Fujifilm Q1 FY2024 Financial Results: Strong Professional Digital Camera Sales Boost Revenue (+33,8%)
The Rise of Fujifilm…
Fujifilm has announced the financial results for the first quarter of the fiscal year 2024 (April 1st, 2024 to June 30, 2024).
In short we can say the professional imaging division is growing strong with revenue up +33.8% compared to last year.
Always in terms of revenue, the professional imaging division (+33,8%) grew even stronger than the Instax division (+17.8%). Now the revenue difference between Instax and professional photography gear is of 18.5 billions of Yen (74.6 for Instax and 56.1 for X, GFX and Fujinon lenses) compared to the gap of 21.2 in 2023.
No wonder that the Fujifilm CEO called their photography business their new goldmine.
With all these great numbers, Fujifilm increased their imaging division financial forecast for 2024:
- + 6.3% revenue (from 480 to 510 billions of Yen).
- +12% operating income (from 100 to 112 billions of Yen).
Despite…
So all good and keep going like this, Fujifilm?
Well, not really. We will always find something to moan about. ;)
And particularly, it’s a pity to see that these wonderful data coming in despite Fujifilm having had much more trouble to ship their gear than any other brand.
I can only imagine how the numbers would have skyrocketed, if only Fujifilm would have been capable of matching the terrific demand there is for their cameras and lenses.
Dear Fujifilm:
you have to understand that meeting your sales targets is not enough. What you have to meet is the true demand for Fujifilm gear.
That’s why I can’t find huge joy in the numbers you’ve shared today: I keep thinking at the figures you could have achieved, if only you’d have been able to produce more gear with proper hard work and solid investments instead of trying out some creative solutions that brought no results.
- Fujifilm CEO: Supply is Normal, Overproduction Would Force Discounts and Reduce Brand Strength and Gear Value
- Fujifilm to Use Blockchain to Optimize Supply Network of Digital Camera Parts
The Report
Professional Imaging
- Sales of digital cameras, in particular models released in the previous fiscal year, were steady.
- Launched two latest models, the FUJIFILM GFX100S II in the GFX series and the FUJIFILM X-T50 in the X series, as well as two new lenses in June 2024.
Consumer Imaging
- Revenue increased due to brisk sales of the Instax instant photo systems.
- Launched the Instax WIDE 400, a wide-format analog instant camera, and renewed the Instax mini LiPlay, a hybrid instant camera with a voice message recording function, in July 2024.
- Rolled out Business-to-Business services by holding photo sessions using Instax Biz at the Undisputed Masters international breakin competition held in Paris, France in May 2024 and at the Lions Collection event hosted by the Seibu Lions baseball team in Japan in the same month.
You can check out the full reports at this page here.