Fujifilm Revolutionizes X100VI Distribution With Spectacular Pop-Up Shops in Iconic Locations

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Fujifilm has just announced what I consider a brilliant solution to the immense request of the Fujifilm X100VI and also a great way to make sure that scalpers won’t get their greedy hands on it.

They have now completely stopped selling the Fujifilm X100VI via regular stores and have announced there will be pop-up stores set up in these 225 stunning locations all over the world.

The 225 location have been selected together with National Geographic.

Once sold out, Fujifilm will open 1,000 more new pop-up shops here.

This ensures that only those truly dedicated to obtaining an X100VI will have the opportunity, as acquiring one will require traveling to various locations rather than simply ordering online or finding it at a local store.

Now your X100VI journey will start with a great adventure!

Press Release

Fujifilm Revolutionizes Camera Distribution with Spectacular Pop-Up Shops in Iconic Locations Worldwide, Combatting Scalpers Along the Way

[TOKYO, April 1, 2024 ] – FUJIFILM Corporation (President & CEO, Representative Director: Teiichi Goto) is thrilled to announce a groundbreaking shift in its distribution strategy with the introduction of stunning pop-up shops set amidst some of the world’s most breathtaking landscapes.

These immersive pop-up shops, located in iconic destinations ranging from serene mountain peaks to sun-kissed beaches, will offer enthusiasts the opportunity to collect their coveted Fujifilm X100VI cameras in person, adding an unforgettable element of adventure to the purchasing experience.

“By creating these unique pop-up shops in awe-inspiring locations, we’re not just selling cameras; we’re creating unforgettable memories for our customers,” said Teiichi Goto, CEO at Fujifilm. “We believe that picking up your new X100VI camera should be as extraordinary as the photos you’ll capture with it.”

In addition to providing customers with an unforgettable experience, these pop-up shops serve as an innovative solution to combat scalpers. By requiring in-person pickup in remote locations, Fujifilm aims to ensure that genuine photography enthusiasts have access to the X100VI without falling victim to scalping practices.

Fujifilm has collaborated with National Geographic to pinpoint these 225 locations for these pop-up shops, ensuring that each site offers a truly remarkable backdrop for the camera pickup experience. Additionally, once the initial batch of X100VI samples is sold out, Fujifilm plans to launch 1,000 more new pop-up shops, further expanding accessibility to the coveted cameras.

This pioneering distribution strategy underscores Fujifilm’s commitment to innovation and customer satisfaction, providing photography enthusiasts with an unforgettable opportunity to experience the magic of Fujifilm firsthand.

About Fujifilm
Fujifilm is a global leader in imaging technology, providing a wide range of products and services to meet the needs of photographers and enthusiasts around the world. With a commitment to innovation, quality, and customer satisfaction, Fujifilm continues to push the boundaries of what’s possible in the world of photography.

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