Fujifilm Sold More than 100 Million Instax Cameras since 1998

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Fujifilm has just announced that it has sold more than 100 million Instax cameras since 1998.

Cheap to make, a constant cash flow thanks to instax film purchases… no wonder that the Fujifilm CEO called Instax their new goldmine.

The latest addition are the Fujifilm Instax Mini 41 and the Instax Wide EVO.

Press Release

instax™ Cumulative Sales Exceeds 100 Million Units

Line of instant photo cameras and smartphone printers have been sold in more than 100 countries since 1998 launch, expanding the enjoyment of photography through a fusion of analog and digital technologies

TOKYO, April 8, 2025 – FUJIFILM Corporation announces that the cumulative global sales of its instax™ line of instant cameras and smartphone printers, which allow users to enjoy on-the-spot photo printing, have exceeded 100 million units.

The instax™ series has continuously evolved since its launch in 1998 by incorporating trends and the latest instant photography technologies. It has grown into a global brand available in over 100 countries. Based on three different film formats—mini, SQUARE, and WIDE—instax™ offers a diverse lineup of products, including analog instant cameras, hybrid instant cameras that combine digital technology, smartphone printers, and palm-sized cameras.

From entry-level models for casual photography to high-end models for more discerning photographers, instax™ caters to a wide range of ages, genders, hobbies, and preferences. As expressed by the global tagline, “don’t just take, give.™” instax™ serves as a vital communication tool and lifestyle accessory embraced by many countries and regions around the world. The unique texture, and nostalgic analog feel of instax™ prints have helped earn the brand a wide global fanbase.

To make instax™ even more enjoyable for a wider audience, Fujifilm launched the “instax Biz™” app, which allows business users to shoot and print using original design templates including a logo, phrase or QR code., expands the value of instax™ as a communication tool into the business domain. Additionally, through collaborations including gaming sports, music, or other events, we are actively working to expose the instax™ brand to new business verticals.

Fujifilm will continue to pursue the infinite possibilities of photography, expanding the world of instax™, allowing people to enjoy on-the-spot photo printing for years to come.

* instax, and don’t just take, give., instax mini 12, instax SQUARE Link, instax WIDE Evo, instax Pal, instax Biz, are registered trademarks or trademarks of FUJIFILM Corporation.

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