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Fujifilm Tightens Shopping Rules to Prevent Large-Scale Resale Purchases in Japan

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Fujifilm has updated its shopping site terms in Japan to prevent large-scale resale purchases, introducing new restrictions and a lottery system for high-demand products to ensure availability for genuine customers.

Press Release

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Notice of changes to the terms of use for the official shopping site for photography-related products

Dear Valued Customer,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

Currently, Fujifilm Mall, the official shopping site for photography-related products, is experiencing difficulties for customers who need products to obtain them due to large-scale purchases that appear to be for the purpose of resale. In order to improve this situation, Fujifilm Imaging Systems Co., Ltd. has added Article 8, “Prohibition of purchases for the purpose of resale,” to the Fujifilm Mall terms of use today.

Important points regarding Article 8 of the Fujifilm Mall Terms of Use: “Prohibition of purchases for the purpose of resale”

In order to better provide products to customers who need them, we have newly specified the following actions as prohibited and have stated that if any such actions are confirmed, we may suspend your “FUJIFILM Members” account.

Prohibited acts

  • Accessing and ordering products through programs that automate purchasing
  • Using different names, telephone numbers, or email addresses at the same address to order quantities in excess of the limits set by this service, etc.

In addition, Fujifilm Mall will use a reservation and lottery system to sell products that are expected to be ordered in large numbers, in order to prevent commercial resale. We may directly or in cooperation with major EC malls request that those who are listing Fujifilm products that appear to be resale products on major EC malls remove their listings.

We will continue to make efforts to deliver our products to customers who need them.

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