Fujifilm to Introduce C2PA Content Authenticity to X and GFX Cameras

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I did not report about it in a dedicated article, because this was part of what was included in the Fujifilm GFX100S II press release. But given the emails I am getting I thought I dedicate it an own article.

So yes, Fujifilm is going to bring C2PA / CAI content authenticity to X and GFX cameras via firmware update to several cameras in future. C2PA / CAI is an initiative formed to address the widespread issue of digital content manipulation by establishing standards for certifying the source and authenticity of media.

Membership of C2PA*1 and CAI*2 and development of a system*3 to provide context and history for digital media

In recent years, it has become an important global issue to rebuild trust online by proving the authenticity of photographs and videos. To further enable creative and business activities to flourish, we have joined two organizations, the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). We are collaborating with these organizations to  help consumers verify content online through Content Credentials*4  and will continue to develop a system to provide context and history of digital content by providing valuable information, such as the origin and record of content, to the image file. We will gradually expand this solution to our GFX and X series line-up*5, including the GFX100S II.

  • *1 An open, technical standards body addressing the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of digital content. C2PA is a Joint Development Foundation project that publishes Content Credentials, the content provenance standard.
  • *2 A global community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance – called Content Credentials.
  • *3 Launch schedule by countries or regions will be announced as soon as they are finalized.
  • *4 Content Credentials are essentially a “nutrition label” for digital content that attach secure tamper-evident metadata to digital content, which can include important information such as the creator’s name, the date an image was created, what tools were used to create an image and any edits that were made along the way.
  • *5 Scheduled to be deployed as needed through firmware updates. (Deployment schedule to be determined).

All the Gear Announced in 2024

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