Fujifilm’s Instax Business to Break All Time Sales Records in 2024
Well, there seems to be no end to the success of Instax.
In a recent press conference centered around Fujifilm Instax, Fujifilm reported sales of 150 billion yen in fiscal 2023.
And commenting on the outlook for 2024, Masato Yamamoto, Managing Director of Imaging Solutions, stated that he feels that sales in 2024 will be the highest ever.
Fujifilm is undoubtedly attracting many younger people to photography with a camera, even if it’s just an Instax, rather than relying solely on their smartphones. Over time, some of them may consider upgrading to a more advanced camera. Fujifilm should explore ways to encourage this transition from Instax to Fujifilm’s digital cameras.
If you have any recommendation to Fujifilm on how such an encouragement could look like, feel free to share your ideas in the comments.
via dc.life