Fujilove Podcast with Fujifilm Manager Victor Ha: About the Growth of the Fujifilm Community, the X100VI and Much more

Marc Sadowski, host of the asweome FujiLove podcast, had a special guest on his show: Fujifilm USA manager Victor Ha.

They talk about all things Fujifilm, with the focus on the X100VI, film simulations, insights as to the growth of Fujifilm’s photography community, growth of new markets, etc.

Down below are just some excerpts. Make sure to listen to the whole podcast at FujiLove here.

• X100 line everyday carry camera
• always a successful line
• when a camera is announced, there is a spike in sales for that camera of course
• then, typically, a camera can last (in terms of sales) between 18 to 24 months
• but in 2020 there were lockdowns. People were a lot at home and had lots of time to pass on social media, needing to find things to spend time and pass the day. People looked into photography
• the X100VI started to gain traction because of what happened on social media
• social media, the revival of film photography and Covid had an impact on the success of the X100V. But social media had the biggest impact
• when X100VI was announced, nothing could have prepared Fujifilm for the sheer amount of request for that camera
• Fujifilm is doing its best to fulfill orders
• Fujifilm tried in several way (software, hand checking) to battle scalpers in regards to X100VI orders
• What Fujifilm noticed, is that the X100VI got very popular also among people who are primary creators in another field that is not photography (chef, hair stylist). Professional in another creative field and they use photography to show what they are creating to other people
• also popularity among younger generation, who use different media to express their creativity
• film simulations and getting JPEG out of camera have become more important