HELLO KITTY Instax Mini + High-end X-series keep imaging division profitable (Fujifilm earnings report)
A Strong Seller: The Fujifilm instax mini HELLO KITTY edition
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According to the latest Earning Report, Fujifilm’s Imaging Solutions segment went down 0.5% from the previous fiscal year, but it is still profitable “reflecting strong sales in the instant photo systems and drastic profit improvement in digital cameras, though overall revenue decreased due to the decrease in sales of digital cameras and others.”
A special mention in the report goes to the instax mini HELLO KITTY edition (launched in November 2014) and to the instax SHARE Smartphone Printer SP-1. But also the Fujifilm X100T and XF 50-140 sales were strong. Here an excerpt or the latest Fujifilm earnings report:
“In the photo imaging business, sales of instant photo system increased around the world, because the pleasure of printing photos on the spot was re-realized, Sales of instax mini HELLO KITTY, which was launched in November 2014, and sales of , with which the pictures in smartphones can be printed on instant films easily, increased as well as those of other various designs of instax films increased.
[…]
Sales in the optical device and electronic imaging business decreased due to reduction of compact digital camera’s lineup, while the sales of premium digital cameras X Series were strong. In the electronic imaging field, sales of premium compact digital camera, FUJIFILM X100T, and sales of large-diameter telephoto zoom lenses, including the FUJINON XF50-140mm F2.8 R LM OIS WR, both of which were launched in November 2014, and others were strong. Looking ahead, Fujifilm is expanding the product lineup.”
So, it’s the high-end X-series that saves the digital camera business… now I wonder if the Selfie-Fujifilm X-A2 will be able to make also the entry-level segment profitable or not… i doubt, but the next reports will tell us if was well invested R&D or just another entry-level flop.
Check out the latest Fujfilm reports here.
And c’mon Fuji… give us that X-T1 Hello Kitty edition ;-)
