Instax Gets up to 25% Price Increase in Japan
Fujifilm Japan has announced an up to 25% price increase on Instax products.
The reason: raw materials cost more, hence the necessity to adjust prices.
For now the announcement has been made in Japan only, so I guess the increase will affect the Japanese market only. However, I’d not be surprised if an increase would follow also in other countries.
Press Release
Dear Valued Customer,
We would like to express our sincere gratitude for your continued patronage of Fujifilm products.
Fujifilm Imaging Systems Co., Ltd. will revise the shipping prices of some instax ™
“Cheki” [admin note: Checki is how Instax is called in Asia] products from August 1, 2024. We have been working to absorb costs by improving production efficiency and reducing expenses, but in response to rising prices of parts and raw materials, we will implement the following price revisions.
Price change date, applicable products and change (price increase rate)
| Price change date | Products | Revision (price increase) rate *1 |
|---|---|---|
| August 1, 2024 | instax mini 12 | Approximately 10% |
| instax mini 40 | Approximately 10% | |
| instax SQUARE SQ1 | Approximately 8% | |
| instax SQUARE SQ40 | Approximately 6% | |
| instax SQUARE Link | Approximately 5% | |
| instax Link WIDE | Approximately 8% | |
| instax mini 12 album | Approximately 23% | |
| Camera case for instax mini 12 | Approximately 12% | |
| Camera case for instax mini 40 | Approximately 25% | |
| Camera case for instax SQUARE SQ1 | Approximately 25% | |
| Camera case for instax mini Evo | Approximately 24% |
*1 This is the revision (price increase) rate for our shipping price.