Intriguing Theory: Fujifilm to Merge GFX100 and GFX100S into a Single Camera (GFX100 II) – Tony Northrup

Tony Northrup made a video where they cover the Fujifilm GFX100 II rumors (btw, thanks Tony for mentioning FujiRumors as the source… it’s a rare thing these days ;)).

Now, since it covers what we have shared already, there is nothing new to find out for FujiRumors.

However, he has an explanation on what “angled top plate” could practically mean (and it would make a whole lot of sense), but he also has an intriguing theory regarding the future GFX camera lineup.

In fact, when guessing the price of the GFX100 II (the video was recorded before we leaked the price), Tony said:

I think the price is going to be lower than the original GFX100 because I think they want to sell more. And since I think they are combining the GFX100 and GFX100S, I think they are going to drop the price down to $8,500″

Now, if this was indeed the case, then merging 2 camera lines into 1 could simplify the lineup even more and maybe free up more resources for other concepts.

Maybe Fujifilm could add that more retro X-T styled Fujifilm GFX camera to the lineup that we have seen in form of a mockup already here. Or keep up developing the Fujifilm GFX-R rangefinder line at a faster pace.

Certainly it could be a possibility to merge GFX100 and GFX100S, especially now considering the size difference is no longer a major factor (optional battery grip) and also, looking at the leaked image, the GFX100 and GFX100S look to be very close in terms of ergonomics.

So guys, merging two lines to free up resources for other GFX concepts? What do you think about it?