Mirrorless Camera Market Share 2023: Fujifilm at 8% behind Canon (41%), Sony (32%) and Nikon (13%)

According to data from the research company Techno System Research, Fujifilm is the 4th best seller in terms of mirrorless cameras in 2023 behind Canon, Sony and Nikon.

• Canon 41,2%
• Sony 32.1%
• Nikon 13.2%
• Fujifilm 8%
• Other brands 5.5%

Let me just say with a bit of sarcasm that the 8% of Fujifilm could be 16% if only they were able to ship the gear that has been ordered.

I know Fujifilm sets its targets for each camera, and as long as they hit those targets, they are happy. So it is not artificially created shortage, but just sales target they set themselves and that they are happy with if they meet those targets.

But Fujifilm needs to think bigger (and produce more), if they want to climb the ranking.

via SonyAlphaRumors via Nikkei