Last Hours to Save Big on Fujifilm X and GFX Gear

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The official Fujifilm X and GFX deals will end today. The only deal that will last until March 1 is the $200 rebate on X half.

Note that in terms of GFX camera deals, BHphoto offers freebies (CFexpress Card and Bag) on top of the regular deals.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired. Now there are only 2 deals left.

Unofficial XF Lens Deals – unknown ending date – most expired already

Official XF Lens Deals – end today

Official X Camera Deals – end today

Official GFX Gear Deals – end today

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

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Godox AD800Pro Launched

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The Godox AD800Pro has been launched.

Key Features

  • 800 Ws main-light power: effective in bright daylight.
  • Fast performance: ≈300 full-power flashes / charge; 0.01–1.5 s recycle time.
  • Pro modes: Freeze Mode (t0.1 down to 1/35,710 s); Stable Color-Temperature Mode (drift ≤ 100 K).
  • Expandable system: Native Bowens mount, wide modifier support, optional H600P extension head.
  • Precise power control: 10-stop range (1/512–1/1) with 0.1-stop increments.
  • 40 W bi-color modeling lamp
  • Godox 2.4G wireless system: X3Pro / X3 one-tap sync
  • 16-color group indicators
  • HD color screen


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A Movie-Like Look for Your Images – The Fujifilm “Movie Recipe”

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Let’s kick off 2026 by sharing the very first film simulation recipe of the year.

This one was shared in our large Fujifilm Film Simulation group by Michal here, who aptly named it “Movie Recipe.”

Below, you’ll find sample images along with the full settings.

Fellow group member Hernando has already been experimenting with the recipe as well. He used Fujifilm X RAW Studio to apply the settings to photos he had previously shot, just to see how the look translates outdoors. Unfortunately, DR400 couldn’t be applied to those images, so his examples are shot in DR100—that being the only difference.

Movie Recipe

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Fujifilm’s Biggest Sales Hits & Misses Since 2017 on FujiRumors – Sales Ranking

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I owe you an update.

When the X-E5 was launched I told you that preorders were higher than the ones of X-T5, second only to X100VI.

But I also said that we were still in a period in which orders could be canceled and cameras returned. So the true question is: did the X-E5 hold up to its spectacular pre-orders? Or did many cancel their order?

Well, here is the final data.

But I guess I need to give you context.

  • Timeframe: Initial two-week sales period post-announcement.
  • Accuracy: Final figures only (adjusted to exclude returns).
  • Starting Point: all camera announcements since January 2017

Positive Surprises

We can see the Fujifilm X-E5 did exceptionally well. It sold just one camera less than the X-T5 which puts on the third spot with a nice margin ahead of the X-T3.

The Fujifilm GFX100RF is another positive surprise, narrowly bypassing the previous GFX king, the Fujifilm GFX100S.

The Fujifilm X-M5 finally gave “entry level” a reason to exist, by selling very well compared to ever other X-A, X-M and X-T*** cameras Fujifilm launched in the past.

Negative Surprises

I am shocked to see the Fujifilm X-S20 so low in the ranking. It’s one of the best cameras Fujifilm ever launched. And overall the X-S line seems to struggle, given the poor Fujifilm X-S10 results, too. I guess this makes it officially one of the most underrated Fujifilm cameras ever.

Another shocker is the Fujifilm X-T200, which made zero sales here on FujiRumors.

Reality Check

Of course the ranking below is not representative for the entire market, since FujiRumors readers are generally more interested in higher end gear.

Let’s Rank It

  1. X100VI
  2. X-T5
  3. X-E5 – just one camera less sold than X-T5 and well ahead of X-T3
  4. X-T3
  5. X-T4
  6. X100V
  7. GFX100RF
  8. GFX100S
  9. X100F
  10. X-M5
  11. X-H2
    X-H2S
    X half
  12. X-T50
  13. GFX50R
  14. X-H1
  15. GFX100II
  16. X-Pro3
  17. GFX50S
  18. X-T30
  19. X-S20
  20. X-T30III
  21. GFX100
  22. X-E4
  23. GFX100SII
  24. X-T20
  25. GFX50SII
  26. X-S10
  27. X-E3
  28. X-T100
  29. X-A5
  30. X-T30II

— No sales

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Fujifilm X Shop Vietnam Lists Fujifilm X-Pro4 as “Coming Soon”… Undermining Their Own Fujifilm X-T6 Specs?

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We recently reported that the Vietnamese Fujifilm Shop X Camera listed the Fujifilm X-T6 on its website—along with a set of highly controversial specifications.

However, that same shop also lists the Fujifilm X-Pro4, marking it as “Coming Soon” and attributing it to 5th-generation specs.

And this tells us a lot… about those listings.

I checked their X-Pro4 page, and it appears to have been online since September 2024.

In addition to that, it shares what are very likely wrong specs, since they say it will come with 5th-generation specifications. I mean, after such a long wait, an X-Pro4 launching with 5th-generation specs would unleash the shitstorm of the century—and FujiRumors would proudly lead it. 😉 So I hope they are wrong on this.

All this strongly suggests that it is nothing more than a placeholder, filled with assumed specs rather than real and final specs.

And if the X-Pro4 page is indeed fabricated, this inevitably means that we should take also their Fujifilm X-T6 listing with a grain of salt.

Anyway, this is what they write on their X-Pro4 product page:

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