Fujifilm Fixed Its Biggest Pre-2024 Mistake: The Beauty of an Open X-Mount Lens Roundup

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When I wrote the FujiRumors 14-year anniversary article, I mentioned that our journey wasn’t without difficult moments—and that Fujifilm, at times, made some serious mistakes.

The biggest one in recent memory was the 2024 firmware debacle, which severely degraded autofocus performance. It then took Fujifilm several months just to restore AF behavior to pre-bug levels. While things have improved significantly since then, Fujifilm still has some catching up to do compared to the top brands. And since FujiRumors is independent, free, and fully at the service of this amazing community, we won’t hesitate to remind Fujifilm of that from time to time 😉.

But if we look further back, I’d argue that the biggest mistake before 2024 was Fujifilm’s decision to keep the X mount closed, preventing third parties from offering autofocus lenses.

What’s interesting is that, while some companies still actively block third-party access to their mounts (Canon RF full frame) or even take legal action against lens makers (as Nikon did with Viltrox), Fujifilm eventually recognized that this kind of protectionism was a mistake. Opening the mount was the right call—and ultimately a move that benefited the entire system.

So, luckily, here we are today, able to share a major lens roundup covering a wide range of third-party autofocus lenses. And let’s hope autofocus G mount lenses will follow soon ;).

And that’s not all.

Manual focus lenses also play an important role in the overall lens ecosystem, so we’ll be including those in this roundup as well.

The Big Roundup

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Realaty Film Simulation Recipe

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Fellow Fujifilm Film Simulation group member Patryk has created a Reala Ace based film simualtion recipe which he calles “Realaty”.

Other fellow members like Stefi have already dialed it into their own Fujifilm cameras and started using it.

Here is the idea behind it:

“Realaty” everyday film recipe.

  • I’ve wanted to create a film recipe for daily use that has:
    – moderate saturation
    – moderate warm white balance
    – moderate contrast
    – NOT Classic Chrome/& Classic Negative.
    Reala Ace was the base for this. For once I am finally happy with creating a color film recipe that I will keep for good as my “go-to”. Feel free to use it!

Film Simulation: Reala Ace
Grain: Weak, Small
Color Chrome: Strong
Color Chrome Blue: Off
Dynamic Range: 400
White Balance: Auto, R: +3, B:-2
Color: +2
Highlights: -1
Shadows: +1
Sharpness: -2
High ISO NR: -4
Clarity: 0

Image Gallery

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This Short Movie was Shot Entirely on Fujifilm GFX Eterna 55

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Fujifilm has just published a video discussing OKAY, a short film shot entirely on the Fujifilm GFX Eterna 55, directed by Andrew Kightlinger, with cinematography by Oren Soffer — also known for his work as the cinematographer on The Creator.

Below, I’ll share the trailer for OKAY, along with the video in which Fujifilm discusses the project with the filmmakers behind the short film.

You can check out OKAY also on IMDB here.

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The New SWIT NP-W235 Battery Comes With a Simple Touch of Genius

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There is a new SWIT PowerCell NP-W235 USB-C Battery (2200mAh) available at BHphoto here.

Besides USB-C charging, which we already have seen on other third party battery brands, it has something I haven’t so far noticed on any other NP-W235 battery and I consider a simple but very useful feature: a touch-activated 4-LED power indicator.

If you have several batteries in your camera bag and don’t know which ones are charged (or by how much), a simple touch on the LED power indicator instantly gives you the information you need.

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Fujifilm GFX Eterna 55 Gets Minor Firmware Update, but Major Firmware Updates to Drop in 2026

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The Fujifilm GFX Eterna 55 has just received a minor firmware update. You can read all details below.

But Fujifilm GFX Eterna 55 owners can look forward to lots of Kaizen firmware love coming for their camera.

To read some of what will come via firmware update in 2026 via firmware update, check out this article.

On the other hand, the promise of major firmware updates coming in 2026 could also be an indication that the GFX Eterna is sucking up more resources that Fujifilm thought it would, as suggested by Johnnie from CineD and I elaborated in detail here.

Firmware Details

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