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There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

• Fujifilm X-T30 III
  BHphoto / Amazon
• Fujinon XC 13-33mmF3.5-6.3
  BHphoto / Amazon
• Fujifilm X-E5
  BHphoto / Amazon
  
• Fujinon XF23mmF2.8 R WR
  BHphoto / Amazon
  
• Fujifilm X half
  BHphoto / Amazon
  
• Fujifilm GFX100RF
  BHphoto / Amazon
  
• Sigma 17-40mmF1.8 DC ART
  BHphoto / Amazon
  
• Sigma 12mm F1.4 DC Contemporary
  BHphoto / Amazon
• Sigma 16-300mm f/3.5-6.7 DC OS Contemporary
  BHphoto / Amazon
  
• Tokina AF 11-18mm f/2.8 atm-x
  BHphoto / Amazon
  
• Viltrox AF 28mm f/4.5
  BHphoto / Amazon
  
• TTArtisan AF 23mm F1.8
  BHphoto / Amazon
  
• 7Artisans AF 27mm F2.8
  BHphoto / Amazon
  
• Fujifilm Instax Wide EVO
  BHphoto / Amazon
  
• Fujifilm Instax Mini LiPlay+
  BHphoto / Amazon
  
• Fujifilm Instax Mini 41
  BHphoto / Amazon
  
• Fujifilm GFX Eterna 55
  BHphoto
• Fujinon GF 32-90mm Power Zoom
  BHphoto
• SG-image AF 25mm f/1.8

There is something we can all agree on: the Fujifilm X-E5 is a terribly sexy camera 😉

And a camera this sexy clearly deserves a fancy little accessories box of its own.

That’s exactly what one creative mind (who owns an X-E5) did by 3D-printing an X-E–style battery storage case that looks like a tiny camera itself.

• 3-D printed battery storage case
• can hold 2 NP-W126S batteries + memory card and other common accessories
• black and silver version

Sadly, it doesn’t seem to be for sale (at least as far as I know). But let’s be honest: this feels like the perfect idea for some Chinese accessories maker to “take inspiration” from and turn into a cute, camera-shaped battery holder of their own 😄

So far, the only “FUJI” branded battery-SDcard box I could find is this one at Aliexpress.

And if that happens… I’m pretty sure it would sell very well.

• X-E5
  BHphoto / Amazon (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy / Focuscamera
• NP-W126S
  BHphoto / Amazon / Adorama / Moment

Images

The Fujifilm X half has now been launched also in white color overseas. Below you can see the images.

Remember: Adorama decided to offer a free Fujifilm X half to anyone purchasing the Fujifilm X-T5 with XF16-80mm. Of course that’s on top of the $100 rebate there is on the X-T5 kit.

It’s unclear when/if this version will come also other countries.

• Fujifilm X half – save $200 (or FREE if you purchase X-T5 kit at Adorama)
  BHphoto / Amazon US (black – charcoal – silver) / Adorama / Moment / Nuzira/ BestBuy / Paul’s Photo

Image Gallery