When does Fujifilm Usually Announce New Cameras?
As we have seen here, 2026 could potentially be a huge year for Fujifilm.
But the big question now is: when will all that good stuff come?
To get a clearer picture, I went back to 2018 and analyzed which months Fujifilm announced its cameras. Based on that data, the months below are ranked from most popular to least popular in terms of camera announcements.
In Months:
- September: 7 cameras
- May: 7 cameras
- January: 5 cameras
- February: 5 cameras
- October: 3 camera
- July: 1 camera
- March: 1 cameras
- June: 1 cameras
- November: 1 cameras
- April: 0 cameras
- August: 0 cameras
- December: 0 cameras
So, September and May are the hottest months.
However, if we look at quarters, then we get a slightly different picture.
In Quarters
- Q1 – January to March – 11 cameras
- Q2 – April to June – 8 cameras
- Q3 – July to September – 8 cameras
- Q4 – October to December – 4 cameras
The first three months of the year are usually the hottest period for camera releases. And that’s no coincidence.
The Japanese fiscal year ends on March 31, and Fujifilm has a long history of launching high-selling cameras before that deadline. The reason is simple: strong product launches before the end of the fiscal year help Fujifilm present better sales numbers to investors in the final annual report.
In other words, if Fujifilm has a camera it expects to sell well, the January–March window is often when it makes its move.
In Semesters
- first half of the year – 19 cameras
- second half of the year – 12 cameras
The first half of the year clearly wins.
Conclusions
If past years are a reliable indication of Fujifilm’s future, then we should expect a strong first half of the year — with the first three months being especially active.
