Back in January 2012, I wrote my very first article here on FujiRumors.
At the time, Fujifilm was a largely unknown system — and this blog was even more so.
But none of that mattered to me. I didn’t care how many people were reading, nor what the future might bring.
What mattered was that, after a long journey through different camera brands, I had finally found a system I truly fell in love with. And I wanted to share that love through a new, dedicated blog: FujiRumors.
For several years, FujiRumors remained a barely read website, kept alive only by my passion and by a small, loyal group of early Fujifilm X shooters — a quiet but deeply committed community.
Back then, Fujifilm was just one of many brands trying to break into the digital camera world. Some strong players entered the market with excellent products (like Samsung), but failed. Others tried radically new approaches (like Lytro), and failed too. Even well-established brands eventually pulled out of the market (like Olympus).
Yet somehow, Fujifilm survived those turbulent years — and eventually didn’t just survive, but grew and thrived.
Now, 14 years later, there are more Fujifilm shooters than ever before. And yet, the warmth, passion and commitment of this community make it still feel like something small and familiar.
And personally, after all these years, I still sit down at the computer with the same spirit as in the beginning: curious about what the future of Fujifilm will bring, and grateful that I can share this journey with all of you.
The only difference is that it’s a bit noisier around the couch now — with two little kids jumping around while I try to get the news and rumors to you 😉 Other than that, I feel just as humble and grateful as I did when I started.
Of course, it hasn’t always been an easy journey. Fujifilm has done many things right — and some things wrong. At times, we disagreed. Sometimes, we even got angry.
But that’s how real journeys work: we explore, we experiment, we succeed, and we stumble.
What matters is that the journey continues — not just of a brand, not just of a system, but of a community of people who care about photography, about tools that inspire creativity, and about the stories we tell with them.
And a final word… and thanks… to:
- ❤️ to all our sources, from trusted to new or anonymous ones. Without your guidance I’d be lost in a jungle of fake rumors… and the world of Fujifilm would be just way less fun and entertaining
- ❤️ to you, who decide to dedicate some time to read FujiRumors. Thanks for the trust and time you place in me. I will always try to honor that by putting my best into this blog
- ❤️ to everybody who dropped me a message, may it be for informing me about a certain news, or to share some constructive criticism or just to have a quick chat about photography and Fujifilm
And where do we go from here?
Well, I can’t promise how long this journey will continue. But I can promise that for as long as it does, I will come to you with respect — for you, for your time, and for your trust — striving to offer not only accurate rumors, but the best possible coverage of the Fujifilm X and GFX world.
And wherever the road leads next, I’m grateful we’re walking it together.
Love you all!
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