7Artisans AF 25mm F1.8, 35mm F1.8 and 50mm F1.8 LITE Announced

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7Arisan has just announced three new AF lenses for Fujifilm X

The lenses are already available for pre-order at BHphoto, but as of now only for Sony E mount. The Fujifilm X mount version should be listed anytime soon here.

It’s closest Chinese competitors will be:

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Fujifilm to Discontinue XApp Facebook Sign-In in February 2026

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The sign-in function for network services using Facebook accounts will be discontinued at the end of February 2026

December 25th, 2025
FUJIFILM Corporation

We sincerely thank you for your continued patronage of Fujifilm products.

Sign-in to network services using Facebook accounts with the FUJIFILM XApp will be discontinued at the end of February 2026.

We kindly recommend that customers currently signed in to network services using the Facebook account switch to a non-Facebook network account as soon as possible.
For instructions on how to switch your network service sign-in, please refer to below.

Please note that the end date for signing in to network services using the Facebook account may be changed without prior notice.

We sincerely apologize for any inconvenience this may cause our customers and kindly ask for your understanding.

  1. Make sure to get either “Google Account” or “Apple ID” beforehand.
  2. Select [Change the FUJIFILM XApp Network Service account] through the following menu flow.
    [Settings]➔[Application Settings]➔[Network Services]➔[Change the FUJIFILM XApp Network Service account]
  3. Once the “Sign-out from the FUJIFILM XApp Network Service account” message appears, select [Continue].
  4. After a while, the sign-in screen for your new account will appear.
    So please select the service and sign in your new (non-Facebook) account.
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Merry Christmas to All FujiRumors Readers!

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Dear FujiRumors Friends,

Warm wishes to all of you for a Merry Christmas and a wonderful holiday season. Once again, I want to say thank you for being here, for reading, commenting, sharing, and for making FujiRumors what it is today. This community exists because of your passion for photography and for Fujifilm.

No matter if you’re out shooting with an X-series camera, a GFX, or simply enjoying photography in any form, I hope these days give you time and inspiration to focus on what truly counts: the people we love and the moments we share with them.

I’m incredibly grateful for all of you. Truly ❤️

And if during the holidays you feel like doing something meaningful with a few spare euros or dollars — even just 1, 2, or 5 — you can consider supporting KNGO in Cambodia, an NGO that FujiRumors has proudly supported for many years.

To give you an idea of the impact:

  • 20 dollars can provide one student with school supplies for an entire year

  • 50 dollars cover all expenses for one student for six months

  • 100 dollars fund a full one-year scholarship for one student

Thanks to your generosity, many children have already gained access to free education. If you feel like helping again, your support truly makes a difference.

Happy Holidays to you and your families.

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Fujifilm MKX Lenses Now up to $2,800 Off

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The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

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Sigma GF 24mmF2 Lens Patent for Fujifilm GFX

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Back in 2023, Sigma’s CEO said that Fujifilm GFX users would be their ideal customers, while also making it clear that Sigma had no plans to produce G-mount lenses at the time.

Then in 2024, the tone changed. Sigma’s CEO stated that if Sigma truly wants to become the “master of optics,” it would eventually need to make lenses for the Fujifilm GFX system.

That statement raised expectations that Sigma GFX lenses could arrive sooner rather than later. However, in 2025, the message shifted once again: Sigma currently has no concrete plans, and GFX lenses are something that might happen “maybe in the distant future.”

So, what’s the situation now?

A newly surfaced Sigma patent may provide a small but interesting clue.

The patent describes an optical design for a 24mm f/2 lens that appears to cover a sensor larger than full frame. Based on the technical specifications, the Japanese website Asobinet speculates that this design could be intended for Fujifilm GFX (44×33mm).

And the fact that Sigma is even investigating and patenting optical designs for GFX-sized sensors is noteworthy.

It suggests a few things:

  • The GFX system’s market share is growing, possibly approaching a point where Sigma sees long-term potential
  • There likely isn’t any “mount protection” preventing third-party manufacturers from producing G-mount lenses, meaning Fujifilm appears open to external lens makers

These are undeniably positive signals.

However, a strong reality check is needed. Over the years, I’ve shared hundreds of patents on FujiRumors. Only once did I spot a patent before it turned into a real, shipping product. In all other cases, patents either surface after a product is announced—or never materialize at all.

We’ve seen this countless times:

So while today’s Sigma patent is encouraging—especially because it shows third-party interest in the G mount—it does not mean Sigma GFX autofocus lenses are just around the corner.

For now, this is best seen as a first signal, not a promise. The road to third-party G-mount AF lenses may still be long—or may never happen at all.

Patent Details

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