→ click here to find out top camera, top XF lens and top third party AF lens
There have been many announcements in 2025 and you already voted your most loved and hated gear here.
But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.
For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?
So let’s take a look at what the best selling gear in 2025 was.
NOTE: the data is based on FujiRumors affiliate sales at BHphoto.
Top 20 Best Selling Gear in 2025
Conclusions:
The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.
We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.
The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.
In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.
Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.
Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses
