7Artisans AF 27mm f/2.8 for Fujifilm X Available

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The 7Artisans AF 27mm f/2.8 for Fujifilm X is now available at Amazon here.

Well, now we certainly can’t moan that there are not enough affordable Fujinon XF27mmF2.8 R WR alternatives on the market.

 

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Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

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Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

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Fujifilm X100VI Production Boost Moves Closer to Fulfilling Backorders

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The Fujifilm X100VI enjoyed an extraordinary success, with pre-orders reaching levels that even Sony, Canon or Nikon could never dream of getting with any of their cameras.

Of course, this lead to a massive backorder and consequently, for many the only option so far was to purchase the Fujifilm X100VI highly overpriced via third parties or to wait many months to get it shipped after pre-order.

Fujifilm has consistently increased production, but it was not so easy, especially due to a curious fact that Fujifilm disclosed in an interview to Petapixel.

  • Fujifilm has more than doubled our production compared to the previous model
  • now more than 15,000 units per month are produced
  • it is complicated to increase production, especially for pieces like the top plate, which requires many processes
  • X100VI is not suited for ramping up production quickly
  • in 1 year Fujifilm has shipped as many units as for previous models in 3 or 4 years
  • Fujifilm understands that the wait is frustration, but first day pre-orders were very big
  • Fujifilm is doing its best and getting closer on clearing backorders
  • Fujifilm invites people to wait and not to purchase the overpriced units on the market

So, there is a light at the end of the tunnel.

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Fujifilm GFX100RF: Viewfinder Switch is Still there, and Here is How it Works

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We know it…and you have seen it: the Fujifilm GFX100RF has an electronic viewfinder only.

And we also know (and you have seen it here and here) it comes with a bunch of all new dials and levers already.

Considering all this, you might think the viewfinder switch we can find on the Fujifilm X100 line and X-Pro line are gone, as on those cameras it switches between the various viewfinder modes.

But as we could see on the leaked images, the viewfinder lever is still there.

So here is how it works on the GFX100RF: moving the lever to one side switches between display modes (LCD, LCD+EVF etc) and moving it to the other side changes how crops are displayed in-camera. There will be three options: black out the area outside the crop, darken the area outside the crop or display a white border to indicate where the crop is.

Of course, to change the crop itself you’ll have a dedicated toggle lever placed below the shutter button and command dial – see here.

A dedicated aspect ratio dial, a dedicated crop toggle, a dedicated shutter dial, a dedicated ISO dial, a dedicated aperture ring on the lens, a dedicated crop mode switch…

Guys, the Fujifilm GFX100RF is manual control heaven. ;)

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