Theo Georgiades, general manager of Fujifilm Imaging Solutions UK, gave an interview to amateurphotographer which you can read here.

Most surprising to me: this camera here is the 3rd best selling Fujifilm camera in UK after the X100VI (1st) and X-T5 (2nd)

In short:

Market Share

• Our recent product launches have really set us apart from other brands… we’ve always been a bit different.
  (Fujifilm launched the Fujifilm X100VI, X-T50 (with film simulation dial), GFX100SII (medium format) and X-M5
• We’re trying to create our own niche in the marketplace
• Especially in the UK, Fujifilm has proven that we can be strong on our own without having a full-frame offering.
• Fujifilm is now number three the UK market in terms of sales value, behind only Canon and Sony
• That includes all camera types, including compacts

X100VI Demand

• X100VI was a huge success and GFX system is growing
• The demand for the Fujifilm X100VI was not underestimated but exceeded expectations.
• Forecasting for a new product launch is approached prudently to avoid overstocking.
• The launch day response for the X100VI was unprecedented, with overwhelming orders globally.
• Criticism of planning is deemed unfair, as it overlooks the complexities of the background processes.
• Fujifilm quickly recognized the unexpected demand and acted swiftly to increase production.
• Developing and launching a camera takes up to two years, making rapid supply increases challenging.
• Fujifilm began ramping up production within days of the X100VI’s announcement.
• Since September, allocations to retailers have increased, and waiting times have significantly decreased.
• Customers now experience shorter wait times of a couple of months instead of six, despite high demand.

Best Sellers

• in UK, the X100VI surpassed sales of X-T5, although they are pretty close
• X-T30 II is third, which went viral similar to X100VI
• X-T50 had a really good start, then a bit of a dip, and has now started to pick up again

Film Simulation Dial

• film simulation dial has attracted lots of new users

X-Pro and X-E line

• Fujifilm has plans for new X-Pro and X-E cameras.
• The Covid lockdown caused semiconductor costs to skyrocket, impacting production timelines.
• Rising costs forced all brands to reprioritize product development cycles
• The X-Pro and X-E series remain important to Fujifilm and are valued by the company and enthusiasts alike.
• Development takes time, but Fujifilm is committed to these camera lines.

So the Fujifilm X-Pro and X-E line will both continue and Fujifilm says “we love those lines“. So they both will continue.