Fujifilm has released firmware updates for lots of Fujifilm X and GFX series cameras. A highlight is definitely the Blackmagic RAW support for Fujifilm GFX100 and Fujifilm GFX100S.
Down below you’ll find all the details.
I own the Fujifilm GFX100S and it astonishes me every time with its image quality.
But so far I haven’t shot a single video with it, and quite frankly, I think I never will.
However, that sensor, 70% fuller than full frame, is also astonishing video performer. Philip Bloom for example shot an entire documentary with the original Fujifilm GFX100. Gosh, some of you even mount a GFX camera on a drone for some epic areal footage!
And since the GFX system is flexible enough also for video work, there GFX cages out there, for example from Smallrig.
Now we have a new addition, coming from LockCircle, and it’s made for the Fujifilm GFX100S. You can see some images above and you find the press release, details and links below.
This cage is designed for high end professional medium format cinematography. So if this is your thing, definitely check it out. And since the GFX50SII uses the identical body, I guess it would work on that one too. But I the GFX50SII does not shoot 4K video, so I guess it is not as an attractive video option as the GFX100S.
FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 compatible with FUJIFILM GFX50S II is published.
The Fujifilm digital camera control software development kit was launched back in April here.
Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.
Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.
Let’s talk about it now.
Here is a little weekend curiosity.
Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.
Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.
Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).
As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.
Well, that’s surely where the GFX system belongs: very high end professional work.
And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.
You can read the full article and see the images at CNN here.
The GFX Community
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FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.
We also told you months ago, that it will feature the very same sensor of the original GFX50S.
And now let’s move on and leak more about the Fujifilm GFX50SMKII.
According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.
This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.
That’s it for now.
Make sure to follow FujiRumors for more.
In Stock Check
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I get it that the brand new Fujifilm GFX100S and the Fujinon GF80mmF1.7 get all this attention.
But the Fujifilm GFX system is more than that.
Hence, here is a roundup that includes lots of GFX gear, not only the GFX100S and the GF80mmF1.7.
Warning: it is a massive roundup!
In Stock Check
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The Japanese website phileweb published an interview with Fujifilm managers.
They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.
Overall, they seem very confident and positive about the future of their imaging division.
Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.
Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.
I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.
Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.
Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.
Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.
But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.
And it won’t end here.
In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).
I expect that also our next call will be very interesting.
In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.
But until then, here is the most updated list of gear to come (and gear that won’t come).
TOKYO, April 22, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK), which will help software developers integrate the functionality of FUJIFILM X Series and GFX System cameras into any applications that are currently being developed. Available on April 22, 2021 the SDK will allow developers to initiate the automatic transfer of images, from a supported Fujifilm camera, to a computer using a Windows*1 or macOS*2 operating system. Remote access to the basic controls of any supported Fujifilm camera is also supported. Information regarding the conversion of the RAW image data contained in Fujifilm’s proprietary RAF file is not provided with this SDK.
*1 Windows is a registered trademark of U.S. Microsoft Corporation in the United States and other countries.
*2 Mac is a trademark of Apple Inc. registered in the United States and other countries.
