You can find all Black Friday deals at:

USA Black Friday Pages

• AmazonUS here
• BHphoto here
• Adorama here (up to 5x Bonus points)

EUROPE Black Friday Pages

• Amazon DE
• Amazon UK,
• Amazon FR
• Amazon IT
• Amazon ES
• Amazon NL.

Top Pick

• Fujifilm GFX100SII – save $400 only at Amazon US

SmallRig Deals

• SmallRig Leather Case Kit for Fujifilm X100VI – save 20%
• SmallRig L-Shape Handle for Fujifilm X100VI / X100V (Black) -save 20%
• SmallRig Leather Half Case Kit for Fujifilm X100VI (Black) – save 20%
• SmallRig NP-W235 USB-C Rechargeable Camera Battery (Orange) – save 20%
• SmallRig NP-W235 USB-C Rechargeable Camera Battery (Blue) – save 20%
• SmallRig NP-W235 Camera Battery and Charger Kit – save 20%

Software deals:

• Topaz Black Friday Deals – save up to 54% (end Dec.2)
• Lumunar Black Friday Deals – save up to 84% (end Dec.1)

Viltrox

• Viltrox has launched its Black Friday deals. You can get all details at the dedicated Viltrox Black Friday page here

Third party accessories:

• 25% off on LLano chargers at Amazon.
• 15% off on the ZHIYUN CINEPEER Weebill 3E at Amazon.
• Save big on Neewer accessories at Amazon.

SD and CFexpress cards:

• Up to 52% off on Sandisk fast V10 cards sold by Amazon, BHphoto, Adorama.
• Save big on Lexar SD/CFexpress cards at Amazon, BHphoto, Adorama.

Storage deals:

• 15% off on the WD 20TB Elements Desktop External Hard Drive at Amazon and BHphoto.
• 39% off on the Crucial X10 Pro 1TB Portable SSD sold by Amazon and BHphoto.
• 47% off on the SAMSUNG T7 Shield 2TB Portable SSD sold by Amazon and BHphoto.
• 29% off on the SanDisk 8TB Desk Drive SSD at Amazon and BHphoto.
• 36% off on the SanDisk 4TB Extreme Portable SSD at Amazon and BHphoto.
• 20% off on the LaCie Rugged Mini 2TB External Hard Drive at Amazon and BHphoto.

Amazon US is currently offering a $399 rebate on the Fujifilm GFX100SII. The coupon code discount will be applied at checkout.

At the moment, neither BHphoto here nor Adorama here are offering this rebate. It is also not listed by Fujifilm in the list of official deals. So it seems to be available at Amazon US only.

Official Fujifilm USA Deals

Cameras

• Fujifilm X-T5 – save $100
  BHphoto / Amazon / Adorama

Zoom Lenses

• XF 16-50mm f/2.8-4.8 – save $200
  BHphoto / Amazon / Adorama / Nuzira / Moment
• XF 16-80mm f/4 – save $200
  BHphoto / Amazon / Adorama
• XF 50-140mm f/2.8 – save $200
  BHphoto / Amazon / Adorama

Prime Lenses

• XF 8mm f/3.5 – save $200
  BHphoto / AmazonUS / Adorama
• XF 18mm f/1.4 – save $100
  BHphoto / Amazon / Adorama
• XF 23mm f/1.4 R LM WR – save $100
  BHphoto / Amazon / Adorama / Moment
• XF 33mm f/1.4 R LM WR – save $100
  BHphoto / Amazon / Adorama / Moment
• XF 56mm f/1.2 R WR – save $100
  BHphoto / Amazon / Adorama

So, I have looked at a few launch videos of the Sony A1II.

• Sony A1II
  BHphoto / Amazon / Adorama

One feature that reviewers unanimously praised on the Sony A1 II is its automatic subject detection mode—a capability that the Fujifilm X-S20 has had for quite some time. However, Fujifilm has consistently declined to implement this feature in its higher-end models via firmware update.

Interestingly, while the Sony A1 II is now being lauded for this feature as though it’s the greatest innovation since sliced bread, the same reviewers largely overlooked it when the Fujifilm X-S20 introduced it. At best, it received a passing mention, with only a few exceptions like Johnnie from CineD, who both praised the feature and urged Fujifilm to roll it out to other cameras via firmware updates.

This disparity highlights Sony’s superior ability to engage with influencers compared to Fujifilm. Also, Sony likely emphasized this feature heavily in its launch materials, whereas Fujifilm seems to have neglected to draw attention to it.

That said, I completely agree that fully automatic subject detection is an excellent feature. Fujifilm has implemented it in the X-S20 and, I believe, also in models like the X-T50 and X-M5.

But for some reason, Fujifilm seems to treat this as a “beginner” feature, limiting it to models with full Auto mode, as if more advanced photographers wouldn’t benefit from it. However, with the Sony A1 II now receiving widespread praise for this capability, I hope Fujifilm will rethink their stance.

Here on FujiRumors we also suggested a very simple way to implement that feature on other 5th generation models:

• How Fujifilm Could Give Us X-S20 Tracking Smartness on X-T5, X-H2 and X-H2S

Will Fujifilm give it to us via firmware update?

Well, Fujifilm had a similarly stubborn stance when it came to limiting Auto mode to JPEG-only recording. Thankfully, after persistent advocacy through several articles, they eventually listened and allowed RAW recording in Auto mode as well.

I hope Fujifilm will listen again this time and bring the fully automatic subject detection mode to all 5th generation cameras through a firmware update.

FujiRumors is happy to give Fujifilm patent-free access to our idea on how to implement it on current cameras. ;)

• Sony A1II
  BHphoto / Amazon / Adorama