Let’s Talk Kaizen: about What Changed, What Didn’t, and The Choice Fujifilm Had to Make

Recently a Fujifilm manager said that they are committed to bring X-H2S autofocus features as much as possible to older models (X-T3/X-T4).

So what, is Kaizen coming back?

Well, Kaizen never left. It was just on semi-pause for a while, and for an excellent reason I might say.

Let me explain.

Fujifilm vs The Rest

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Fujifilm X-T5 First Rumors :: Tons of New Firmware :: Fujifilm X-H2S Beats Canon R6 Autofocus :: Top 10 June Articles

Here are the top 10 articles for June.

  1. Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-Pro3, X-T30II, X100V, GFX100S, GFX100, GFX50S and GFX50R
  2. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  3. Fujifilm Manager Talks X-H2S with “Slightly Improved Image Quality” and Says Fujifilm X-T Line (X-T5) will Maintain Classic Controls
  4. Fujifilm X-H2S vs Canon R6 vs Nikon Z9 Autofocus Comparison – Canon R6 is BEATEN and Nikon is CAUGHT
  5. 10 Things You Might Have Missed: Fujifilm X-H2 40MP X-Trans, September X Summit, Overheating Drama Ends, Crazy X-H2S Video Dynamic Range and More
  6. LEAKED: First Image of Fujifilm X-H2 Shows No Markings on Front of the Camera
  7. Fujifilm X-H2 HR 40MP will have Exactly Same Body of Fujifilm X-H2S
  8. Decrypting Fujifilm Manager Statement: “No other Camera Platform more Suitable to Have both 5th Gen Sensors than X-H Series”
  9. Fujifilm X-H2S Autofocus Tracking vs X-T4, for Wildlife and Performance on Older XF Lenses (XF56mmF1.2 Included)
  10. Fujifilm X-T5: Putting Puzzle Pieces Together (based on Fujifilm Manager Statements and Rumors)

The Latest & Greatest

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Rumors and Discussions

The Power of Fujifilm Colors :: Fujifilm X-H2S Rumors :: X-ProF and X-T5 Wishlist :: PSAM Dials Debate and More – Top 10 May Articles

Here are the top 10 articles for May:

  1. Fujifilm X-H2S Images in Slightly Higher Resolution
  2. The Power of Fujifilm Colors: Leaving Fuji for Nikon Z and Back to Fuji for the Colors
  3. X-ProF, (Re)designing the Perfect Camera :: Fujifilm X-T5 Wishlist :: X80 with 40mm Lens :: Fujifilm GFX 50R II :: FR-Readers Wishlist Corner
  4. BRILLIANT: Fujifilm X-H2S coming with External Active Cooling Accessory and here is How it Works (Not via Battery Grip)
  5. LEAKED: First Fujifilm X-H2S Hands-On Images
  6. Fujifilm X-H2S to Offer Animal/Object Autofocus Tracking
  7. Rumor Update: Fujifilm X-H2S with PSAM Dial
  8. Fujifilm X-H2 with 40MP will be More Affordable than Fujifilm X-H2S with 26MP
  9. FUJIFILM X Summit Announced for May 31 at 9AM EST: Fujifilm X-H2S (but not X-H2), XF150-600mmF5.6-8 (but not 56mmF1.2II) and More
  10. Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

And here is the latest and greatest.

New Firmware for Fringer EF-GFX, EF-FX and NF-FX Smart AF Adapters Released

Fringer has released firmware updates for several of their Fringer AF adapters.

Down below you can find the full details and download links.

Fringer adapters can be ordered at B&H Photo, AmazonUS and Adorama.

Fringer Adapter Firmware

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Top 10 Fujifilm Camera Flops (and Errors to Avoid in Future) :: Tons of Firmware Updates :: Sigma X Mount Lenses :: Top 10 February Posts

Pre-Orders

Here are the top 10 articles for February.

  1. Fujifilm Releases Firmware Updates for X-T4, X-T3, X-S10, GFX100S, GFX100 and GFX50S
  2. Top 10 Fujifilm X Camera Flops and 10 Errors Fujifilm Should Avoid in Future
  3. BREAKING: Sigma to Launch Three X mount Autofocus Lenses Soon
  4. BREAKING: Sigma X Mount Lenses to be Announced in February
  5. Sigma vs Zeiss Touit X Mount: Why Sigma is Not Making the Same Error Zeiss Did
  6. RUMOR: These are the First Three Sigma X Mount Autofocus Lenses
  7. Important Notice: Firmware Bug on Fujifilm X/GFX Cameras can Block Access to Files Saved on SD Cards (Fix Coming Shortly)
  8. Sigma 18-50mmF2.8 for Fujifilm X Currently Under Development
  9. Fujinon XF23mm f/1.4 R LM WR Reviews, XF70-300 vs XF100-400, Hands-on with XF33mmF1.4 and XF27mmF2.8 R WR and More
  10. Fujifilm Firmware Updates for X100V, X-E4, X-Pro3, X-T30II, GFX50R, GFX50SII

Also do not miss:

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Fujifilm X/GFX New Firmware Updates Released and How to Update (Panic-Free) via Camera Remote App

Earlier today Fujifilm has released firmware updates for six Fujifilm X and GFX cameras. You can read all details and access the download links here.

According to a survey we have launched recently, most of you guys prefer to use the good old-fashioned SD-Card way to update your gear.

Personally I’ve switched to updating via camera remote App. The reason is simple: it’s much faster, easier and convenient than updating via SD-Card.

So I definitely recommend to give it a try.

But how does it work?

Well, Fujifilm has given precise instruction on how to do it, but there is one thing that should be mentioned in addition to Fuji’s instruction to avoid updating via App becomes a frustrating experience.

Don’t make the error to connect your phone to the camera the same way you do it when you want to transfer images from your camera to your phone (hence connect via Wifi and fiddle around with the App and Camera to establish a connection).

Nothing of all that is needed.

You can simply leave your camera in live view. Just make sure that it has Bluetooth enabled. Everything will happen automatically and needs just few clicks once you have downloaded the firmware file on your phone.

So the process looks like this:

  1. make sure Bluetooth is enabled on your camera and on your smartphone
  2. download the firmware for your camera on your smartphone
  3. once downloaded, click “update” on your phone first and then “OK” on your camera
  4. you camera will ask you to connect via WiFi to your phone. Click “Connect” on your phone [in my video below you read “verbinden”, which is the German word for “connect”]
  5. once connected via Wifi, your phone will start to transfer the firmware file to your camera
  6. as soon as your camera has received the full file, it will automatically start with the firmware update [you don’t need your phone anymore once the firmware upgrade started on your camera]
  7. switch off the camera when the camera tells you to do so

It’s very easy, and for your convenience I have made a short video that shows the process down below.

Many are afraid that there could be issues due to network instability or what not. But don’t worry about that. You only need Wifi connection to quickly transfer the firmware file from your phone to the camera. The firmware update itself is performed by your camera independently only once it has received and saved the full firmware file from your smartphone to its own memory. So don’t be afraid of losing connection with the phone during the firmware update itself. Your camera is doing its stuff by its own at that point and the smartphone is not needed anymore.

Remember:

  • use a fully charged battery on your camera
  • updates are cumulative, so no matter what firmware update you currently have on your camera, you can right away update to the latest version (hence skip intermediate firmware updates)

New Fujifilm and Topaz Deals…. or Why Fujifilm Prefers Mail-In Rebates over Instant Rebates (like the new up to $500 GF Lens Deals)

Topaz Deal

Topaz launched the new update on Gigapixel AI. It is also on sale until February 18.

🤖 Improved face refinement pipeline
Gigapixel AI will now do a much better job detecting human faces more often and delivering more realistic results. Tiny background faces especially should see a noticeable improvement in quality.

🖥️ Significant image quality improvements with Windows GPU
You’ll notice much better image quality across all models in Gigapixel AI when using GPU-powered Windows machines.

🧠 Reduced memory usage
We’ve streamlined how we cache and utilize image data through the entire editing pipeline, resulting in less memory usage and faster importing and exporting of image files.

⚙️ Lots of usability improvements and bug fixes
We’ve improved the post-processing resize algorithm, optimized how we compress JPG, PNG, and TIFF files when exporting, and squashed a bunch of annoying bugs.

Fujifilm Deals

Some FR-readers located in USA are a bit annoyed by the new trend of Fujifilm to offer cashback mail-in rebates instead of instant rebates (like the lastet GF lens deals with up to $500 savings).

Now, here in Europe cashback deals are the norm, but I can understand that for a customer getting the rebate instantly makes life a bit easier.

So why is Fujifilm USA following the steps of Europe?

Well, the reason is probably rather simple.

As you know, the Japanese fiscal year ends on March 31. Before that date, Fujifilm wants to show up in front of investors with the best sale figures possible.

One way to “improve” the numbers is to offer cashback deals, because:

  1. Fujifilm launches deals shortly before the fiscal year ends
  2. the deals boost sales
  3. customers initially pay full price for their gear
  4. Fujifilm will show up in front of investors with better sales numbers (it will result as if Fujifilm sold all their gear at full price)
  5. once the yearly financial report is out they will start to refund customers

This is probably also why Fujifilm writes that if you buy your discounted GF lens today, you will need up to 8 weeks to get your refund processed and delivered (hence you’ll get your money back in April, after the Japanese fiscal year is over).

Sure, then, in 2022, they will have to pay back the money and this will influence their next fiscal report. But that’s a problem for the following year. A problem that gear like the Fujifilm X-H2 will take care of, which hopefully for Fujifilm will sell very well. And if not, there is still the option for more cashback deals.

Look, if this helps Fujifilm, I am fine with it.

It’s really not that big of a deal to mail Fuji the invoice and the serial number and then wait a few weeks to get your money back. I literally just mailed them my latest purchase 3 days ago. Easy and smooth process.

Latest Deals per Category

GFX Gear

Buy within April 3 and submit your claim by May 3.

X Gear

Buy within March 27 and submit your claim by April 26.

Important Notice: Firmware Bug on Fujifilm X/GFX Cameras can Block Access to Files Saved on SD Cards (Fix Coming Shortly)

Press Release

Feb.2.2022 
FUJIFILM Corporation

FUJIFILM Corporation has identified a firmware incompatibility between specific X and GFX series cameras listed below. This incompatibility can result in macOS users being unable to directly access files if they were initially saved to SDXC memory cards in-camera.

To address this anomaly, Fujifilm is creating a firmware patch, which is expected to be available for free download by X Series and GFX System users soon.

In the interim, please review the following information carefully for further information and recommended next steps.

I. Firmware Incompatibility Overview

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From FULL FRAME to Fujifilm APS-C: Six Years Later As a Full Time Landscape Photographer

Back in 2015 Andy Mumford, a full time landscape photographer, switched from using a full frame system to the Fuji X system and in this video he talks about what effect it’s had on his photography, both professionally and personally.

The video would be worth to watch also just for the stunning images he shares (including some from around my home in the Dolomites). So go check it out.

I feel he nicely brings to the point what it means to shoot with Fujifilm cameras. And I also agree that if you don’t print enormous images, then 16 or 26 megapixel are more than enough.

I do love to print my images, too, and so far the largest I have hanging at my home is a 90x60cm (35×23 inches) image taken with the 24MP Fujifilm X-E3, which looks absolutely perfect, even when watched in “photographers mode” (meaning not watching from the normal distance as every non-photographer would do, but by going very close to it and basically pixel peeping with the eyes ;))

Also Andy, who rarely prints beyond 1 meter (39 inches) is totally fine with the current resolution Fujifilm cameras offer.

As far as his thoughts go, here is is summary:

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