RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)

The Rumor

Many asked me if a new Fujifilm GFX camera would come in 2023.

Well, yes, definitely!

In fact, trusted sources (THANKS) told us that the next Fujifilm GFX camera to come will be the replacement to the Fujifilm GFX100.

So, not the replacement to GFX100S, or the GFX50R or anything else. What we will get is the successor to the Fujifilm GFX100.

That’s 100% sure and solid!

You know I’d never trick you with fake rumors to make traffic. I simply respect you guys too much to do that.

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The GFX100

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

I did go hands on with the Fujifilm GFX100, but these are the three main reasons I did not buy it:

  1. too expensive
  2. too big
  3. I didn’t find it intuitive to use. I much prefer Fujifilm cameras with dedicated dials or at least dedicated PSAM dial.

Fujifilm fixed all these three issues two years later with the Fujifilm GFX100S, a camera that I now own and enjoy using especially for landscape photography but also to document family life.

Personally I’d have looked more forward to a Fujifilm GFX100S with 5th generation goodness or a GFX100R. But I know also the Fujifilm GFX100 has its loyal fellowship and I am working on all the details.

So definitely stay tuned on FujiRumors if you want to know more about it.

Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

DPRTV Declares Fujifilm GFX100S Best Camera for Landscape Photography


Which are the best cameras for landscape photography?

DPRTV looks at three different price points and makes its recommendations.

There is also a Fujifilm camera among the winners, the Fujifilm GFX100S, in the “money is no object” category.

DPRTV says:

There is no disputing that the Fujifilm GFX medium format cameras are the best option for landscape. Our choice is the Fujifilm GFX100S. What is not to love: you get that amazing 100MP sensor clearly well suited for landscape photography. We also prefer the GFX100S body over the GFX100 because it is more compact. You get nice ergonomics. The Fuji style tilt screen is certainly nice for landscape when you are at awkward angles and it is just easier to travel with.

Fujifilm also has an excellent line of lenses, including the GF20-35mmF4, which is very rare in medium format to have an ultra wide range like that and it’s also a very sharp lens.

It has IBIS and it’s very effective.

If you need more megapixel, you can shoot in multi-shot and get 400MP images.

There is simply no better pick for landscape photography than the Fujifilm GFX100S, if money is no object.

SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:

Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.

If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.

The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.

And btw… the gear Annie uses, is now heavily discounted.

NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at pttl.gr who spotted the news and shared it with us.

USA DEALS

 

Sony A7rV vs Fujifilm X-H2 vs Fujifilm GFX100S – The Complete Specs Comparison

Sony just announced the Sony A7rv, a 61 megapixel camera without stacked sensor.

In the Fujifilm world the non-stacked high resolution competitors would be the Fujifilm X-H2 and the Fujifilm GFX100S.

You can check out the complete specs comparison at the B&H comparison page here.

With the Fujifilm X-H2 costing just half the price of the Sony, to me this shows once again that the best balance is offered by APS-C. Also considering that the 40MP Fujifilm X-T5 will come in at an even lower price.

But if price does not matter and resolution as well as ever so slight increase in dynamic range is what you need, then you can also pay 50% more than the A7rV and get 67% more pixels and plus better dynamic range on the Fujifilm GFX100S.

It’s just nice that we have so much choice these days.

But Specs…

But specs alone don’t tell the whole thing and in some cases they can be even a bit misleading.

The Fujifilm GFX100S might beat the Sony A7rV when it comes to resolution and dynamic range, but the Sony A7rV and of course the latest Fujifilm APS-C cameras have superior autofocus and better video features.

Another example… the Sony A7rV has a 9 Million dot viewfinder as opposed to the 5 million dot EVF of the Fujifilm X-H2. But the EVF of the X-H2 has all new optical elements that give an incredible corner to corner sharp view.

And once you go at 5+ million dots and beyond, it gets harder and harder for the human eye to notice any difference. In fact, I have read statements of journalists who used both viewfinders, the one of the new Sony A7rV and the Fujifilm X-H2, and they said that they honestly can’t see any difference. So I guess it’s up to companies to decide if customers have to spend more money on even higher resolution EVF’s that bring no real life benefit, but that allow them to brag on the specs sheet, or use a more affordable EVF that gives just the same results.

What on the other hand makes much more influence on the real life shooting experience of the Sony A7rV is the new tilt screen, which is similar to the one Fujifilm already used many years ago on the Fujifilm X-T100, and here on FujiRumors we said that this is actually one of the two features Fujifilm should take from their entry level line and implement in higher end cameras.

So, as in everything, there is much more than just specs that define a camera. But specs are a good start, and you can compare them here at BHphoto.

Fujifilm X-T5 with AF Joystick of X-T4 (not X-H2/S or GFX100S)

Fujifilm X-T5

One of the questions you guys asked me, was if the Fujifilm X-T5 will use the joystick design we find on the Fujifilm X-T3 and Fujifilm X-T4 or if Fujifilm will move to the newer design they use on the Fujifilm GFX100S and Fujifilm X-H2 and X-H2s.

Well, according to our sources, the Fujifilm X-T5 will use the “older” design we have on the X-T4.

I have cameras with the “old” joystick design (X-E3 and X-T4) and with the newer one (GFX100S). Personally I am fine with both designs. As long as I have an AF joystick I am happy. But feel free to let us know in the comments which one you prefer.

Fujifilm X-T5 rumors recap:

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Rumors and Discussions

Fujifilm GFX100S vs Hasselblad X2D Dynamic Range Test

The web is full of professional reviewers suddenly discovering how amazing the Hasselblad X2D is, how gorgeous its dynamic range, the flexibility of those files. It’s all so amazing. Forget full frame, medium format is the future!

Sadly many of those reviewers have since now totally ignored that the Fujifilm GFX100S exists. And by the way, they also ignore the Fujifilm X-H2 and X-H2S. Fujifilm simply does not exist.

Luckily for us, Bill at Photon to Photos did not forget that Fujifilm makes digital cameras and has them all in his database.

And he also added the Hasselblad X2D now.

How you can see, the Fujifilm GFX100S matches the Hasselblad dynamic range at base ISO, but starting from ISO 400 and beyond there is not competition and the GFX100S beats the X2D in terms of dynamic range.

So Fujifilm is able to take out more of the sensor than Hasselblad.

You can access the data here at Photon to Photos.

UPDATE: Jim Kasson, a very respectable and competent fellow GFX shooter, has a different view on the chart. He writes:

Bill’s PDR tests don’t take sensitivity into account. My tests show that, at base ISO (64 for X2D, 100 for GFX 100S), the two cameras are within 0.2 stops of having the same sensitivity. Once you correct for that, Bill’s curves for the two cameras are nearly on top of each other. So the Fuji Rumors claim is at best misleading, and at worst just plain wrong. C’mon folks, these cameras have the same sensors, albeit operated slightly differently. How far apart can the DR be?

You can read more at blog.kasson here.

Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-Pro3, X-T30II, X100V, GFX100S, GFX100, GFX50S and GFX50R

Fujifilm has released new firmware updates for ten Fujifilm cameras.

Down below all the details and download links.

Rumors and Discussions

Firmware Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100S Dynamic Range Data by Photons to Photos

Photons to Photos has published the dynamic range data for the Fujifilm GFX100S.

Sure, all modern digital cameras give you plenty of dynamic range. But if you are looking for the one that gives you a bit more than the others, then that’s the Fujifilm GFX100S. If you want, you can access  the data at photonstophotos here.

Inside Rihanna’s Vogue Cover Shoot with Annie Leibovitz (and Fujifilm GFX100S)

Annie Leibovitz is not new to the Fujifilm X system.

But it seems that she added some gear to her Fujifilm collection.

In fact, she has been spotted using a Fujifilm GFX100S for her Rihanna Vogue cover shot.

And to be clear, this post is not meant to say “you need a GFX to create well paid work“. In fact I have seen Annie also using Sony, Phase One and other cameras. Fujifilm is just one of the options she has.

You can see the final result at the Vogue page here.