Fuji’s Financial Results FY2015/3 – Imaging Division: Less Revenue but significantly Increased Profits. X-series sells strong!
The latest financial Reports of Fujifilm are now online. They show how Fuji was able to “significantly increase profits” of the Imaging Division especially for 2 reasons:
1
Strong Sales of the Instant Photo Systems
Instax is still the Top Seller at Fuji’s imaging division: “Sales of the instax series such as instax mini HELLO KITTY , which was launched in November 2014, and instax SHARE Smartphone Printer SP-1, increased, as well as those of other various designs of instax films increased“.
2
Improved Profitability in Digital Camera
or
less P&S and focus on X-Series
Overall the sales in the electronic imaging business (cameras & lenses) decreased “due to reduction of compact digital camera’s lineup. But the sales of premium digital cameras X Series and interchangeable lenses were strong“. By producing less P&S cameras and focussing on the X-series, Fuji was able to “improve profitability“. So no surprise that Fujifilm says they will “expand the product lineup of X Series“.
Summary & Forecast
“Though revenue decreased due to the sales decreases of digital cameras and other products (¥361.0 billion, down 3.4% from the previous FY), profits increased significantly reflecting strong sales of instant photo systems and improvement of profitability in digital camera (operating income amounted to ¥20.7 billion, significantly up ¥17.1 billion from the previous FY).”
The Forecast for 2016: “Expand sales and profits in the photo imaging business by further sales expansion of instant cameras, high-value-added printing business, and other factors. In the optical device & electronic imaging business, improve profitability by focusing on the high-value-added products.”
Less Revenue / More Operating Income
FY2015 ended March 31, 2015 Earnings Presentation / Earnings Presentation (transcript attached) / FY2015 ended March 31, 2015 Earnings Release
