CineD Fujifilm Manager Interview: Why China, X100VI Production Doubled over X100V and More

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CineD interviewed Japanese Fujifilm managers. Of course they talk mainly about the Fujifilm X100VI. Here is the recap:

  • X100VI is for photo enthusiasts, for people who love film cameras, and also young people or people who love gadgets because it is a fashionable camera
  • internal ND filter can be minimized because X100VI is a fixed lens camera
  • internal ND filter is challenging for interchangeable lens cameras
  • in front of sensor there is the shutter and IBIS unit, so it is difficult to implement ND filter in terms of space and size with MILC cameras
  • supply for X100V was 7,500 units
  • X100VI has 15,000 monthly production
  • it’s made in China
  • quality of made in China or Japan is the same
  • Fujifilm has biggest capacty in China
  • lots of the components come from China or surrounding countries
  • this helps to secure production capacity
  • when Fujifilm made 7,500 X100V per month, they thought that would be enough (but wasn’t)
  • now they hope 15,000 a month will be enough to supply demand
  • no plans for a Fujifilm cinema camera
  • they can’t talk about future products, but the global shutter technology is of course interesting, especially on the cinema side
  • more products will come and next X summit will be in Sydney

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Fujifilm Displays 10 Lenses “Under Study” and Talks X-Pro, X-E, GFX-R and Fixed Lens GFX Future

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With all the talk about the Fujifilm X100VI in these days, we can now report also something interesting for those of you, who are not into the X100 line (thanks to Mistral!).

In a session with journalists, Fujifilm shared 10 lenses that were “under study” and also talked about future X/GFX cameras, as reported by the French website lesnumeriques here, who also is to credit for the images.

10 Lenses “Under Study”
(Images at the Top of the Article)

Fujifilm did display 10 lenses currently “under study” by Fujifilm. But please guys, don’t take this as any sort of “roadmap”, for the reasons I’ll explain below.

  • Super-Telephoto Prime lens XF 400mm or longer
    – 100-110mm diameter
    – 240-280 length
    – weight 1,300-1,400g
  • XF120mmF2 (in between XF90mmF2 and XF200mmF2)
    – Size 140-160mm
    – 90-110mm diameter
    – 900-1,000g
  • Super Wide-angle Fast Lens for Astro Photography
    – Size 80-100mm
    – 70-80mm diameter
    – weight 400-600g
  • XF 23mm Pancake
    – size 20-40mm
    – 60-65mm diameter
    – Weight 80-100g
  • Super Zoom Lens XF 16-200mm
    – size 120-140mm
    – 70-80 diameter
    – weight 600-800g
  • Tele-Photo Zoom Lens at F4
    – size 120-130mm
    – 70-80 diameter
    – weight 500-700g
  • Compact Wide Zoom Lens at F2.8
    – size 70-90mm
    – 60-75mm diameter
    – weight 200-300g
  • Fish-Eye Lens
    – size 50-60mm
    – 55-70 diameter
    – weight 200-300g
  • Affordable Thin Standard Zoom Lens – XC Lineup
    – size 30-40mm
    – 60-70mm diameter
    – weight 100-130G
  • Affordable Wide Zoom Lens – XC Lineup
    – Size 40-50mm
    – 60-70mm diameter
    – weight 130-170g

It’s not the first time that Fujiflm gave us a list of “lenses under study“. It happened also back in 2019, when they even wanted us to vote on those lenses (as they wanted the journalists to vote on the lenses we display today). And if we look at the list, except for some MKII lenses, not much on that list ever materialized in a real product.

So don’t take it as a solid indication on anything.

Future X Cameras

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Fujifilm X100VI Sets Historic Pre-Order Records: “I Have Never Seen Anything Like This” says Fujifilm UK General Manager

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X100VI – Making History

Amateur Photographer has asked Fujifilm manager Theo Georghiades, as well as store owners, how things are going with pre-orders for Fujifilm X100VI.

Here is what they say

  • Fujifilm X100VI experiences unprecedented success
  • General Manager of Fujifilm UK, Theo Georghiades, says the X100VI is making “”our biggest preorder numbers in history“”
  • The manager adds the X100VI is “Fujifilm’s biggest ever launch in terms of numbers. I’ve never seen anything like it.”
  • WEX Photo Video says the X100VI is “on course to break all records for WEX“

It looks like the Fujifilm X100VI is making history, not just for Fujifilm, but across all brands.

In fact, in a video of SonyAlphaRumors here (also embedded below) Andrea (certainly not a Fuji fanboy) is saying that the Fujifilm X100VI is gathering 50x more preorders than Sony A7CII and Sony A7CR combined.

While this is great news for Fujifilm, potential buyers might have to brace themselves for extended wait times. And on ebay massively overpriced Fujifilm X100VI have already started to appear.

You can read the full article at AmateurPhotographer.

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Fujifilm X100VI Sparks Frenzy at CP+: Enthusiasts Queue for 30 Minutes for a Hands-On Experience

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The Fujifilm X100VI excitement is reaching new heights!

As CP+ unfolded today, reports from the Japanese website dc.watch have unveiled an astonishing scene – a 30-minute queue forming just for enthusiasts to get their hands on the Fujifilm X100VI.

It’s downright unbelievable, especially considering this frenzy occurred on a regular workday (Thursday). One can only imagine the pandemonium expected over the weekend.

Having attended several photography fairs myself, including twice at the largest photography fair in the world, Photokina (2016 report here – 2018 report here), where manufacturers typically unveiled their top-tier offerings, I’ve toured booths from Canon, Nikon, Leica, Fujifilm, Sony, Hasselblad, and more. Never, in all my experiences, have I witnessed a 30-minute queue just to touch & try out a new camera.

The buzz surrounding the X100VI is nothing short of extraordinary. The anticipation and demand for this camera seem to have surpassed anything seen before.

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Fujifilm X100VI: Monthly Production Set at 15,000 Units – Can it Satisfy Overwhelming Demand?

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Nikkei reports that the initial monthly production for the Fujifilm X100VI will be 15,000 units, equivalent to the Fujifilm X-S20 initial production, which faced shipping challenges.

But will it be enough to satisfy demand?

Because to my knowledge, the Fujifilm X100VI has garnered an unprecedented number of preorders, surpassing all previous Fujifilm models by a large margin.

And while this success is excellent for Fujifilm, the allocated 15,000 units per month may fall short of meeting the overwhelming demand. And with social media fueling the X100VI hype, the demand is not likely to slow down in the coming weeks and months.

I can comprehend if many of you, myself included, are growing concerned about the possibility of the X100VI experiencing shipping challenges similar to those faced by various other Fujifilm X gear in recent years.

But whether and how quickly preorders are shipped doesn’t just rely on the current production rate. It also depends on how well Fujifilm prepared in the months leading up. Let’s hope they’ve been producing plenty of X100VI units in recent weeks to avoid extended waiting times due to the high demand.

One certainty remains: the demand is exceptionally high. While this is undoubtedly positive for Fujifilm, I hope the impact on customers awaiting the shipment of the X100VI won’t be too severe.

And in fact, I just participated in the Fujifilm USA tech talk. During the session, the Fuji representative assured that the shipping situation for the X100VI will be an improvement compared to the “V.” However, given the overwhelming popularity of the X100VI, he advised preordering to secure your unit at the earliest opportunity.

vai Nikkei via dclife

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