Back in September I reported that the real winner for Fujifilm are the Instant Cameras, especially the Instax Mini 8, which was (and still is) stable at the very top of the OVERALL AmazonUS camera & photo ranking, second only to the GoPro.

A source also reported that the demand for Instax Film is very high, especially in Asia. In fact it is so high that there is not much instax Film left for N.America and if it runs out of stock it could need a couple of moths before stores will be ready to ship the next batch of film. No surprise that Fujifilm writes in their latest financial report that “in the photo imaging business, overall sales increased owing to continued favorable sales of instant cameras.” Also the Instax SHARE Smartphone Printer SP-1 sold well.

And what about the X-series? Here is an excerpt:

“In the electronic imaging field, sales of premium interchangeable lens camera, FUJIFILM X-T1, which was launched in February 2014, and others were strong. Looking ahead, Fujifilm is expanding the product lineup and stepping up marketing of FUJIFILM X100T premium compact digital cameras and large-diameter telephoto zoom lenses, including the FUJINON XF50-140mm F2.8 R LM OIS WR . Launches of these items are scheduled in November 2014.”

So, instax cameras & the Fujifilm X-T1 absorbed the huge losses of compact camera segment and pushed the imaging division into profit! It is basically what most FR-readers always suggested to Fuji: focus on the premium market… the X-series entry level market is dead.

Check out Fuji’s earnings presentation here.

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro

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It shouldn’t take long for the shipping of Fujifilm X100T to start (and let’s hope it won’t be as problematic as the X100S shipping-odyssey). Those who pre-ordered it can start to get to know their new camera by reading the English version of the Fujifilm X100T owners manual at Fuji’s support page here. You can select other languages at this page.

REMINDER: At the moment, you can save $200 on the X100S at BHphoto, AmazonUS. Adorama and Pictureline. The silver X100S is discontinued at BHphoto.

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SAVE up to $200 on XF lenses (including the XF 56mmf/1.2): BHphoto / AmazonUS / Adorama / Pictureline
SAVE $100 on the X-T1 body & kit: BHphoto / AmazonUS / Adorama / Pictureline /
MORE X-camera savigns: X100S (save $200): BHphoto / AmazonUS / Adorama /Pictureline X-PRO1 + 18mm (save $300):  Adorama / X-E1 + 18mm (save $300): Adorama / X-M1 + 18mm (save $300): Adorama / X-E2 + XF18-55: Adorama

Iridient Developer 3 has now reached public beta! Major changes to X-Trans processing and throughout the whole application. Support has now been added for the X100T and X30 as well! The list of major changes is long… a few highlights:

– All new color and monochrome specific RAW processing (demosaic) options for X-Trans (and Bayer) should greatly reduce color artifacts while retaining the incredible levels of detail and natural micro detail that Iridient processing is known for!
– New Vibrance adjustment
– New Fill Light adjustment
– New neighborhood adaptive Highlights/Shadows adjustments.
– Refined and reworked processing and adjustments for Brightness Shadows/Midtones/Highlights, Contrast and Saturation.
– 2 new Toning methods, Mono Tone and Split Tone.
– and more!

The new download can be found here.

Full release notes can be viewed at Iridient here.

Fujifilm X100T in stock

The Fujifilm X100T is now in stock at DigitalRev. Includes 1 year warrantey, free shipping, and they will cover all the duty and taxes.

Fuji’s best X-camera up to date, the Fujiiflm X100T, can be pruchased at: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro

X100S discontinued

You won’t be able to purchase the silver Fujifilm X100S at BHphoto anymore, since it is discontinued there… and this isn’t surprising at all.

The Fujifilm X100S was surely a winner for Fujifilm, but now the superior Fujifilm X100T hit the market… and for the same price of the X100S! The only way for Fujifilm to get rid of the last X100S in stock, is to offer huge savings on it. At the moment, you can save $200 on the X100s at BHphoto, AmazonUS. Adorama and Pictureline.

SAVE up to $200 on XF lenses (including the XF 56mmf/1.2): BHphoto / AmazonUS / Adorama / Pictureline
SAVE $100 on the X-T1 body & kit: BHphoto / AmazonUS / Adorama / Pictureline /
MORE X-camera savigns: X100S (save $200): BHphoto / AmazonUS / Adorama /Pictureline X-PRO1 + 18mm (save $300):  Adorama / X-E1 + 18mm (save $300): Adorama / X-M1 + 18mm (save $300): Adorama / X-E2 + XF18-55: Adorama

via photorumors