Fujifilm recently announced the development of the Fujifilm GFX Eterna.

And look, I have nothing against it.

On the contrary: I know many filmmakers love the GFX 100 megapixel and I am aware that many others asked for a Fujifilm Cinema camera since a long time. So it’s great that Fujifilm now delivers one.

But…

… at the same time I am also a little bit worried.

You see, Fujifilm does not have the largest R&D in the camera industry.

And as we calculated recently, Fujifilm does release about 4 lenses each year (combining X and GF lenses).

• How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2025

Now, it’s nice to hear Fujifilm saying that they are committed to their new cinema camera line and that they will release more lenses besides the Fujinon GF32-90mmT3.5 for it That’s important to know for people, who will invest in this system.

But this is also where my concern arises: with the current pace constrained by R&D limitations, Fujifilm is producing a maximum of four lenses annually. Now, with the launch of a new cinema camera system that requires a dedicated range of lenses as quickly as possible, the situation becomes even more challenging.

Unless Fujifilm expands its R&D efforts for the digital camera segment, we might see fewer than four lenses per year for the photo-focused X and GFX systems.

And quite honestly, with 4 still lenses a year we are already at a minimum. Getting even less than that would be a bummer for me.

I hope Fujifilm has considered this and won’t simply divert resources from their photo-centric systems to the cinema camera lineup. Instead, they should expand their overall R&D efforts to maintain at least the current pace of producing four photo-centric lenses per year.

I will try to investigate this with my sources and if I have any updates I will let you know here on FujiRumors.

The Fujifilm GFX Eterna is low listed at BHphoto here.

And so is also the Fujinon GF32-90mmF3.5 is listed at BHphoto here., which will also come in 2025. At BHphoto it does not say it is f/3.5, but we can clearly see that on the mockups shared at the latest photography fair.

Pre-orders will open sometimes in 2025 for both of these.

It’s happening: one of the most popular Fujinon XF lenses of all time is about to retire.

In fact, the Fujinon XF16-55mmF2.8 R LM WR starts to be marked as discontinued at stores in Japan as reported by the Japanese website asobinet.

This is inevitable since now we got the Fujinon XF16-55mmF2.8 R LM WR II, which is smaller, lighter and optically even a bit better. And it costs the same as the older version.

You can still find the XF16-55mmF2.8 MKI in stock in USA, Canada and Europe, but I guess these will be the last samples available and honestly quite hard to sell for Fujifilm if they do not decide to offer it with a substantial price drop.

• XF 16-55mmF2.8 R LM WR II 
  BHphoto / AmazonUS / Adorama / Moment / Nuzira
• XF 16-55mmF2.8 R LM WR
  BHphoto, AmazonUS, Adorama, Focuscamera
• Fujifilm X-M5
  BHphoto / AmazonUS (silver – black) / Adorama / Moment / Nuzira
• XF 500mmF5.6 R LM OIS WR
  BHphoto / AmazonUS / Adorama / Moment / Nuzira

Just a few days ago Fujifilm issued a firmware update for the Fujinon XC15-45mmF3.5-5.6. Well, now we have another one. All details below.

Fujinon XC15-45mmF3.5-5.6 ver.1.12 – download here
The firmware update Ver.1.12 from Ver.1.11 incorporates the following issue:

The following software issue is supposed to be fixed with Ver.1.11, but it is observed that the same issue is still occurs in rare cases under some shooting conditions. This is the revised firmware to fix the bug even in the above conditions.

1. “The lens initializes itself unintentionally and automatically retracts once and back to the original position frequently when using the latest X-T50 and X-M5 cameras.”