Fujifilm GFX100RF Coming in Two Colors (First Time Ever for GFX System) – And How to Pick the Right One ;)

In theory this should me a minor rumor.

And yet, I know it will be one of those, that will make future Fujifilm GFX100RF owners struggle quite a bit.

So what’s about?

Well, the Fujifilm GFX100RF will be offered in black and in silver.

Sure, nothing earth shattering.

But it is the first time ever Fujifilm is offering color options for a GFX camera.

While it’s nice to have more options, at the same time it also makes the choice harder.

So, which one should you go for?

Well, I have theory on which one is better: it’s the one that survives the assault of scalpers and that you are still lucky enough to find in stock somewhere.

And I speak out of experience.

No joke… I made the same error.

When the X100VI was launched, I miraculously found it available a few days after launch at my local store. They had one sample, all black. I wanted to grab it, but then I asked if they’ll get also the silver one. They said “probably next week“. So a week passed by, I went to the photography store and asked to see also the silver one. Answer: “All sold out. No idea when we will get new units“. I still pass there every now and then, but haven’t seen an X100VI ever again.

So, the one to get, is the one you find in stock. Silver or black, I am sure they’ll both look sexy.

Fujifilm GFX100RF Rumors

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Compose, Click, Done: How the GFX100RF New Features Reflect Fujifilm’s Photography Philosophy

With the upcoming announcement of the Fujifilm GFX100RF, two of the standout features generating buzz (and a fair bit of skepticism) are the new aspect ratio dial and crop zoom lever. Now, in the comments some of you guys said that these features are useless, because cropping and adjusting aspect ratio can be easily done in post.

But I do not think these ergonomic solutions are unnecessary. In fact, they could be more significant than they first appear, especially considering Fujifilm’s approach to photography.

Let me (try) to explain:

Cropping: One of the First Steps in Post

Personally, when I go into editing, the first two things I do to fine-tune my composition and adjust it to my creative vision is to set the right vibe by editing the colors and to crop the image if needed. Only after I am done with that, I move on to other aspects of editing.

And I think I am not alone with this.

In fact, cropping might be, for many, one of the most fundamental and frequently used steps in photo editing.

Saving Time with Intuitive Tools

While it’s true that cropping can be done later in software, it’s part of Fujifilm’s philosophy to try to get as much as possible right in-camera.

The Fujifilm Film Simulation are an example of that: for me personally, the pleasing vibe I get out of the various film simulation is a big reason why I now keep many of my images in JPEG only and do not feel the need to go into editing anymore. Maybe I’ll still sometimes use the internal RAW converter to apply different film simulation or make minor adjustments directly in camera on the fly, but that’s it. With the right colors, most of my images are done and finished in-camera and never end up in any editing software.

The aspect ratio dial and crop lever serve the same purpose of Fujifilm’s film simulations: reduce the time spent in post-processing by offering quick and intuitive access to multiple aspect ratios and cropping tools directly on the camera.

All of this means fewer clicks, sliders, and adjustments in the editing software later.

And for many professionals and enthusiasts photographers, every second saved in post can be invaluable.

Compose, Click, Done!

If I could sum up what Fujifilm means for me and more broadly what their approach to photography is, then I’d call it the “edit less and shoot more” philosophy. Or “compose, click, done!”.

Because, at least for me, using (good looking) cameras that are not only fun and inspiring to use thanks to their manual controls, but also deliver such pleasing files out of the box that I know I won’t have to edit most of them later on, frees up my mind and just makes me want to take even more images, because I know I don’t have to bother too much with editing later on.

To me, the crop lever and aspect ratio dial are consistent with this philosophy: providing tools that help photographers create finished files in-camera. They are tools for those who value efficiency and creativity, allowing us to focus on our craft rather than being tethered to our editing desks.

And look, skepticism is natural when something new comes along, but this dial and lever could prove to be a welcome addition for those who appreciate Fujifilm’s philosophy of crafting tools that prioritize the art of photography and want to get as much as possible done right in camera.

What are your thoughts?

Are the aspect ratio dial and crop zoom lever a useful addition, or do you prefer to handle these aspects of editing entirely in post? Feel free to let us know in the comments.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Additional Layout Details

An anonymous source, who has once before shared accurate info with us (luckily it decided to use a nickname, so I can keep track of the rumors, THANKS), has now shared additional info regarding the layout of the Fujifilm GFX100RF.

First off: it confirms that the quick render we shared here in regards to the aspect ratio dial is quite accurate.

But it also shared this:

  • left to the aspect ratio dial there will be the S, C, M selector
  • right to the aspect ratio dial there will be the AEL AFL button
  • the crop zoom lever would be better defined as a “toggle lever”, so it’s something between a lever and a dial (as far as I understand it looks more like the ON/OFF switch, but you can toggle it right or left, and then it springs back to the center)
  • width and depth are similar in dimensions to the Fujfilm X-Pro3, but it is a bit higher than the X-Pro3

That’s it for now.

Fujifilm GFX100RF Rumors

Fujifilm GFX100RF Aspect Ratio Dial Placement

The Fujifilm GFX100RF will introduce a couple of new manual control options.

One of them is a dedicated aspect ratio dial.

In our original rumor we said it would be placed “on the back of the camera“.

Many fellow FR-reader wondered how that would exactly be implemented.

Well, I will try to answer your question as good as I can in this rumor.

But a disclaimer first: since I have not seen the camera, all I can do is to try to give you a rough indication on what to expect based on feedback from sources.

Hence, below you can see a quick and rough rendering I made based on what I hear from sources.

But again, this is far from being 100% accurate, and yet it should give you an pretty good idea on what to expect.

Fujifilm GFX100RF Rumors

Fujifilm GFX100RF “The Enemy of Art is the Absence of Limitations” – Opinion Piece

image courtesy: Scott Reither - thecuratedlandscape
image courtesy: Scott Reither – thecuratedlandscape

Scott has written an article where he reasons about the upcoming Fujifilm GFX100RF based on the rumors we have shared.

Besides sharing some wonderful images, the article also explores the creative challenges and overall potential of the Fujifilm GFX100RF, emphasizing how limitations, such as a single focal length, can sharpen creative instincts and lead to more intentional, expressive work. The piece suggests that embracing constraints in equipment can enhance artistic vision and freedom.

And he quotes Orson Welles, who said: “The enemy of art is the absence of limitations”

I thought it might be interesting to share this as a way to shift focus from the technical rumors and specifications and instead highlight what a camera like the GFX100RF can bring to our photography through its fixed-lens concept. This aspect might actually be the most significant feature of this camera, even if it doesn’t appear on any spec sheet. After all, an inspirational boost can do more for the growth of our photography than a megapixel boost.

You can read the full article at thecuratedlandscape.

Fujifilm GFX100RF Rumors

Fujifilm GFX100RF Will NOT Have a Hybrid Viewfinder

We often refer to the upcoming Fujifilm GFX100RF as the bigger brother of the Fujifilm X100VI.

But there will be one crucial difference: according to our trusted sources (THANKS!), the Fujifilm GFX100RF will not have a hybrid optical and electronic viewfinder, but “only” an electronic viewfinder.

I guess this choice was necessary not only to contain the price (the hybrid viewfinder is an expensive part of the camera), but also to contain its size, because FujiRumors readers know that the Fujifilm GFX100RF will be “about as big” as the Fujifilm X-Pro3.

But for stuff that goes, other (and quite intriguing one) makes his debut on this camera, as we reported here.

Fujifilm GFX100RF Rumors

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WRONG: Fujifilm will NOT Launch a New 26MP X-Trans V Sensor

A “rumor” surfaced, that Fujifilm will launch a new non-stacked X-Trans CMOS 5 sensor with 26 megapixel. That’s at least according to information that appeared first at the Chinese Weibo social media account of E8M.

In short:

  • there is a new X-Trans V 26MP sensor coming
  • it is an evolution of the current 26MP X-Trans IV sensor
  • it’s meant for mid-range camera like the X-S30
  • it is not the X-Trans V 26MP stacked sensor of X-H2S, but kind of a non-stacked version of it.

While I respect E8M because he is a great source when it comes to spotting camera registrations that are publicly available and visible for everybody online, I can tell to all fellow Fujifilm shooters that this rumor is 100% wrong.

I know you might question FujiRumors at this point.  But I remind you just about when E8M leaked a very long list of Fujifilm rumors back in 2023.

I told you that the list of rumors he shared was wrong, even the ones he claimed were coming from super-reliable sources: for example he said the GFX100SII has retro controls, the X-Pro4 would come, the X100VI would have IBIS and OIS, the GFX25 megapixel camera is coming, the X-E5 coming is scheduled for summer 2024 and more.

I have no doubt E8M is not making up random rumors just to grab attention. I believe he shares them, because he trust somebody. But now I find myself in the uncomfortable situation to have to correct a person who I actually like to follow because it finds publicly available registrations in China often faster than others.

I will share the full rumor below, but I can tell you that it is wrong and it won’t happen.

Fuji may announce the X-Trans CMOS 5 image sensor for the next generation of mid-end video cameras (such as X-S), which is basically an evolved version of the speed and focus of X-Trans CMOS 4.

The PDAF density reaches the X-Trans CMOS 5th generation standard, and the video reading speed reaches 12bit full-pixel 60fps and 4K point-to-point 120fps, which can be regarded as a stackless version of 26M BSI stacked X-Trans 5 CMOS HS.

Compared with X-Trans CMOS 5 HR, it is more suitable for video shooting and continuous shooting.

Again, all of it is 100% wrong.

But I know this will spread around as if it was true (just as the wrong 2023 rumors did), because people don’t know the truth so they tend to believe whatever is published. But FujiRumors knows. So we stand alone, once again, trying to stop wrong information from spreading around without control.

If you want to know the truth, then better stay tuned. We have lots to talk about in 2025 ;).

A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100RF Coming with New Crop Zoom Lever under Shutter Button

The Fujifilm GFX100RF is coming with more ergonomic novelties than we could have expected.

Not only it will feature a dedicated aspect ratio dial on the back of the camera, but our sources have told us that it will also have a “crop zoom lever” placed under the shutter button.

I don’t know you, but with these kind of rumors really get me excited. The more tactile controls it gets, the better it is.

Stay tuned for more rumors.

Fujifilm GFX100RF Rumors

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