Instax Rules Them All: massive sales of Fuji’s instax film. Instax Cameras sell better than Fuji X-T1 and Sony A7r!

Share

 photo bes_zps7d449a0a.jpg

Who said that film is dead?
Who said that instax cameras are dead?
And tell me, who said that Fujifilm makes beautiful cameras ;-)?

The demand for instax film is very high, especially in Asia. In fact it is so high that there is not much instax Film left for N.America and if it runs out of stock it could need a couple of moths before stores will be ready to ship the next batch of film.

Instax are winners! That’s why Fujifilm continues to develop new models. The latest one is the new INSTAX WIDE 300 camera, launched along with the X100T and graphite Fujifilm X-T1. My personal favorite is still the Instax Mini Neoclassic 90, launched about a year ago.

The success of the Instax cameras pushes, at the same time, the sales of Instax Film. And the earnings are used for developing the X-line, at least according FR-reader “rf”, who said in the comments: “I was talking with one of the Fuji Guys at an event a while back and he confirmed that Instax is where Fuji is making all their money in photography and it is in fact fueling the development cost of the X cameras.

But also X-shooters could have a good reason to buy Instax Film. In fact, you can connect the latest Fuji X cameras directly to the Instax SHARE Smartphone Printer SP-1 and print your shots just a few seconds after you’ve pressed the shutter button… btw, Fujifilm, direct Instax Printer support would be a nice feature to have also on my “old” X-E2. Time for a little bit of Kaizen.

So, APS-C? Full Frame? Medium Format?… no, it’s Instax that spanks them all, Zack ;-)!

cheers,

 photo asdasd_zps0855ba08.jpg

Share

NEW shutter on the graphite Fujifilm X-T1… but don’t worry, the black will get the the electronic shutter too!

Share

 photo asdasd_zps97a1afc6.png

A French FR-reader spotted this comment made by Guillaume d’Ambre-City (who claims to work for Fuji and to be under NDA) at the Fuji France facebook page. He says (translated by the French FR-reader):

“Don’t worry they’ll do it [admin: introduce the 32,000 shutter speed to the black X-T1 via firmware]. The shutter is new on the Graphite but on the Blacks the update will work its trick. The EVF shuts down whilst taking the picture, the shutter opens and the sensor sends what it sees to the SD card instead of the EVF. I cannot go into more details (I work for Fuji and I am under NDA) but again the update will allows us to shoot at those crazy speed, it’s coming !!!!”

Also the Fuji Guys, Fuji’s official X-T1 graphite press release, and previously some of my sources, confirmed that the electronic shutter will come via firmware update. I hope this post has dissipated also the last doubts I could still read in the comments. So both, the silver and the black X-T1 will feature an electronic shutter in future. Just keep a formatted SD-card ready for December, when the new firmware will be released.

Keep up following Fujirumors also via facebook, google+, RSS-feed and twitter… Photokina has yet to come!

cheers,

Pre-order
(& support FR. No extra cost for you, but a small comission is valued back to FR. Thanks to those who decide to support FR this way)

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDEAUSTRALIA: CameraPro
Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphotoAmazonUS / Adorama / EUROPE:

 photo asdasdasd_zps40c38184.jpg

Share

“This Fuji X30 is a great way to go… but the retro-cool factor is gone” (TheCameraStoreTV – VIDEO)

Share

Unlike the just announced graphite X-T1 and X100T, which are respectively at the top positions of the overall CSC ranking and P&S ranking, the Fujifilm X30 pre-order start was rather disappointing. Sure, the camera features the same 2/3 sensor of its predecessor, but there are so many other improvements over the X20, that also Chris of TheCameraStoreTV appreciates: nice handling, the EVF, super-customazible camera, the control ring, the WiFi, the battery life, BUT…  it’s not nearly as nice as the Fujifilm X20… and I agree with that.

From his conclusions:

“Overall, if you consider the price point of the Fuji X30, we get a pretty amazing camera. $650 [admin: price in Canada] roughly, the RX100MKIII is pushing $900 bucks. And if you look at the camera like the Panasonic LF1, yes, it’s quite a bit cheaper, but, much worst viewfinder, I mean it’s not even close to this [X30], the sensor is smaller. The X30 really does represent good value. My only real complaint, honestly, is from a visual/esthetic… I just think it’s not as pretty as the X10/X20. They just had a great retro-cool factor, and this camera I’m not so exited to carry around in a visual way. But, if we keep it practical, if we think of value for dollar and photographic features, this Fuji is great way to go, guys.”

For a more comprehensive first look, read Rico’s X30 XPC special here and check out also his updated flick X30 images here (over 200 shots now).

Fujifilm X30: USA: BHphoto / Adorama / AmazonUS / BestBuy /   EUROPE: wexUK / wexDE / PCHstore

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDEAUSTRALIA: CameraPro
Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphotoAmazonUS / Adorama / EUROPE:

 photo asdasd_zps0ff11e26.jpg

Share