ArtraLab Nonikkor 11mm F1.8 APS-C Lens Launched

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The new ArtraLab 11mm f/1.8 manual focus lens has just been launched and you can find all the details about it at ArtraLab here.

This is a manual focus lens.

Lenses Specification
Product Name ARTRA LAB NONIKKOR-MC 11mm F1.8
Focal Length 11mm
Maximum Aperture F1.8
Minimum Aperture F22
Optical Design 13 Element in 9 Groups
Angle of View 97°
Diaphragm Blades 10 Blades
Nearest focusing distance 0.18m
Filter Thread Φ 58mm
Lens Diameter Φ 66mm
Lens Height 55.48mm
Weight 350g
Lens Mount Nikon Z, Fuji X
Imaging Circle APS-C
Lenses Material Body Aluminium Alloy
Lens Mount Brass
Lens Coating Low Reflective Multilayer Coating

 

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CineD Fujifilm Manager Interview: GFX Eterna Affordable Premium Cinema Camera and More than Just a GFX100II Rehousing

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CineD had another interview with a Fujifilm manager (first interview here).

This time they talk to Yuji Igarashi-san. You can see the video above as well as a quick summary of the interview:

  • Fujifilm calls it a filmcamera and not a cinema camera because of Fujifilm’s heritage
  • this year Fujifilm celebrates its 90th anniversary
  • Fujifilm started with film stock for cinema
  • Fujifilm is in the business since a long time and still makes lots of cinema lenses, so Fujifilm is familiar with the film industry
  • X-T2 was firs 4K capable camera
  • Fujifilm continued to put more features in their still cameras
  • then Fujifilm came with more hybrid cameras
  • GFX100 II is also a hybrid camera where you can switch quickly between stills and video
  • the decision to make a cinema camera was made when the large format GFX100 camera has been used for actual video production
  • Fujifilm started to get lots of feedback from productions to bring a dedicated GFX cinema camera
  • when asked how they are going to market it agains competitors, the Manager says that the main carachteristics and unique selling point of the GFX Eterna is the color reproduction
  • another selling point are the optics, such as the GF32-90mmF3.5
  • another selling point is of course the large format sensor
  • Fujifilm won’t make just this camera and that’s it. Fujifilm is now committed to this product lineup, so Fujifilm will also invest in making more lenses
  • you can use the newly designed lenses like the GF32-90mm, but also all other G mount lenses. There are Premista and Cabrio lenses and then there is also the PL mount adapter coming
  • Pricing: if you look at GFX system, photographers shooting stills and aspiring to shoot medium format, but that was often too expensive and they had to rent it. Fujifilm brought that medium format to a more affordable price
  • Fujifilm wants to achieve the same also with the GFX Eterna [admin note: meaning making it more affordable compared to competitors.]
  • still a premium product, but a more “affordable premium”
  • when asked about concerns that the GFX Eterna is just a rehoused GFX100 II, the manager answers: “One of the reasons why we announced this product so early is that we wanted to get feedback and make sure when we launch it it’s a proper launch so there are no quirks and so. The current GFX100II needs rigs and changes to be used for cinema production. Fujifilm wants to make the workflow as seamless as possible with the GFX Eterna. If Fujifilm would just put the GFX100II in a box, it would not take Fuji 2 or 3 years to develop the GFX Eterna. The reason it takes so long is that Fujifilm wants to make sure they are covering all the points that potential users could be concerned about.
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The Curious Case of Fujifilm X-M5 in Japan: Only Two Languages Built-in and Extra Cost for Additional Languages

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To our fellow FR-readers following us from Japan and who purchased the Fujifilm X-M5 there, here is something you have to know.

Fujifilm has disclosed that all Fujifilm X-M5 shipped within Japan will only have two languages built-in: English and Japanese.

And what if you live in Japan but you’d like to have all the menu items of the camera in your native language?

Well, Fujifilm offers a payed “Language Addition Service” that will cost you $35. You can only add one language.

In order to do that, you have to send (or bring) your camera to the Fujifilm Repair Service Center in Toyko or Osaka, pay 5,500 Yen, and then you’ll get it back with the language you asked to be added.

Don’t ask me why it’s like this. It’s the first time I hear about it and I find it makes no sense at all.

The mirrorless digital camera “FUJIFILM X-M5” being released in Japan will only have “Japanese and English” built-in language settings.
Therefore, in consideration of the convenience of foreign customers living in Japan and tourists staying long-term, we will start a “language addition service” from November 28th. By using this service, you can add one language of your choice. Please check here for details of this service and how to apply.

Full Details

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Fujifilm Launches X Deals in Europe

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Fujifilm has launched new Fujifilm X deals in Europe. They pretty much match the deals in USA, although there are some differences.

The deals are instant rebates in UK and I think also in France, but they are cashback deals in Germany, which means in Germany, after your purchase, go to this page and claim your money back.

If you buy at Amazon, make sure to buy gear shipped and sold by Amazon to access the Cashback. But attention: Amazon Germany is listed among the official retailers, but not Amazon France. In UK its an instant rebate and that works also on Amazon UK.

I have not yet found the deals listed in Italy and other countries, so make sure to check out the conditions in your country before purchasing. Select the promotion in your country on this page here. And you can always give your local retailer a call, they also know all the details of the deals.

Deals in Europe

Cameras

Lenses

Deals in USA

Cameras

Zoom Lenses

Prime Lenses

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Fujifilm Manager Talks Fujifilm GFX Eterna Cinema Camera and Additional Images

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The upcoming Fujifilm GFX ETERNA cinema camera is now at display at the InterBEE 2024.

CineD is on location and had a talk with Fujifilm manager Makoto-san. You can see the video below as well as read the summary:

  • Fujifilm is working since over 2 years on this camera
  • development is not yet finished
  • the target is not only cinema, but in general film (documentaries, etc)
  • sensor and processor are the same of the GFX100 II
  • image quality will be basically the same of GFX100 II, but Fujifilm is making optimizations for filmmaking
  • Fujifilm will add some more features on Fujifilm GFX Eterna over GFX100 II
  • rolling shutter will be basically the same of GFX100 II
  • Fujifilm can’t yet disclose details about internal recording codecs and resolutions
  • internal ND and control dial
  • 12 bit
  • video performance will be basically the same of GFX100 II
  • release in 2025
  • no pricing info yet
  • “if we would develop an X mount version, it would be totally different because the mount is totally different”
  • based in feedback from the market Fujifilm could develop other specific film lenses (also manual focus lenses)

I will also share a few additional images I have received via rumor box (thanks!).

Also TheNewsShooter is on location and he shared his images on X here.

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