Fujifilm Manager: X100VI Production Boost in 4/5 Months and The Importance of Film Simulations

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Sonder Creative had an interview with a Fujifilm UK manager Andreas Georghiades:

  • Fujifilm cameras deliver film-like look from a digital camera
  • it’s since about 2 years now that people come to realize that
  • not only X100, but also X-T30 and X-T5 enjoyed increased popularity because of that
  • Fujifilm increased X100VI production, but demand is just way bigger than Fujifilm could have anticipated
  • currently production is 15,000 units per month
  • Fujifilm is looking on how to increase production
  • increased production should be achieved 4 to 5 months from now (admin note: hence summer 2024)
  • stock is coming in regularly for silver and black
  • Fujifilm marketing strategy is a lot about film simulations and show people that Fujifilm has 90 years history in knowing how color works and should it should look

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Fujifilm Instax Mini 90 Sales End in Japan

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Notice regarding discontinuation of domestic sales of the instant camera “Instax” “INSTAX mini 90 ™ ”

Dear customers

Thank you very much for your continued patronage of Fujifilm products.

We would like to inform you that sales of the instant camera “Instax” *1 “INSTAX mini 90 ™ ” will end in Japan as of today due to the switch to the new product “INSTAX mini 99 ™ “.

We look forward to your continued patronage of Fujifilm products.

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Fujifilm X-T5: Pocket Guide

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You can now pre-order the new “Fujifilm X-T5: Pocket Guide: Buttons, Dials, Settings, Modes, and Shooting Tips“.

As a reference, there is also the Fujifilm X-T4 pocket guide (customer reviews) as well as the Fujifilm X-T3 pocket guide (customer reviews).

Designed for photographers who haven’t memorized every button, dial, setting, and feature on their Fujifilm X-T5, Rocky Nook’s handy and ultra-portable quick reference Pocket Guide helps you get the shot when you’re out and about.

  • Confirm that your camera is set up properly with the pre-shoot checklist
  • Identify every button and dial on your camera
  • Learn the essential modes and settings you need to know
  • Dive deeper with additional features of your camera
  • Execute step-by-step instructions for shooting multiple exposures, in-camera HDR, time-lapse movies, and more
  • Follow tips and techniques for getting great shots in typical scenarios (portrait, landscape, freezing action, low light, etc.)
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These were the Best Selling Cameras in February at Japanese Stores

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Japanese stores have listed their top selling cameras for February. The Fujifilm X-T5 is the only Fujifilm camera in the ranking.

■Yodobashi Camera

  1. Nikon Zf 40mm f/2 (SE) Lens Kit
  2. Nikon Z8
  3. Sony α7R V
  4. Sony α7C II
  5. Sony α7 IV

■Bic Camera

  1. Nikon Zfc 16-50 VR Lens Kit
  2. Canon EOS R50 RF-S18-45 IS STM Lens Kit
  3. Nikon Z50 Double Zoom Kit
  4. Canon EOS R10・RF-S18-150 IS STM Lens Kit
  5. Olympus PEN E-P7 EZ Double Zoom Kit

■Camera Kitamura

  1. Fujifilm X-T5
  2. Nikon Zf
  3. OM SYSTEM OM-1 Mark II
  4. Sony ZV-E10 Power Zoom Lens Kit (ZV-E10L)
  5. Nikon Z30 Double Zoom Kit

■Map Camera

  1. Nikon Zf
  2. OM SYSTEM OM-1 Mark II
  3. Sony α7C II
  4. Fujifilm X-T5
  5. Nikon Z8

■Fujiya Camera

  1. OM SYSTEM OM-1 Mark II
  2. Nikon Zf 40mm f/2 (SE) Lens Kit
  3. Nikon Zf
  4. Nikon Z8
  5. OM SYSTEM OM-1 Mark II 12-40mm F2.8 PRO II Kit
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