Fujifilm GFX100 II Teaser Video Online (not Fujifilm GFX100SII) – Full Frame’s Biggest Threat is Coming Tomorrow

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Trust me.

The Fujifilm GFX100 II will blow your mind.

We have shown how it destroyed the Hasselblad X2D by the specs and it will be the biggest temptation ever launched for Full Frame users to ditch their smaller sensor and step up to something about 70% larger and fuller than full frame.

And today Fujifilm gives us a first glimpse into the Fujifilm GFX100 II with the video you can see above (screenshots below). We notice:

  • 2 FN buttons on the fron of the camera
  • PSAM dial with 6 Custom modes
  • manual MCS switch still there
  • three buttons right behind the shutter
  • movie/stills switch

NOTE: I hear some claim this camera is called Fujifilm GFX100SII. But that’s FAKE. This is not the Fujifilm GFX100S II, but the Fujifilm GFX100II.

Get Yours (soon)

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Hasselblad X2D vs Fujifilm GFX100 II vs GFX100S vs GFX100 – The Complete Specs Comparison

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We already shared the specs comparison between the GFX100II, GFX100S and GFX100.

I initially also included the Hasselblad X2D in that comparison, but I realised that the X2D was just out of context in that comprehensive list.

The list had to be adjusted to best make sense.

For example, the GFX only comparison did not include the voice “joystick” or “eye autofocus” as all of the GFX cameras have it. But when comparing it to the Hasselblad X2D, the voice “joystick” and “eye AF” were important, since the X2D does not offer it and these are major things to consider when comparing these cameras.

That’s why I share the X2D comparison separately in this post.

It also helps to split up the discussion better and make this one a more X2D vs GFX centric discussion.

Also coming September 12:

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Fujifilm GFX100 II vs GFX100S vs GFX100 – The Complete Specs Comparison

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Here is the specs comparison between the GFX100II, GFX100S and GFX100 based on all the rumors specs of the Fujifilm GFX100II.

There are some specs missing (size and weight for example), but I will share updates as soon as those leak too. But already now we have so many specs that we get a clear idea on how they differ.

100% of the leaked specs you find in the list have been leaked by FujiRumors. That’s why a massive thanks goes to our sources!

Also coming September 12:

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RUMOR: Fujifilm GFX100 II will NOT Have a File Transmitter Grip and Frame.io C2C Integration Possible with GFX100II Body Only

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Today I’ve learned a lesson.

Which lesson? I will tell you at the bottom.

First you have to know that so far we have spotted three camera registrations in the first half of 2023.

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

And because it takes Fujifilm between 1-4 months usually to release gear after registration, this would mean all three should come within this year.

And here comes the problem.

Given the lack of rumors about the third camera supposed to come in 2023, I told you yesterday here that I believe the registration could be for the vertical file transmitter grip for the GFX100II, but making clear that’s not a rumor, just a speculation of mine.

But after I’ve shared the video trusted sources (thanks!!!) reached out to me and corrected my speculation telling me this:

  • there will not be a file transmitter grip for the GFX100 II
  • Frame-io Camera-to-Cloud (C2C) integration will be possible using the GFX100II body only

Now this is huge news. Consider that the FT-HX File Transmitter Grip for X-H2/S costs $1,000, a staggering $600 more over the regular X-H battery grip.

But what in the X-H world costs you $600 extra to get access to (frame.io C2C), you’ll get it built into the Fujifilm GFX100 II body for this price here.

And you know what that means.

It means that I have to get back at work to try to find out what the FF230002 is ;).

Lesson learned?

I have learned the lesson that I better don’t make any speculations, but just follow blindly the rumor-path my sources share with me.

So I will do just that.

By sharing more big rumors still before the launch of the GFX100II.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

Follow FujiRumors on

Fujifilm Facebook Groups

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The Mystery of the Third Registered Fujifilm Camera for 2023 – A Possible Answer! (Speculation, not Rumor)

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In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.

So what could be the second one?

I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.

But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.

Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).

So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?

Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:

What if it’s not a camera?

What if it’s something else?

Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.

So here is the thing.

One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.

So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:

  1. Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
  2. Fujifilm will launch a new camera with the code name FF230002 in 2024
  3. Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002

Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.

Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.

But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.

And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.

But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).

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