Fujifilm GFX100 II has no D-Pad

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According to our trusted sources, the Fujifilm GFX100 II has no D-Pad.

Now, I was one of guys who most annoyed by Fujifilm’s move to remove the D-Pad on several of its cameras (my X-E3 and GFX100S have no D-Pad). But over time I got used to it (the joystick works wondefully to move around in the menu) and I am fine having no D-Pad.

But sure, I am also not that kind of photographer who needs to set 15 custom FN-buttons. I totally understand if the lack of D-Pad is more annoying for other photographers than it is for me.

Fujifilm X Summit September 12 at 5 AM New York Time
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Fujifilm Invests 30 Million Dollar in INSTAX Film Production Facilities

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Fujifilm just decided to throw a ton of money (4.5 billion JPY – about 30 million USD) into what the Fujifilm CEO called their “new goldmine“: Instax!

That money will go into creating new facilities for Instax Film production.

That’s quite an unexpected turn of events for a product line, Instax, that Fujifilm was just about to shut down, when an unexpected event breathed new life into the agonizing market. You can read about this randomly lucky event here.

This event happened when Polaroid had just dropped their Instant business and Fujifilm was about to do just the same. Lucky Fujifilm!

The latest Instax Products:

Press Release

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LEAKED: Fujifilm GFX100 II Price – Surprised?

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Despite having an all new sensor (never used on any X or GFX camera before).

Despite having the new X Processor 5

Despite having many of new features and some of them not even available on the most modern X series camera (see leaked specs below).

Despite inflation and parts shortage.

Despite all that, the Fujifilm GFX100 II will come with a price tag lower than the one of the orginial Fujifilm GFX100.

Much lower.

In fact, according to our sources, the price of the Fujifilm GFX100II will be of $7,499.

I think that’s a good price for this camera.

And if I look at the recent GFX100 II price survey we did, we can say that this price surprises 90%, because:

  • 47% of you thought the camera would cost more
  • 10% guessed the right price
  • 43% expected it to be more affordable

I am definitely in the camp of those people, who thought it would cost a bit more than $7,500.

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Digital Camera Market Share 2022: Canon Dominates Ahead of Sony and Nikon, Fujifilm 4th

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Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2022 global market share (compared to 2021) *Techno System Research

  1. Canon 46.5% (+0.7%)
  2. Sony 26.1% (-0.9%)
  3. Nikon 11.7% (+0.4%)
  4. Fujifilm 5.8% (-0.1%)
  5. Panasonic 4.2% (-0.2%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

And I wonder where Fujifilm would rank, if they just would have been able to ship the X100V and pretty much any other camera that was basically never in stock even if just recently announced (see X-E4).

For mirrorless only, sadly no data had been published so far and not even in 2021, but this is the data we had for 2020

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

I hope they will offer again a separate ranking for mirrorless cameras.

via digicame-info via Nikkei

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