The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size “mini format film.” Released in 2021, it has been a global sensation since its launch thanks to its hybrid nature of analog and digital capabilities.  It comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through INSTAX prints. The camera body sports a premium and classical look and is characterized by analog-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. The dedicated app can be used to connect the camera to a smartphone to enjoy features such as printing images taken on the smartphone, and saving photos printed with the mini Evo as INSTAX-framed images in the smartphone for easy sharing on social media.

mini Evo’s user base will be further expanded with the addition of a new color “Brown”, which means users can choose between the colors while still enjoying the same functions, operability and premium and classical design featured in the original model.

The camera case “Brown” is released at the same time to complement the camera body’s new color variation.

Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.