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Fujifilm X/GFX Deals Continue Until July 21 (USA) and June 30 (EUROPE)

Fujiiflm X and GFX Deals

The Fujifilm X and GFX deals will continue until July 21.

USA DEALS

GF Lenses

XF Lenses

New in 2024

Best of 2023

5th Generation Goodness

X Cashback Deals in Europe – End June 30

GFX Cashback Deals in Europe – End June 30

Claim Your Money Back

Latest Firmware Introduces Autofocus Bug to Fujifilm X-T5, X-H2 and X-H2S – Annoying but Easily Fixable

Autofocus Bug

In the past few weeks videos showing the bad tracking AF of Fujifilm cameras surfaced all over the web. And sometimes they come with catchy and clickbaity headlines that might grab attention, but in my opinion do not accurately represent what is going on.

So let’s talk about it in FujiRumors style: boring dry and sober ;).

The reported issues are:

  • when you are in continuous autofocus (not single autofocus) and you have set the camera to face/eye detection, the camera will track the closest thing it finds within the face detection frame and not the eye
  • when you do AF tracking, you get a low hit rate

The headlines that followed were like “Fujifilm AF is a joke” and “this suck” and what not.

But I believe that’s a way too general statement and does not represent the truth. Here is why.

The AF Truth

I have tested it on my X-T5. And yes. The issues are there.

But from here to say “Fuji AF sucks” is just maybe not the most accurate way to describe the issue.

Because the thing is: the issues appeared after the last firmware updates!

So a better headline would be “latest firmware introduces autofocus bugs“.

And also: the issue does not affect all cameras. Probably only X-H2, X-H2S and X-T5.

I have tried to duplicate the issues my X-T5 has with the latest firmware also on my X-E3 and GFX100S, but the X-E3/GFX100S have not the issue at all, and also the Fujifilm X-S20 has not this problem.

So the true realistic headline should be:

latest firmware updates introduce autofocus bugs to a limited number of Fujifilm cameras“.

But who’d click something with a headline like that, right? ;)

Easy to Fix

All this means just one thing: if Fujifilm is aware of it (and they should be aware of it at least now that we talk about it on FujiRumors), then there should be an easy and quick firmware fix.

An emergency solution could be to offer the previous firmware for download, get the new one right, and once fixed, offer the new firmware for download again.

Thanks for Reporting, but

Don’t get me wrong: if there is an issue, it is great that people on YouTube report about it.

But maybe, in future, try to resist the temptation of clickbait and give a more sober and complete view on the issue.

Because these videos will stay online forever. And once Fujifilm addresses the issue, those older videos that don’t clarify the AF was working much better before and that the problem is limited to the latest firmware will remain online, misleading viewers into thinking that Fuji AF is always bad and there is nothing to do about it.

Also: please do not call out other guys and say they are paid shills if in their past reviews they said the tracking works just fine. They made those statements before the latest firmware update.

Final Word of Fujifilm AF Truth

Final word: besides the bug we have now I also want to say clearly that I believe that, when at its best (hence, not with broken firmware), the Fujifilm AF is not yet on par with the best in class (Sony and Canon).

So I am not saying all is perfect. Fujifilm has to keep working hard to go that little extra step and make its AF just as good if not better than what we get on Sony and Canon cameras.

But from here to say that Fujifilm lags behind 10+ year old cameras in terms of autofocus might be great for views, but it is not true. Bugs can happen, sadly. It happened this time apparently. And I hope Fujifilm is working on a fixing it as soon as possible.

But also in this case: every day the fix is not released, is a day too much. Hurry up Fujifilm!

FujiRumors Independence

And to the guys telling me I ignore such reports because I am paid by Fujifilm: well, here I am, reporting about it.

And not only I report about it, but also tested it on my own cameras and try to give you a more complete report about on which additional cameras might be affected and which ones not.

Look guys: in 12+ years of blogging about Fujifilm I have received zero money from Fujifilm, zero freebies, zero discounts, zero invitations to events, zero gear rented, zero nothing.

I am 100% free to say what I want and Fujifilm has no power over this blog.

And since I pay full price for my precious gear, I want it to work perfectly. And if there is a potential flaw, I have no problems to report about it, because I want Fujifilm to fix it and my expensive gear to work at its best possible performance.

I am not a Fujifilm employee. I am just like you, a guy shooting with Fujifilm cameras. And I want my X-T5 autofocus to work better than my GFX100S and X-E3, because that is what it is supposed to do.

Videos

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Fujifilm GFX100 II: “A 200,000 Dollar Hollywood Camera in a Mirrorless Body”

Ermia Ramez loves his Fujifilm GFX100II and has shared a very beautiful video in which he says the following

  • Only the Arri Alexa 65 has….

Actually forget about it. Just watch the video, shot on Fujifilm GFX100 II and enjoy it. This guy really put huge effort into it.

Most Bought Fujifilm Releated Accessories in 2024 so Far

Usually on Sundays I share a recap of the latest Fujifilm deals.

But I thought for this Sunday I do it a bit different.

Instead of looking at cameras and lenses made by Fujifilm, I look at the accessories that have so far sold best in 2024 at Amazon.

Maybe you will notice something when you go through the list ;).

  1. NEEWER NP-W235 2400mAh Replacement Battery
  2. Anker PowerCore+ 26800mAh PD (officially recommended by Fujifilm to charge their cameras)
  3. Fujifilm NP-W126S battery
  4. JJC 2 Pack Camera Screen Protector for Fujifilm cameras
  5. SanDisk 128GB Extreme PRO SDXC UHS-I
  6. Fujifilm X-T5: Pocket Guide
  7. Haoge LH-X54B Square Metal Lens Hood with 49mm Adapter Ring for Fujifilm X100VI
  8. Wasabi Power NP-W126, NP-W126S Battery (2-Pack) USB-C Dual Charger
  9. Screen Protector for Fujifilm X100VI X100V
  10. SanDisk 256GB Extreme PRO SDXC UHS-I
  11. Haoge LH-X54W Square Metal Lens Hood with 49mm Adapter Ring for Fujifilm X100VI
  12. Wasabi Power USB Battery (Ginger Series) for Fujifilm NP-W126, NP-W126
  13. Fujifilm AR-X100 Black Adapter Ring (Black)
  14. Fujifilm Battery Charger BC-W126S
  15. Mr.Shield Screen Protector compatible with Fujifilm X100VI
  16. Camera Shutter Button (2 Pack/Red) Upscale and Delicate Soft Shutter Release Button
  17. Camera Shutter Button, Copper Soft Shutter Release Button,X Type Camera Release Button X-Red
  18. Lensmate Thumb Grip for Fujifilm X100V – Black
  19. Lexar 128GB Professional UHS-II SD-Card
  20. Fujifilm Camera Lens Filter PRF-49 Protector Filter (49mm) – Black
  21. Haoge Lens Filter Adapter Ring for Fujifilm X100VI – Black
  22. SmallRig NP-W235 2400mAh Camera Replacement Battery
  23. Haoge Lens Filter Adapter Ring for Fujifilm X100VI – Silver
  24. NP-W235 Multi-Function Dual Slot Battery Charger for Fujifilm cameras with Battery Percentage Display and 2 SD Card Slot
  25. SmallRig Thumb Grip with Hot Shoe Cover for FUJIFILM X100VI
  26. Tiffen 49GG1 49mm Glimmer Glass 1 Filter
  27. Angelbird – AV PRO CFexpress B SE – 512 GB – CFexpress Type B Memory Card
  28. Custom Fujifilm X Camera Hot Shoe Cover
  29. Haoge THB-X2B Metal Hot Shoe Thumb Up Rest Hand Grip for Fujifilm x100vi
  30. Fujifilm AR-X100 Adapter Ring, Silver, 49mm

I guess you noticed that especially accessories for Fujifilm X100VI got a boost in sales: from additional batteries, screen protectors, UHS-I cards, third party lens hoods and adapter rings for X100VI and more.

Fujiiflm X and GFX Deals

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Fujifilm to Introduce C2PA Content Authenticity to X and GFX Cameras

I did not report about it in a dedicated article, because this was part of what was included in the Fujifilm GFX100S II press release. But given the emails I am getting I thought I dedicate it an own article.

So yes, Fujifilm is going to bring C2PA / CAI content authenticity to X and GFX cameras via firmware update to several cameras in future. C2PA / CAI is an initiative formed to address the widespread issue of digital content manipulation by establishing standards for certifying the source and authenticity of media.

Membership of C2PA*1 and CAI*2 and development of a system*3 to provide context and history for digital media

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A Glimpse Into the Fujifilm Future: X-Pro4, X-E5, Digital XPan, Future XF Lenses (and More) plus 2024 Rumor Check so Far

After the Rumor Storm (and Before the Next One)

So we had 2 X summits so far in 2024 and lots of gear has been announced.

This means we also had lots of rumors about every single one of these items.

But…

A lot more rumors dropped also about gear coming well beyond that.

So, time for the great mid-2024 rumor recap and to rank for you all rumors according to their reliability.

1 millimetre and 3 hours to perfection ;)

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Fujifilm X RAW Studio, Pixel Shift Combiner and Tether Plugin Pro for GFX Software Updates

Fujifilm has updated some of its software to support the new Fujifilm GFX100SII and the Fujifilm X-T50.

Software Updates

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Fujifilm Expands Officially Recommended Memory Card List with New UHS-II and CFexpress Type B Cards

With the release of the latest X/GFX gear, Fujifilm has updated also the list of memory cards certified for use on Fujifilm cameras.

I have compared the list Fujifilm made back in 2023 here with the one we see today and here are the new entries:

12 New UHS-II SD-Card Recommendations for X-T5, X-T50, X-S20…

  1. Lexar Professional SILVER PRO 64 GB
  2. Lexar Professional SILVER PRO 128 GB
  3. Lexar Professional SILVER PRO 256 GB
  4. Lexar Professional SILVER PRO 512 GB
  5. Lexar Professional SILVER PRO 1 TB
  6. Nextorage NX-F2PRO 256GB
  7. Nextorage NX-F2SE 512GB
  8. OWC Atlas Pro 1 TB
  9. Wise SD-S 128 GB
  10. Kioxia Exceria Pro 256 GB
  11. Homan 64 GB
  12. Homan 128 GB

You can check out the full list of recommended UHS-II SD-Cards for X-T5 in this JPEG file (valid also for X-T50 and X-S20)

23 New CFexpress Type B Card Recommendations for X-H2, X-H2S and GFX100II

  1. Lexar Silver 128 GB
  2. Lexar Silver 256 GB
  3. Lexar Silver 512 GB
  4. Exascend Vigor 256 GB
  5. Exascend Vigor 512 GB
  6. Exascend Vigor 1 TB
  7. OWC CFexpress4 Atlas Pro 256 GB
  8. OWC CFexpress4 Atlas Pro 512 GB
  9. OWC CFexpress4 Atlas Ultra 1 TB
  10. OWC CFexpress4 Atlas Ultra 2 TB
  11. ProGrade Digital CFexpress4 Cobalt 1.3 TB
  12. ProGrade Digital CFexpress4 GOLD 512 GB
  13. ProGrade Digital CFexpress4 GOLD 1 TB
  14. ProGrade Digital CFexpress4 GOLD 2 TB
  15. SanDisk Professional PRO-CINEMA 320 GB
  16. SanDisk Professional PRO-CINEMA 640 GB
  17. Nextorage NXB2SE 128 GB
  18. Nextorage NXB2SE 256 GB
  19. Nextorage NX-B2PRO 165 GB
  20. Nextorage NX-B2PRO 330 GB
  21. Nextorage NX-B2PRO 660 GB
  22. Nextorage NX-B2PRO 1330 GB
  23. Homan 256 GB

Keep in mind that out of all the CFexpress Type B cards listed by Fujifilm, only the ones we highlight below will give you access to the best performance without any limitations (longest bursts, access to all video codec, etc).

Overall Best CFexpress Type B Cards according to Fujifilm (no performance limitations) – Updated List

You can check out the full list of recommended CFexpress TypeB-Cards in this JPEG file.

10 New UHS-II SD-Card Recommendations for X-H2, X-H2S, GFX100SII and GFX100II

You can check out the full list of recommended UHS-II SD-Cards in this JPEG file.

Fujifilm Aims to Become Nr.2 in Terms of Worldwide Camera Sales (Currently 3rd) – REPORT

Andrea Cimini (yes, the guy who explained the advantage of APS-C over FF for low light event photography) was at the Italian launch event for the Fujifilm X-T50, XF16-50mmF2.8-4.8, GFX100SII and GF500mmF5.6 (video below).

The video is Italian and he runs over the latest gear with his usual captivating way.

But there is one sentence said by Andrea that I’d like to highlight today.

During the presentation Fujifilm said that right now they are the 3rd brand in terms of worldwide sales but they want to dethrone the current second best selling brand.

I am not sure how Fujifilm is currently the 3rd best selling brand.

I mean, they might still be the 3rd best selling brand in terms of mirrorless camera sales (but we got no update on this since 2020), but if we include DSLR the last data we have says Fujifilm is 4th.

So as Andrea in the video also suggest, Fujifilm might include their Instax division in this ranking, which I guess technically is still Fujifilm imaging division, but it would be like BMW saying they want to overtake VW car sales, but include their motorbike sales in the equation: you can do it, they are all motorised vehicles, but it’s not really fair.

Anyway, dear Fujifilm, I’d have an idea on how you would become Nr.1 overnight with only your mirrorless gear: how about you ship all gear people can’t currently find in stock?

And I speak not only about the Fujifilm X100VI, but at your own online store in Japan you have marked all your X/GFX cameras as out of stock. The shortages are chronic. There are periodical and prolonged order stops in certain parts of the world. Some of the shortages we had in Asia are now spreading also to the West (see X-T5 bodies at BHphoto).

Anyway, of course the above was a meeting with the Italian press and the marketing tends to fly high during these events. And I am certainly happy to see Fujifilm aiming to grow and take over market positions. But I wonder how this can happen if even gear launched 2+ years ago is mostly out of stock for years.

Oh well, I certainly wish Fujifilm all the best. But I’d be happy also with the 4th spot as long as we get our gear in a reasonable time.