Press Release

Notice of domestic price revisions for some photographic film and INSTAX “Cheki” products and the resumption of orders for “color negative film 135 size” and “reversal film 135 size and 120 size”

Google translated
[ADMIN NOTE: The press release is for the Japanese market, and since it says “domestic”, we can assume that (for now) the price increase affects only the Japanese market. We want to make this clear for our readers here in the article as well as in the headline in order not to mislead you]

Dear Customer,

Thank you for your continued patronage of Fujifilm products.

FUJIFILM Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Koji Matsumoto) is working to improve production efficiency for photographic film and INSTAX “instax” products amid soaring component and raw material prices, transportation costs, etc. We have tried to absorb the cost by reducing costs and other measures, but it is difficult to absorb it through corporate efforts alone, so we will revise the price as follows.

We ask for your kind understanding and apologies for the inconvenience.

We appreciate your continued patronage of Fujifilm products.

Price revision date, target product and revision (price increase) rate

*1 This is the rate of revision (price increase) to our shipping price.

In addition, orders for “color negative film 135 size” and “reversal film 135 size and 120 size”, which had been temporarily suspended in Japan, will be resumed from June 12th. We sincerely apologize for the inconvenience caused.

Admin Note: Film that was previously affected by the shortage

• Fujifilm GFX100S – save $500: BHphoto / AmazonUS / Adorama / Moment

Fujifilm has finally released the Fujifilm GFX100S firmware fix they promised us a couple of days ago.

The curious thing about this bug: people were forced to use a workaround for a while, and I know that some fellow GFX100S shooters, who applied the workaround, now actually stick with it as they find it more convenient that keeping the button pressed to change exposure compensation.

So, not all the bad comes to hurt, at least not for those, who now stick with the workaround solution.

• JOIN NOW the Nr.1 GFX community: Fujifilm GFX user Group

Down below you find all the firmware details and download links.

• Fujifilm GFX100S – save $500: BHphoto / AmazonUS / Adorama / Moment
• GFX 50S II body – $800 off: BHphoto / AmazonUS / Adorama / Moment
• HUGE SAVINGS on Lost of Great G Mount Lens deals

Firmware Details

Fringer has released firmware updates for the following smart adapters

• Fringer NF-GFX
• Fringer NF-FX II

Down below all the details.

This comes in addtion to the firmware launched for the EF-FX Pro II a few days ago as we reported here.

Fringer adapters can be ordered at B&H Photo, AmazonUS and Adorama.

• Fringer Nkon F to Fuji GFX Smart AF Adapter: BHphoto / AmazonUS / Adorama
• Fringer Nikon F to Fuji X Smart AF Adapter: BHphoto / AmazonUS / Adorama
• Fringer EF-GFX Pro Smart AF Adapter: AmazonUS / BHphoto / Adorama / Fringer
• Fringer EF-FX II Smart AF Adapter: AmazonUS / BHphoto / Adorama
• Fringer EF-FX Pro II Smart AF Adapter: AmazonUS / BHphoto / Adorama

List of Smart Adapters

• Fotodiox (Canon EF-Fuji X – with built-in ND-filter)
• Techart (Canon EF-GFX)
• Steelsring (Canon EF-Fuji X, Canon EF-GFX, Nikon F-GFX, Nikon F-Fuji X, Nikon F-Fuji GFX)
• Fringer (Contax 645-GFX, Canon EF-Fuji X, Canon EF-FX II, Canon EF-FX Pro II)
• Kipon (Canon EF-GFX, Baveyes EF-FX AF 0.7x, Canon EF-Fuji X, Contax 645-GFX)
• Viltrox (EF-FX2 0.71x Canon EF to Fuji X)
• Metabones (Speed Booster ULTRA 0.71x, EF-X Mount Smart Adapter, CINE Speed Booster ULTRA, CINE Smart Adapter)

Firmware Details & Dowload Links

Tweaking Film Simulations

Today we talk Velvia, one of the most used and appreciated film simulations out there.

But keep in mind: the Velvia we have today, is not the Velvia we had when Fujifilm started its X series journey.

Especially the red tones did tend to get super-saturated, which why when I originally used Velvia on the first generation Fujifilm X series cameras, whenever I had red colors in the frame, I actually decreased the color saturation in-camera.

But that one got fixed with the arrival of the Fujifilm X-Pro2.

Fujifilm did try to get Velvia to work also on X-Pro1 and X-T1, but the processor could not handle the too complex algorithm.

If you want to read the full “Velvia-development” story, check out this article here.

And not only Velvia: pretty much all film simulations get tweaked overtime, when the new processors allow for even more sophisticated color tuning.

The Power of Velvia

And now let’s look at the awesome results one can achieve with Velvia, but not only for landscape photography.

And we’ll do that by sharing the latest video Fuji Guy Francis did, where he brings you into the wonderful Canadian countryside and uses Velvia only to take his images, and also, we will share a stunning series of images that fellow Fujifilm X Simulation group member Antonio has shared at our massive (78,000 members) group here.

1) Fuji Guy Francis

Fuji Guy Francis dedicated this months Film Simulation to Velvia, and it’s a very nice one as he will bring you out in the stunning Canadian countryside to capture its beauty in Velvia.

And I think he is making the best use of Velvia: when a grey day is robbing nature of its wonderful colors and Velvia restores some of that beauty.

2) Antonio

Once a year, the Mexican town of Tultepec becomes the hell on earth and home to the lords of fire and pyrotechnics.

Antonio was present with his Fujifilm X-T3 and XF18-55mm and captured the event.

Here on FujiRumors I will only share three images, but you can check out the full set of images at this film simulation Facebook post and also read an article about it at magazine.exposuresop here.

3) Bonus

You might remember the “World of Film Simulation” series of articles that Fujifilm made back in 2015.

We will share the full Velvia episode again down below. Check it out if you are interested in the Velvia development story.

The World of Film Simulation – Velvia