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Fujifilm Launches Dedicated Fujifilm Film Simulation Website

Fujifilm has launched its dedicated Fujifilm Film Simulation page.

You can see how Fujifilm devides film simulations in two main categories: the “all-rounder types”  and the “individialist types“.

By clicking on each film simulation you get a description about each film simulation.

They also explain how “Grain Effect“, “Color Chrome Effect” and “Color Chrome FX Blue” affect your images.

Just out of curiosity, I wonder which is your favorite “allrounder” and which one your “individualistic” film simulation. Feel free to vote the survey below.

You can check out the dedicated Film Simulation page here.

Pre-Orders

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My favorite all-rounder Film Simulation is...

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_ _ _

My favorite individualistic stye film simulation is...

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Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

  • two cameras and two lenses to be unveiled today
  • demand for X100VI demand far exceeded expectations
  • Fujifilm is now increasing production capacity for X100VI and commited to ship all ordered units
  • X-T50 introduced
  • new rounded shape
  • slightly larger than X-T30, but feels smaller in hands
  • better ergonomic feel overall
  • enhanced holding experience
  • film simulation dial
  • 40MP
  • X-Processor 5
  • AF performance of X-T5
  • IBIS newly arranged and developed to have 7 stops IBIS in compact body
  • XF16-50mmF2.8-4.8 introduced
  • 240g – lightest XF zoom
  • internal zoom
  • weather resitant
  • standard zoom for all situations
  • 11 elements in 9 groups with 3 spherical and 3 ed lenses
  • close up performance is very important (0.3x magnifcations, 24cm close focus from sensor)
  • Fujinon GF500mm f/5.6 R LM OIS WR
  • GFX100 II is flagship model launched in 2023
  • GF500 for wildlife
  • longest GF lens (396 FF equiv.)
  • weight: 1375 gram
  • no image quality compromise
  • 21 elements, 2 super ED and 5 ED lenses
  • 6 stops OIS
  • autofocus with linear motor
  • Fujifilm GFX100S II introduced
  • GFX series is not only for professionals, but also enthusiasts
  • newly developed 102MP sensor (not the one of GFX100II and also not the one of GFX100S)
  • X Processor 5
  • highest IQ among GFX series
  • improved pixel structure allows base ISO 80
  • wider dynamic range and lower noice
  • subject detection
  • autofocus algorithm improved
  • 8 stops IBIS
  • 883 grams (lightest 102 MP GFX camera)
  • Outro
  • X-T50 $1,399
  • X-T50 with 16-50 $1,799
  • XF16-50 $699
  • GF500mm $3499
  • GFX100S II $4,999
  • New Film Simulation Special content website launched
  • collaboration with World Press Photo foundations

Get Yours

Event Slides

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Introducing FUJIFILM X-T50

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-T50”

– Compact and lightweight body with approx. 40.2 megapixel sensor and the latest image processing engine
– Newly equipped with Film Simulation dial to enjoy a wide variety of color tones

 

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Fujifilm X-T50 Full Specs and Images Leaked

We can share the full press text, specs and images of the Fujifilm X-T50 (THANKS).

It will be officially announced at 1AM New York time along with:

Fujifilm X-T50 Press Text PDF here

** CLICK HERE to Read the Rest of the Article **

VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

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Fujifilm Asked, You Decided: These are the Fujinon XF Lenses You Want Next!

Your Most Wanted Lenses

A few months ago Fujifilm asked 200 journalists which lenses they’d like to see next for the X mount system.

Fujifilm proposed them 10 lenses that you can see here.

Well, we thought 200 votes are not enough, so we asked the FujiRumors community to vote on the Fujifilm suggested X mount lenses, and you guys dropped over 8K votes so far.

Now it is time time see the results and share some addition thoughts.

So, as far as most wanted lenses goes, this is the result:

  1. 38% – XF 23mm Pancake
  2. 13% – Super-Telephoto Prime lens XF 400mm or longer
  3. 13% – Compact Wide Zoom Lens at F2.8
  4. 10% – Super Zoom Lens XF 16-200mm
  5. 8% – XF 120mmF2
  6. 7% – Super Wide-angle Fast Lens for Astro Photography
  7. 6% – Tele-Photo Zoom Lens at F4
  8. 2% – Affordable Thin Standard Zoom Lens – XC Lineup
  9. 2% – Affordable Wide Zoom Lens – XC Lineup
  10. 1% – Fish-Eye Lens

Some thoughts…

The Winners

Already back in our mega-survey of 2022, the Fujinon XF23mmF2 pancake lens grabbed the first spot. So at this point this is a no brainer for Fujifilm. Just go and make it. FujiRumors even already shared a fan made rendering here.

Also very much wanted: a compact wide f/2.8 zoom lens. And actually this was kind of the top lens too in our survey. In fact, there were a couple of wide zoom lenses you suggested, and if we were to sum them up into a Fujinon XF 14-30mm f/2.0, then that would be the true most wanted lens by the FujiRumors community. But yes, our wish was mostly f/2, but we’d be fine with f/2.8 too.

Another hot lens would be the XF16-200mmm. Now it depends on the aperture range, but overall I think I’d be already happy with a XF 16-135mm f/4 for my needs. But if they can make it compact enough, then I’d take the 200mm too.

The Losers

I once saw Chris of PetaPixel TV expressing his wish for more affordable and compact XC lenses in one of his videos.

However, it looks like the vast majority of Fujifilm users couldn’t care less about more XC lenses.

As far as fisheye lenses goes, also here, no real wish for some. And I know who wants one, already owns one of the lovely third party MF versions out there and you don’t really need autofocus on a fisheye lens anyway.

Fixed Lens Fujifilm GFX in 2025: A Brilliant Move or a Missed Chance for a GFX100R? – VOTE

So, we just reported that Fujifilm will launch a fixed lens Fujifilm GFX camera in 2025.

And while many might hugely rejoice at this news, others remained a bit sceptical, as you can see for example in the comments here.

Why?

Because we recently reported that Fujifilm is currently spending ZERO money and time into the development of the Fujifilm GFX100R. Which means that even if they’d start today to develop the GFX100R, we would probably not get it before 2027, since Fujifilm explained in the past they need about 2/3 years to develop a camera.

So what some now wonder is: wouldn’t it have been better to develop the GFX100R with interchangeable lenses rather than a fixed lens GFX camera?

Personally I still have to make up my mind about this one.

I mean, if I look at the X series, I simply could not imagine it without the X100 line. And why not, a fixed lens GFX version could also become an iconic and much loved line in the GFX system.

And always looking at the X series line, the X-E line sells much worse than the X100 line. If that would apply also to the GFX series, a fixed lens GFX camera would outsell the GFX100R.

So for now, from a mere business point of view, I believe Fujifilm does well to come out with a fixed lens GFX camera as soon as possible.

But at the same time, as an X-E lover (rangefinder with interchangeable lenses), I’d also love to see the GFX100R.

So my final vote?

I vote fixed lens GFX, just because I think from a business point of view it is the better choice for Fujifilm. But I hope this does not come at the expense of the GFX100R being delayed for too long or even worst, the GFX-R line being canceled.

What Should Have Priority in Your Option: a fixed lens GFX or a GFX100R

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Fujifilm X-T50: The Hated Film Simulation Dial Gains it First Believer (SonyAlphaRumors) and I also Prefer it Over the Drive Dial

When we shared the image of the new film simulation dial of the Fujifilm X-T50, it triggered a massive reaction that lead to almost 300 comments and quite frankly I was surprised by the negativity in those comments.

To sum them up: the dial is useless. One can press a button to access all film simulations anyway. It would have been better to keep the drive dial there.

But there is a flaw in this thought.

Because the exact opposite is also true: why do you need a Drive dial?

I mean, I don’t have a Drive dial on my Fujifilm X-E3, but all I need to do is to press a button and I can access all options very quickly.

And for that matter, why do you need an ISO dial? Or a shutter dial? Also there I can press a button, and access all options quickly too and then scroll through them with the command dial.

ISO dial, Drive dial, Shutter dial, Film Simulation dial: one could argue there are all useless, since you can access all options with a simple press of a button anyway.

If a dial makes sense or not solely depends on how you shoot and what kind of experience you are looking for.

I for example change much more often the film simulation than the Drive dial settings. So, for me personally, I prefer to have the Film Simulation dial rather than the Drive dial.

And for all those, who play around with Film Simulations much more than with the Drive options, a dedicated FS dial might make more sense than a dedicated Drive dial.

So, Fujifilm decided that Film Simulations are more important for potential X-T50 customers than the Bracketing options on the Drive mode, hence they decided to offer a dedicated dial for it. Just turn it, and you’ll instantly see the film simulation applied on the screen of your camera right on the field. And, as we have been told, the dial also works in video mode.

Last but not least: lots of FujiRumors readers might be sceptical right now, but there is one guy who seems very convinced that this is a brilliant move: it’s Andrea from SonyAlphaRumors, who even made a video about it and explains why he thinks this is a great move by Fujifilm in this article here.

SonyAlphaRumors acknowledges that Film Simulations are a big deal and in several videos vehemently asked for Film Simulations also on Sony cameras!

Maybe he got convinced by the Film Simulation glory after he saw an image I took with my GFX and he texted me asking how I managed to get those colors. And I told him I did not edit anything… just set the camera on Astia and that’s it. You can read there story here.

So, the Sony guy sees lots of sense in this dial. Honestly, I also prefer it over the Drive dial. Although my top choice would have been an ISO dial. But between Drive and Film Simulation, I pick the Film Simulation dial with joy.

This is the New Fujifilm X-T50 Film Simulation Dial – VOTE: Better Drive or Film Simulation Dial?

We just reported about the Fujifilm X-T50 featuring a brand new film simulation dial.

Well, now other sources (THANKS) have now passed us the first image of the dial.

We can see:

  • 8 fixed spots for: Acros, Nostalgic Negative, Classic Neg., Reala Ace, Classic Chrome, Astia, Velvia, Provia (STD).
  • 3 variable spots: FS1, FS2, FS3 – assign your preferred film simulation on those dials
  • C position: disable the dial and the camera will activate whatever film simulation is set in your custom settings

Of course, it’s the drive dial of the Fujifilm X-T30II that is gone in favour or the the new film simulation dial. Let us know in the comments if you’d have preferred the drive dial or you prefer the new film simulation dial.

Coming May 16

For the X-T50 I prefer...

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SURPRISE: Fujifilm X-T50 Coming with an All New Dial

The image of the Fujifilm X-T50 has leaked already and it shows it retains all the nice dials we loved from the X-T30.

However, what the images do not show, is that one of those dials is a completely new one.

In fact, thanks to a couple of sources (including new/anonymous ones – THANKS!!!) we can tell you that there will be a dedicated film simulation dial on the Fujifilm X-T50.

Now, like all the latest Fujifilm models, also the Fujifilm X-T50 will offer a total of 20 film simulations.

But not all 20 film simulations will be on that dial.

In fact, the new film simulation dial will have 12 positions:

  • 8 fixed film simulations
  • 3 positions can be assigned to whatever film simulation you want
  • 1 “C” position to basically disable the dial, and the camera will activate whatever film simulation is set in your custom settings

Now, the source who explained it in detail to me contacted me via rumor box. So I have no way to contact it and ask questions. So I will do it here.

The question is: can you put your own recipe on the three positions that are free on the dial, or can you just assign a standard Fujifilm film simulation to it?

An additional message to the source: Thanks a lot. I have read also the second part of the rumor and I find it very interesting and I am currently looking into it. Thanks so much for putting me on the right track.

And to all sources: you can now contact me 100% anonymously also via Signal. This way we can also chat and at the same time keep identities anonymous.

Coming May 16