Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

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Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

The Latest and Greatest

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A Massive Fujifilm GFX Review Roundup to Celebrate Massive GFX Deals

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There are currently massive deals running on Fujifilm GFX gear. So I thought let’s share a dedicated GFX roundup, just in case you are interested in the system and want to see what others think about it.

Lots of reviews will also cover the Fujinon GF20-35mmF4 lens, which is not included in the rebates, but is a true gem and I am afraid will pretty much reduce sales for the Fujinon GF 23mm f/4 to a minimum, as it is more flexible and smaller, while still being optically fantastic.

Also, I warmly recommend you to join our Fujifilm GFX group, which is full of talented and passionate GFX shooters sharing their work and thoughts there.

Deals

The Roundup

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Fujifilm Wins Multiple Awards at 2023 NAB Show

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This is news-worthy, because it’s actually one of the few awards that Fujifilm did not pay for to win ;).

Fujifilm Wins Multiple Awards at 2023 NAB Show

FUJIFILM Products Take Top Honors in a Variety of Award Categories

VALHALLA, N.Y. – FUJIFILM North America Corporation’s Electronic Imaging and Optical Devices Divisions earned top honors in a variety of award categories as part of their presence at the 2023 National Association of Broadcasters Show (NAB Show), which occurred April 16 – 19, 2023 in Las Vegas. This official awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at the NAB Show.

The NAB Show Product of the Year Awards are divided into three categories – Create, Connect, and Capitalize. Winners were selected by a panel of industry experts and announced in a live awards ceremony at NAB Show on April 18. To be eligible for an award, nominated products had to come from companies exhibiting at the 2023 NAB Show and be available for delivery within the 2023 calendar year.

Fujifilm was named a winner in the following areas of the awards’ “Create” category:

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23 Fujifilm Products Win the Internationally Prestigious “iF Design Award”

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23 Products Win the Internationally Prestigious “iF Design Award”

TOKYO, April 27, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 23 of its products*1 have been awarded the “iF Design Award 2023”, sponsored by the iF International Forum Design based in Hannover, Germany. The products from a wide range of business fields including mirrorless digital cameras, cosmetics and medical devices were recognized not only for their beautiful appearance but also for their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “International Design Excellence Awards (IDEA)” in the United States. This year, there were about 11,000 entries from 56 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

*1 Including technologies.

“iF Design Award 2023” winners (23 products)

THIS ARTICLE WILL MENTION ONLY THE PHOTOGRAPHY RELATED WINNERS

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Fujifilm X-Pro3 Now Discontinued also at BHphoto and Adorama

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Back in December we reported how the first stores started to mark the Fujifilm X-Pro3 as discontinued.

Well, the inevitable disappearance of the Fujifilm X-Pro3 continues, as it is now marked as discontinued at BHphoto here and at Adorama here.

The situation does not look much better at Amazon either.

Some stores even totally removed the X-Pro3 from their website, such as Wexphotovideo here.

As I told you from a parking lot, I believe the Fujifilm X-Pro line will continue to be an experimental line for Fujifilm and I am looking forward to see what the Fujifilm X-Pro4 will look like. As soon as I have rumors about it (as well as the permission to share them) I will let you know.

X-Pro4 Dreams

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