Fujifilm Clears the Way for X-T30 III: X-T30 II Now Discontinued at BHphoto

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Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.

That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.

But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.

And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.

Thanks to the anonymous reader who informed me about it via rumor box :).

X-T** Line

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Kodak Takes on Instax and X half Fun Factor with New Charmera Keychain Camera

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Kodak has launched the Kodak Charmera Key Chain Digital Camera., a tiny keychain digital camera with retro looks.

While clearly more toy than tool, it taps into the same playful spirit that made Fujifilm’s Instax line a global hit and the Fujifilm X half a bestseller in some countries.

The question is whether this pocket-sized novelty can truly challenge Instax and X half as the go-to “fun camera.”

You can get it at BHphoto here and Amazon here.

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Fujifilm Hints at Filmmaking Push – Is an APS-C X Eterna 28 on the Horizon?

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Fujifilm GFX Eterna 55

When the Fujifilm GFX Eterna 55 film camera has been announced along with the film-centric Fujinon GF 32-90mmT3.5 PZ, many were skeptical about Fujifilm’s move.

And to be fair, I was too:

But over time my worries dissipated and I actually started to see the potential benefit of it, even for us hardcore stills shooters:

Now, my big question (and hope) has so far remained unanswered due to the lack of any sort of reviews on the GFX Eterna.

But there are other interesting tidbits we find out about it over time. And some of them have been shared by Fujifilm managers to PetaPixel. The manager says:

  • by announcing early, Fujifilm gathered more industry feedback, gauged reactions to the specs, and refined the camera’s features throughout development
  • the Eterna 55 challenged Fujifilm with its unique design and a completely reworked interface and menus
  • beyond features like open gate, ND filter, and a fan, the key change is a fully redesigned interface tailored to filmmaking, unlike X and GFX cameras
  • since 1934, film and color science have been in Fujifilm’s DNA, with lasting impact on cinema through lenses like Cabrio and Premista
  • the GFX Eterna 55 finally marks Fujifilm’s entry into filmmaking, backed by 90 years of innovation
  • Fujifilm aimed to make the camera attainable for smaller studios and individuals—professional-grade with premium features, yet priced within reach
  • “We see GFX Eterna 55 as the first digital camera dedicated to filmmaking. Our intention is to expand the product offerings available to current and emerging filmmakers“
  • The GFX Eterna 55 is Fujifilm’s first digital filmmaking camera, offering signature color and 10 film simulation 3D-LUTs, with more solutions to follow

Fujifilm GFX Eterna 28

I remember when we first discussed the Fujifilm GFX Eterna here on FujiRumors, many wondered why Fujifilm didn’t just use their excellent APS-C X-Trans sensor: faster readout, less rolling shutter, lower heat, and plenty of other advantages for filmmakers.

Perhaps the comment from a Fujifilm manager about “expanding” their offerings for filmmakers hints at exactly that—a potential APS-C film camera, possibly named Fujifilm X Eterna 28.

Why 28?

The “55” in GFX Eterna 55 refers to the diagonal of the medium format GFX sensor. By the same logic, an APS-C filmmaking camera could be named X Eterna 28, reflecting its 28 mm sensor diagonal.

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Viltrox Spark Z3 Flash in Cyber Mech Design Announced

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Viltrox not only makes great lenses for Fujifilm X mount, but they also make all sorts of accessories.

Probably most known are the various affordable Viltrox Fujifilm batteries.

Well, today Viltrox launched the Spark Z3 TTL flash.

This is not their first flash, as for example they also offer the Viltrox Z1 vintage flash.

  • Stylish Cyber Mech Design.
  • TTL & Manual mode — from beginner level to pro control.
  • 26Ws Output with 7-level precision adjustment (1/64–1/1).
  • 1s Recycle at Full Power.
  • 650 Flashes per Charge with fast charging(70 min).
  • Ultra-Compact 144g, pocket-sized, travel-ready design.
  • Wireless Multi-Light Sync.

Viltrox Spark Z3
BHphoto / Amazon USA / Amazon UK / Amazon DE / Amazon IT / Amazon FR / Adorama / Viltrox Shop

Viltrox Z1 Vintage Flash
Amazon / BHphoto / Adorama

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