Top Fujifilm Manager Toshihisa Iida: “We will NEVER go Full Frame”

Fujifilm Manager Interview

DPReivew just published the interview they had with top Fujifilm manager Toshihisa Iida at photokina 2018, which includes the clearest statement I have ever heard so far if Fujifilm will go full frame or not. It’s a clear “No, never!”

He also opens to the possiblity of an interchangeable lens Instax camera and maybe even cine lenses for the GFX system.

Here some excerpts of the interview.

Q: Will Fujifilm ever enter the full-frame market?
A: No, never. Because we don’t have that legacy – luckily or unluckily. We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We’re happy to stay with two completely independent systems.

Q: Do you see many of your users upgrading from X to GFX?
A: Not quite yet. Because they’re totally different systems. […] I hope that in near future more X Series customers will step up to GFX.

Q: GFX 50R and GFX 100S
A: All GFX 50R controls must be reachable with one hand, that was our concept for usability. We wanted the camera to be more suited to street, reportage and portrait photography. The forthcoming 100MP camera is more SLR style, with a detachable viewfinder, more similar to the 50S, but with an integrated battery grip for greater battery capacity. The sensor and the image stabilization system need more power. The biggest challenge was image stabilization.

Q: Will the viewfinder experience of the 100MP camera be better to the current GFX 50S and 50R?
A: It should be a lot better, yes, because the readout speed of the new sensor is a lot quicker. The sensor and the processor itself are both upgraded. The processor is much more powerful.

Q: Video features on Fujifilm cameras?
A: The forthcoming 100MP camera will be the first 4K/30p GFX camera. […] With the X Series we have a plan, for example to extend recording time, and make the menus more usable for still and video shooting.

Q: 100MP and 4K/30p represent a huge amount of data – is SD media still appropriate?
A: I think that SD media and HDMI output are enough for now

Q: Do you welcome third-party lens manufacturers that want to create lenses for XF and GF?
A: They’re not open standards as yet, but of course our customers want choice. We’re always considering what would benefit our customers, and more lenses are generally beneficial for customers.

Q: Should we expect to see more smaller, compact lenses for GF mount, like the forthcoming 50mm pancake?
A: Yes, in the future we’d like to expand our lineup of compact lenses for GF.

Q: In the past we’ve spoken about software corrections for some lenses. Do you see a future where your high-quality lenses could be made smaller using software?
A: We always prioritize optical quality first, minimizing software correction. That’s our policy at the moment, and I don’t think it will change. That’s why the APS-C format is important to us. We make the lenses as small as possible, without [a lot of] software correction.

Q: What are the challenges of designing fast focusing large-aperture lenses?
A: A brighter lens means that each element is heavier. So we need to build in more powerful focus actuators, but there’s limited space. So it’s always a tradeoff of lens brightness, focus speed, and how heavy the lens is.

Read the whole interview at dpreview here.

Fujifilm X Camera Replacement Timeline from 2011 to 2018 and What This Could Mean for X-H2, X-T4, X-T30, X-Pro3, X-E4, X200

Fujifilm Timeline

Today I decided to take a look at the refresh rate of the top/mid range Fujifilm cameras and tried to make a guess (NOT A RUMOR) about when the Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-E4, Fujifilm X-T4, Fujifilm X-T30 and Fujifilm X200 (or X100V) can be expected.

Overall we can see how the Fujifilm X-E and X-Pro line are gravitating towards a 4 years refresh time, whereas X-T and X100 line are close to a 2 years refresh time.

WARNING

  • This is not based on rumors, and it’s not said that Fujifilm will always keep the same product refresh rate. Everything can change anytime.
  • Don’t miss the upcoming rumors and join us on Facebook, RSS-feed, Instagram, Youtube and Twitter

NOT INCLUDED:

  1. All 2/3 sensor cameras are not included, since the won’t ever get any successor (not even 1 inch sensor cameras, no matter what old patents say)
  2. X70/XF10: XF10 is not the X70 successor. It’s unclear if there will be a Fujifilm X80 at some point
  3. X-A line has a high refresh rate, but the FR community is for the most part not interested in this camera line
  4. GFX 50S, GFX 100S, GFX 50R: According to our rumors, the GFX 100 comes 2 years and 3 months after the GFX 50S. It’s unclear if the Fuji GFX 50R will also get a 2 year refresh rate or a 4 year refresh rate like its rangefinder brothers the X-Pro and X-E

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Fujifilm X-T Line

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Fujifilm Wins “Good Design Award 2018” with 29 Products in Recognition of their Design and Performance

Good Design Award

Fujifilm won 29 awards at the Good Design Awards 2018.

Now, I don’t know how the Good Design Award works, but if it’s like EISA and TIPA, then don’t take it too seriously. We have documented here, how EISA and TIPA work. Check the article out, if you want to know get clarity about the (not so transparent) award business.

With that said, Good Design gave an award to 29 Fuji products. Here are the cameras and lenses:

You can check out the full list in the press release below or here at good-design.

Press Release

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SIDE BY SIDE: Fujinon XF33mm F1.0 vs Fujinon XF16-80mm F4 vs Fujinon XF16mmF2.8

Fujinon Roadmap Lenses

For the second time today (first time here), I had to find a way through the security check and get into the Photokina halls. Stealthy like a ninja, I made it again.

This time I was armed with my wonderful Fujifilm X-E3 and I snapped some pictures of the upcoming Fujinon lenses.

I apologize for the quality, since I tried to make my way through a couple of Fujifilm managers and an angry lady, who told me “can I help you” in a tone that clearly ment “p*** off from here“.

So time was limited, the conditions difficult, I could not touch the lenses, but I made it… somehow.

And when nobody was watching, I quickly grabbed a Fujifilm GFX 50R and made a super quick hands on video.

Back to the lenses:

  • XF33mmF1.0: Yes, it’s rather big, especially compared to the Mitakon 35mm F0.95 (manual focus only). I guess Fujifilm wants to make this the ultimate lens in terms of image quality, and still offer a fast AF motor. Filter size 77
  • XF16mmF2.8: Very small. Fits perfect in the Fujicron lineup with the XF23mmF2, XF35mmF2 and XF50mmF2. Filter size 49
  • XF16-80mmF4: This lens, my friends, will fall into the hands of many fellow X-shooters for travels. Filter size 72

XF 33/1, 16-80/4, 16/2.8 images

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PhotoKina 2018: The Year DSLRs Died. What to Expect from Fujifilm and will FujiRumors be There?

images I took at photokina 2016… can you find Waldo

The Year of Mirrorless

This years’ photokina will probably the most exciting of the last 20 years.

We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.

Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.

Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.

On this years photokina we will see the following new mirrorless cameras from Fujifilm:

Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5
  • GF pancake lens is not confirmed
  • and of course the XF200mmF2 and XF8-16mmF2.8

Mock-ups:

  • Fujinon XF16-80mmF4
  • Fujinon XF16mmF2.8
  • Fujinon XF33mmF1.0 (not sure)

FujiRumors @ Photokina

I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.

I was at photokina in 2016, also just for one 1 day.

In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).

This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.

The biggest problem?

Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!

Let me know in the poll, where I should go ;)

FujiRumors Should...

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Overview of the FUJIFILM Exhibition at Photokina 2018

As you know, Fujifilm has launched a dedicated Fujifilm Photokina microsite, where you can check out all the events planed for photokina.

Now they also published an official press release with all the details.

Well, actually not really all the details, since they don’t tell you that they will display also the Fujifilm GFX 50R, which will be announced on September 25 at 07:30 AM New York time :).

Here is the press release:

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Sony Brings Global Shutter Technology to APS-C sensors

Global Shutter

*** BREAKING: First Specs and Accurate Price Indication of Fujifilm GFX 50R here on fujirumors.com ***

Sony has expanded its global shutter line-up (Pregius sensors) to APS-C, for both, monochrome and RGB sensors (see Sony here – Monochrome Pregius PDF / RGB Pregius PDF).

Previously it was available only for 1″ sensors or smaller.

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Join our User Groups: Fujifilm X-T, GFX, X-H, X-Pro, X-E and X100 line
New Facebook Pages: Fujifilm X-T, Fujifilm X-H and Fujifilm GFX

Here are all details:

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POLL: What Should Fujifilm Do Against Canon, Nikon, Sony, Panasonic and Olympus?

This is just a mock-up of the Fujifilm GFX 50R made by FujiRumors.com

Fujifilm in Times of Mirrorless Wars

With all the buzz around this new mirrorless war, and the tons of comments here on FujiRumors, I felt the need to launch one article to rule them all.

Hence, this will be the one article, where you can let your thoughts soar free, talk about the mirrorless war, vote polls, share thoughts and ideas.

Let it all out… we need that sometimes.

Let’s start:

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BREAKING: Fujifilm X-T3 Shipping Late September

Photo by insung yoon – original (X-T2) image here

Fujifilm X-T3 Shipping

The Fujifilm X-T3 will ship in late September.

Beyond the X-T3 Specs

So far the rumored Fuji X-T3 specs (full list below) looks very interesting.

But one thing are the specs on paper, another thing is how the camera performs in real life, and that’s what Fujifilm X Shooters care more than anything else.

We will discover everything about the Fujifilm X-T3 in our Live Blogging, which could come surprising, like the XF 8-16 and XF 200 announcement.

So don’t miss the Fuji XT3 live coverage by…

  • getting notified via news feed on Facebook, RSS-feed and Twitter
  • allowing Push Notifications on your desktop browser (click on the bell icon on the bottom right of your browser

All I can promise to you, is that FujiRumors will start live blogging 0,0001 seconds after the Fujifilm X-T3 announcement ;) .

↓ ↓ ↓ The Best Facebook Setting ↓ ↓ ↓

Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).

Then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification (Notifications) for every post we share.

After the busy rumor and announcement time (X-T3 and GFX 50R), you can set it back to default. But now I recommend you not to miss a single post here on FR ;) .

Rumored Fujifilm X-T3 Specs

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BREAKING: Fujifilm X-T3 Will Cost Less than Fujifilm X-T2 (less than $1,599) – TRUSTED SOURCE

Fujifilm X-T3 – The Affordable Flagship

Busy news days! Here a few of the articles published in the last 36 hours on FR:

  • Read here – R&D Investment for Fujifilm X-T3, GFX 50R and GFX 100S Stops Operating Income Grow
  • Read here – Nikon FF Mirrorless Vs. Fujifilm GFX 50S Size Comparison
  • Read here – Fujinon XF 33mmF1.0: Why We Should Buy it and How YOU Helped Fujifilm Japan
  • Read here – Cactus RQ250 TTL Wireless Monolight for Fujifilm
  • Read here – Shoten/Techart Canon EF to Fuji GFX AF Firmware Update Released
  • Read here – Fuji Guys Fujifilm XF10 Top Features
  • Read here – Lensbaby Sol 45 f/3.5 Tilt-Shift Lens for Fujifilm X Cameras

A powerful new sensor, a fast processor, 20fps bursts, packed with many new features, the best Fujifilm X series camera ever made… and yet, the Fujifilm X-T3 won’t be that pricy as one could imagine.

In fact, I have been told by a trusted source (thanks), that the Fujifilm X-T3 will cost less than the Fujifilm X-T2 at it’s current official price tag (without rebates), hence less than $1,599.

$1,499? $1,399? Or even less, maybe $1,299 like the X-T1 launch price? Now that thing starts to be affordable also for my savings account :).

But one thing is sure: competition is a good thing for us customers, since I doubt Fujifilm would have sold the Fujifilm X-T3 for a lower price than X-T2, if the Full Frame Sony A7III would not have hit the market with a $2,000 price tag.

And if the rumor of the X-T3 stacked sensor is true, then the Fujifilm X-T3 is basically a Sony A9 for about 1/3 of the price.

You better hold on tight guys, because a whirlwind of rumors is waiting for you here on FR. Don’t miss it and join us on Facebook, RSS-feed, Instagram and Twitter.

CHANGE YOUR Facebook Settings to Follow FR

DON’T MISS THE RUMORS

Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).

Done that? Good, then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification for every post we share (these show up as numbers over the Notifications in Facebook).

When the hot rumor season is over (pretty soon), then you can switch it back to default if you want ;) .

Rumored Fujifilm X-T3 Specs