Digital Camera Market Share 2021: Sony Grows Big (+4.9) Fujifilm a Bit (+0.3) and Losses for Canon (-2.1) and Nikon (-2.4)

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Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2021 global market share (compared to 2020) *Techno System Research

  1. Canon … 45.8% (-2.1%)
  2. Sony … 27.0% (+4.9%)
  3. Nikon … 11.3% (-2.4%)
  4. Fujifilm … 5.9% (+0.3%)
  5. Panasonic … 4.4% (±0.0%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

For mirrorless only, this is the data we had for 2020:

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Once Techno System Research publishes the data for mirrorless cameras only, I will let you know.

via mirrorlessrumors via Nikkei.

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