Irix Cine Lenses for Fujifilm X Mount Announced

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Irix has added the Fujifilm X mount to its Cine Lens lineup.

They all should be available for purchase shortly at BHphoto here, Amazon here and Adorama here.

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Expodo: Meet the Exposure Donut and How it Could Work on Fujifilm Cameras

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Full disclosure: Tim did not pay FujiRumors to publish this. He started to work on this concept using a Fujifilm X-T1 camera (you see the first prototype here). Feel free to give Tim your feedback in the comments.

There is no way around it: if you want to bring your photography to the next level, then at some point you have to leave the world of “full auto”.

But leaving the “auto” world to go partially or full manual can be intimidating and confusing, and that was the case also for Tim Helweg-Larsen.

When Tim’s son was born, he wanted to really understand his camera and get the most out of it.

In this process, Tim wanted to create a more intuitive way to control the camera.

What he ultimately came up with is Expodo, a new user interface with an exposure donut that is visible on the LCD and EVF of the camera itself.

Expodo takes the essential elements of any exposure (light, time, aperture, sensitivity) and visualizes them in form of an exposure donut, where the length of each coloured arc is proportionate to each of these values.

The exposure donut shows that these four elements all contribute the brightness of your image.

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DxO PureRAW 3 and PhotoLab 6.4 Released with DeepPRIME XD Fujifilm X-Trans Support

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DxO has released DxO PureRAW 3 as well as DxO PhotoLab 6.4

They both come with welcome improvements and finally also with DxO DeepPRIME XD (eXtreme Detail) support for Fujifilm X-Trans cameras.

Until today, DeepPRIME XD did not process RAW files from cameras with an X-Trans sensor. However, with DxO PureRAW 3, Fujifilm X Series photographers will be delighted to learn that their cameras are supported, a development reflected in DxO PhotoLab 6.4, also released today. As a result, X-Trans images can undergo incredible noise reduction, remarkable detail enhancement, and the restoration of accurate colors, especially when shooting at high ISO levels.

DeepPRIME XD is a more intensive and effective algorithm that delivers more detail and contrast than (the already much praised) DeepPRIME in either high or low ISO images.

DxO PureRAW 3 Pricing:

Check out the dedicated pages for all the details:

Press Release

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Fujifilm: The Current State and the Future Challenges

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Comeback of an Old Friend

For us long time Fujifilm lovers, Fujifilm manager Toshihisa Iida (the manager who said Fujifilm will NEVER go Full Frame) was arguably the most representative face of the Fujiflm X/GFX series of the last 10 years.

Sadly for us (but congratulations to him), Toshi left the electronic imaging division once he got promoted to President and Managing Director at Fujifilm Europe back in 2020.

I must admit I was a bit worried when the Toshi left, as I felt that the Fujifilm X/GFX series was in safe hands as long as he was in charge.

He did run the business with huge dedication, passion and vision, as can also be seen in this in this brilliant documentary (MUST WATCH !!!), that gives an intimate look into his life and work as imaging director.

I honestly thought it would be hard to replace a manager like Toshihisa Iida.

But if I look at all the crazy stuff Fujifilm has released in 2022, all my worries dissipate.

Under the new management, Fujifilm has not only continued to work hard and believe in its imaging division, but they also gave us the most release intense year I can remember, with three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

The Future Seen Through Fujifilm Managers Statements

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