
Full disclosure: Tim did not pay FujiRumors to publish this. He started to work on this concept using a Fujifilm X-T1 camera (you see the first prototype here). Feel free to give Tim your feedback in the comments.
There is no way around it: if you want to bring your photography to the next level, then at some point you have to leave the world of “full auto”.
But leaving the “auto” world to go partially or full manual can be intimidating and confusing, and that was the case also for Tim Helweg-Larsen.
When Tim’s son was born, he wanted to really understand his camera and get the most out of it.
In this process, Tim wanted to create a more intuitive way to control the camera.
What he ultimately came up with is Expodo, a new user interface with an exposure donut that is visible on the LCD and EVF of the camera itself.
Expodo takes the essential elements of any exposure (light, time, aperture, sensitivity) and visualizes them in form of an exposure donut, where the length of each coloured arc is proportionate to each of these values.
The exposure donut shows that these four elements all contribute the brightness of your image.