I was WRONG about Fujifilm X100V Successor – RUMOR CORRECTION

The X100V Successor – I Was Wrong

Long I have thought how to give you this information.

I thought: maybe I should give you some behind the scenes. Explain. Give you some context. So you would understand why I wrote what I wrote a few months ago.

But at the end of the day it all does not matter.

What matters is that what I told you from a beautiful spot in the Dolomites a few months ago, is now no longer accurate, hence wrong.

All I need to do now is to:

  • offer you my apology (which I hope you’ll be gracious enough to accept)
  • share a rumor correction

My apology is offered to you. Now I owe you the rumor correction:

We confirm that the Fujifilm X100V successor will come in early 2024. That’s rocksolid and I will never correct or change that rumor.

But, unlike we told you here, it will not come with a new lens. And that’s not a bad thing at all, considering that that lens has just been updated with the X100V, so it’s definitely a modern lens.

That’s it. I’ve done it.

Oh…

one more thing.

In the recently “leaked” list of Fujifilm gear (that contains many errors), one of the specs listed was that the X100V successor would also have OIS (optical image stabilization). Since the X100V successor will have the same lens of the X100V, this means that it won’t have OIS.

There are still many more corrections to be done to that list. Here are the ones done so far.

Don’t forget to…

I FEEL LUCKY AND WILL CLICK THE LINKS BELOW TRUSTING I WILL FIND THE X100V IN STOCK

BREAKING: This is Fujifilm’s Next MILC Camera Coming Early 2024

The Fujifilm MILC Camera

We recently told you that Fujifilm will launch more cameras in the first months of 2024 than in the entire year of 2023.

Considering we got these two cameras in 2023, this means we will get “3 or more cameras” in just the first months of 2024.

And we recently also spotted a registration for a second unreleasd Fujifilm product, the FF230003.

We also asked you guys which cameras you think will come (you voted here), and judging by the results, I can say that you didn’t see that one coming.

In fact, according to our trusted sources, the next mirrorless interchangeable lens camera that Fujifilm will launch is the Fujifilm GFX100S II.

Now you know the true reasons why Fujifilm is selling the Fujifilm GFX100S at a massive discount.

Now, there was the speculation out there that Fujifilm had merged the GFX100 and GFX100S into one single camera line, the GFX100II.

But nope, that’s not the case. And it comes from multiple trusted sources, which means it is 100% accurate and I will shut down FujiRumors forever if it does not become true.

And to be sure there are no misunderstandings, here a few things that must be clear:

  • the GFX100SII is the next mirrorless interchangeable lens camera to come
  • yes, it could be also the next Fujifilm camera to come overall, but I have no idea if maybe the X100R will come before the GFX100SII

But my work is far from done.

We might know two cameras that come, but there will be three or more coming in the first months of 2024.

So if neither the X100V successor nor the GFX100SII is the camera you were waiting for, then don’t worry, because we will get even more soon.

Top 3 Cameras Fujifilm Should Make for Instant Success (X and GFX)

We recently told you that Fujifilm is preparing a huge start in 2024:

Now, of course most of the talk and speculations in our previous articles was gravitating around successors to existing camera lines.

And it makes a whole of sense to focus on refreshes of current cameras, nothing prohibits us to dream big and think and completely different cameras.

So what I will do is to share three cameras that I think would turn out to be an instant and massive success for Fujifilm.

And I am not talking of weird and risky concepts. I am talking of cameras that would sell very well for sure in my opinion.

So, let’s go through them and let me think what you think about.

Also, feel free to drop your own ideas in the comments.

Top 3 Cameras Fujifilm Hasn’t Made Yet

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Internal Fujifilm GFX100II Slide Claims 97% Eye AF Accuracy with GF55mmF1.7 in Studio Use

One of the questions is how accurate the Fujifilm GFX100II eye autofocus is.

A kind source decided to answer this question, and passed me an internal Fujifilm slide about the Fujifilm GFX100II, which shows that, for portraits and coupled with the Fujinon GF55mm f/1.7, Fujifilm has calculated a 97% autofocus accuracy.

This is of course for portraits. We are not talking about the accuracy when tracking any athlete running at full speed or something like that.

But I guess the most realistic scenario for the combination GFX100II and GF55mmF1.7 is anyway portraits or not really fast moving subjects (people at a wedding etc).

New GF Lenses

GFX Deals

Fujifilm to Announce More Cameras in First Months of 2024 than in the Entire Year 2023 – Which Cameras Do You Think will Come? VOTE NOW

Fujifilm Future Poll

INSANE DEAL (only for Black Friday)

We just told you that Fujifilm will announce more cameras in the first months of 2024 than in the entire year of 2023.

All the answers will follow on FujiRumors. But in the meantime I thought it could be fun to vote on which cameras you think will come.

But note a few things:

  • this is a survey on gear that you THINK will come, not what you wish will come
  • this is why I stayed rather “conservative” with my poll options and mainly only include successors to current camera lines

Regarding the successors, a very important note:

  • it is not clear if all current X/GFX the lines will get a successor. Will there ever be a GFX50RII or GFX100RII or GFX100SII or X80 or X-E5 etc?
  • I will include them anyway in this survey, just to see how much demand there is for such cameras among the FR community

And now a quick explanation on the survey itself.

  • recently refreshed cameras will not be included in the survey (no Fujifilm X-T6 or Fujifilm X-H3/S)
  • X100V successor is not included in the list, as that one will come for sure in early 2024

And if you Need to go Wild… ;)

There is always a possibility that Fujifilm will launch something new, hence a new type of camera or new camera line.

And while you can’t vote on it, you can still express your wildest wishes in the comments below. At a later stage we can make a separate survey if it’s something you’d like to vote on.

Which Fujifilm Cameras do You THINK will be Announced in the First Months of 2024 (max 1 pick)

View Results

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Fujifilm Facebook Groups

RUMOR: Big Start for Fujifilm in 2024 with Multiple (and Record?) Camera Announcements

Starting Big in 2024

So, we told you that there won’t be any new Fujifilm gear announcement in 2023.

But don’t worry, Fujifilm is working full power right now.

In fact, we have been told that in the “first months of 2024″ Fujifilm will announce more cameras than in the entire year 2023.

Considering that we got a total of 2 cameras in 2023, this means we can expect three or more cameras coming in the first months of 2024.

I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).

It was back in 2017 when Fujifilm released the Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20.

But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).

So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.

Not bad ;).

One Camera is Sure

Now, thanks to our sources we know already what one of these cameras will be: the replacement of this camera here.

What will the other cameras be?

Well, you know what you have to do: just stay tuned on FujiRumors, and you will know it.

And what about lenses?

Well, we know that the next XF lens to come will be the replacement of this lens here.

But even though I have no further solid lens rumors right now, I do hope to be able to share more soon.

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Fujifilm Facebook Groups

Fujifilm CEO Says Cameras Sell Well (if they Are Made), Increased R&D for More New Products and BLACK FRIDAY Sales Opportunity

Recently we shared the second quarter financial results of Fujifilm (in Japan the fiscal year starts in April and ends in March)

The numbers were actually good:

Imaging achievements. The sales of instant photo systems and digital cameras were strong, with revenue up 19.5% YoY to JPY219.2 billion and operating income up 85.5% to JPY49.4 billion.

But despite that, the growth was not as strong as Fujifilm hoped for.

Hence, in a Q&A session discussing the financial results, the Fujifilm CEO (Mr. Goto) and the Vice President (Mr. Higuchi) were asked about the reasons for that.

Shibano [Q]: I would like to ask President Goto about Imaging. Since President Goto took office, I believe you have often expressed your strong belief in the potentials of Imaging. In fact, the strong performance of H1 of the fiscal year indicates this, but the operating income for H1 was JPY49.4 billion, and even though Q4 is usually weak, there is Q3, so H2 of the fiscal year, which includes the sales season, is expected to see a 387% decrease, or even a 17% decrease YoY, which is a little questionable. I would like to ask again if there is any specific reason for such a decline, worse than the previous year, in H2. This is the point what I would like to reconfirm.

Higuchi [A]: Regarding H2 of last year, we closed our U.S. plant in H2 of last year, and there was a one-time profit. One reason is that we don’t have it in this term. Another is that we have increased development costs for new products in H2 in order to continue to introduce new products without interruption, and we have also increased marketing expenses and marketing investment.

Goto [A]: I will continue with my answer. Now, we are looking at Black Friday toward December, the biggest sales season in the U.S. at the end of November, and the purchasing situation, or rather the movement, is on par with the previous year, but the voice from the person in charge is that inflation in the U.S. is high. We have heard that it is not clear whether it will be as good as the previous year. However, in fact, given the tight demand for INSTAX film and the fact that cameras are selling well if they are made, I believe that there is room for a bounce upward, although we are taking a firm stance now. Is that all right?

Good thing first: one reason why the profit was not as strong as hoped, was that Fujifilm has allocated lots of resources to increase development and marketing expenses in order to assure “to continue to introduce new products without interruption“.

Of course the managers talk about R&D money for Instax as well as digital cameras. But it’s great to hear that overall they keep investing more money to push development.

Also worth to note is the comment of Fujifilm CEO Mr. Goto, who says that “cameras are selling well if they are made“. And this is probably Fujifilm’s biggest issue so far, with lots of cameras out of stock and in many cases even a complete suspension of camera sales in certain countries until who knows when.

The CEO says the hope is to “bounce back” thanks to Black Friday sales, although inflation is still high and it is not sure if the holiday season will run as good as last year.

And in this regard, here are the current deals you find on X/GFX gear that should help Fujifilm to show up with better figures by the end of the fiscal year.

GFX Gear

X Cameras

X Lenses

Fujifilm Q&A here

RAW File Converter EX3.0 adds Fujifilm GFX100II Support

RAW File Converter EX3.0 adds Fujifilm GFX100II support.

RAW FILE CONVERTER EX 3.0 powered by SILKYPIX Ver.8.1.14.0 – download here
The software update Ver.8.1.14.0 incorporates the following issue:

  1. Applicable models for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” are added.
    Applicable Model : FUJIFILM GFX100 II

Latest GFX Gear

GFX Deals

Fujifilm GFX100 II: The Truth about ISO 80 and the 30% Increased Dynamic Range

ISO 80 and Dynamic Range

We have just covered the talk about the the new sensor of the Fujifilm GFX100II and the up to twice readout speed.

At the end of that article, when I listed the reasons why to get the GFX100II instead of the GFX100S, I wrote the GFX100II has 30% (or 1/3rd of a stop) better dynamic range.

And since I noticed this is another thing that some people struggled with, I decided to elaborate now more in depth.

After testing the dynamic range, Jim Kasson (linked below) agreed that yes, dynamic range is increased, but not by 30%. Jim says:

At ISO 80 those folks at Fujifilm have dropped all the data below the nominal black point, slicing off the left half of the histogram, and cutting the measured read noise in half of what it would normally be. […] You’ll still get slightly improved FWC — but I don’t measure the claimed 30% improvement — and decently low read noise. So it’s an improvement, but not a huge one.

Now, whatever Fujifilm does in terms of software, that has been measured by Jim and I won’t argue that. And it is true that this does make ISO80 dynamic range look crazy good.

But what Fujifilm at the end of the day said, is that there is a 30% dynamic range increase.

What does this mean?

Well, 30% expressed in stops means about 1/3rd of a stop improvement. As a reference, 1 stop increase means doubling the amount of light you let in on the sensor.

So the misunderstand is simple: if the GFX100S has let’s say 14 stops DR, it does not mean that Fujifilm claimed the GFX100II has 18 stops dynamic range (+30%), but 14,3 stops of DR (+1/3). And moreoever, in the X summit the 30% increase is mentioned in the video section of the summit, and Fujifilm has not been clear if it applies also to stills.

What I can say, is that 1/3 DR increase for stills what a Fujifilm rep told me personally during a Fujifilm event. He told me Fujifilm Italy made its own measurements once they got the camera from Japan, and at base ISO they noticed a 1/3 to 2/3 of a stop DR increase.

Now, why did Fujifilm say 30% instead of 1/3rd of a stop, even though they mean the same?

Well, I guess it just sounds better saying 30% rather than 1/3rd of a stop, but of course it can create confusion.

So yes, at base ISO the new Fujifilm GFX100II will give you the better dynamic range over the GFX100S. Also Jim confirms this. But not by a very large margin. Fujifilm says it is 1/3rd of a stop for video, and Fujifilm Italy told me they measured that too for stills.

Jim Kasson Articles:

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Fujifilm GFX100 II Engineers and The Truth About the “New” Sensor and “Up to Twice” Readout Speed

Fujifilm GFX100II

Over the past few weeks, many have contacted me asking why I don’t talk about the reports that claim:

  • the Fujifilm GFX100 II sensor is not new
  • the Fujifilm GFX100 II does not read out at twice the speed and faster readout speed is achieved only with software tricks, meaning dropping down at 12 bit when in 8 fps mode

The answer is simple:

When Fujifilm published their first Fujifilm GFX100II development story episodes, they said they would talk about the GFX100II sensor in future episodes.

This is why I decided to wait, hear Fujifilm’s position, and then write an article that is as comprehensive and complete as possible.

And I am happy I waited, because in the 5th X Lab episode dedicated to the GFX100II, we get some helpful insights in the inner workings of the sensor (full episode with summary below)..

But before we dive into it, let me express my admiration for Jim Kasson’s brilliant work in analyzing the inner workings of the GFX100II and to Petapixel for bringing his findings to the attention of the larger public.

I decided to wait for more details coming from Fujifilm before reporting about it, but maybe they would not have disclosed those in such detail, if Jim would not have done his great work, and Petapixel made a huge buzz out of it.

The Truth in a Nutshell

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