Fujifilm X-T2 Firmware Update 4.01 Released – Rollback to Previous Version. Fujifilm GFX, X-Pro2 and X-H1 Firmware Postponed

Fujifilm X-T2 Firmware Update

The latest major firmware update 4.00 for Fujifilm X-T2 has introduced quite some bugs, and evidently Fujifilm needs a bit more time to fix them all.

Hence, just half a second ago, Fujifilm released Fujifilm X-T2 firmware update 4.01, which basically re-uploads the older bug free firmare ver.3.00 (no slow motion, F-log & Co), as well a public apology (full press text below).

2 days ago we rumored that Fujifilm is working on a bug fix firmware update. Today’s rollback firmware confirms the rumor. Here are the bugs Fujifilm is working to solve:

  1. When RAW files, which were taken by X-T2 (before firmware ver.4.00), are converted in camera (ver.4.00) or by “FUJIFILM X RAW STUDIO”, they are not converted properly.
  2. When pressing the shutter button halfway under certain conditions, the live view can flicker.
  3. In rare cases, a hang-up can occur.

Thanks to Fujifilm for quickly delivering this transitional solution and we look forward to re-upload the bug-free Kaizen firmware soon.

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have a GREAT Day,

Regarding the Malfunction of the FUJIFILM X-T2

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These Two Huge Photography Vloggers Just Discovered Fujifilm, Got Infected by the X-Virus and Now Have Fun with Photography Again!

Discovering Fujifilm in 2018

Here on FujiRumors we talk about Fujifilm X and GFX gear every day since over 6 years now.

Those, who follow FujiRumors regularly, will also know in which direction Fujifilm is going, may it be the Fujifilm X-T3, the GFX 50R, the X-T100, the GFX 100S… and there is more to come… you definitely want to follow us also on Facebook, RSS-feed and Twitter if you want to stay in the loop ;) .

So, in our eyes, talking about the Fujifilm X100F might seem old news.

But believe it or not, despite Fujifilm being every year more successful, X-shooters are still a relatively small niche in the photography world and many people don’t even know that Fujifilm makes highly sophisticated mirrorless cameras.

So today I’d like to highlight 2 huge youtubers (with well over a million subscribers), who recently stumbled upon the Fujifilm X system, more specifically the (now discounted) Fujifilm X100F.

The enthusiasm they show, when they talk about their “discovery” of the Fujifilm X system, reminds me a lot to my own excitement, when, after migrating from Canon to Sony, from Olympus to Panasonic, I finally discovered the Fuji X system.

I can without a doubt say that the X-system, although not perfect for everybody, was perfect for me. Why? Because I had so much fun shooting with it like never before. A fun that never stopped until today.

It’s No Coincidence

It’s no coincidence, that photographers, who have a long story with Canon or Nikon (like the two youtubers today), start their Fuji X adventure with an X100 line camera.

In fact, the X100F serves also this purpose.

It’s a compact, fixed lens, high quality and feature packed camera (hybrid viewfinder, build in ND-filters, film simulations and more), that is also ment to serve as a second camera for those photographers, who have already invested heavily into other systems, and do not want to buy into a completely new one.

So to speak, the Fujifilm X100F could be seen also as the “gateaway drug” into the X world.

CaNikon shooters get it as a small second camera for everyday use, start to have fun with it, enjoy the film simulations, the good old classic controls, get familiar with the X cameras, and at some point might be tempted to ditch their old system and switch to interchangeable Fujifilm X cameras… maybe a story that might sound familiar to some of you guys ;) .

Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F Strikes Again

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Fujifilm X-T2 Kaizen Firmware 4.00 Officially Available… and This Makes NO Sense, FUJI! :)

Fujifilm X-T2 Firmware 4.00

Fujifilm just released the final and official Fujifilm X-T2 firmware ver. 4.00, and it brings new features such as focus bracketing, internal F-log, 120 fps slow motion and more, as well as improvements such as faster autofocus in low light.

Definitely one of Fujifilm’s notorious and much-loved Kaizen updates. So don’t wait any further and download your new X-T2 camera… for free.

No Eterna? Shoot F-Log and then use the Eterna LUT file, which is available for free.

Having problems to update your firmare? Then read Rico’s “Tips for Updating your Firmware“.

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This makes No Sense, FUJI!!!!

Of course it makes no sense for Fujifilm to update the “old” X-T2 and bring it almost to the level of the brand new Fujifilm X-H1, since X-T2 owners will now have fewer reasons to upgrade to the X-H1.

Also, it makes no sense to massively improve a camera, the X-T2, that will be replaced very soon by the Fujifilm X-T3, which we have shared already many specs here on FR and will be announced shortly before photokina in September 2018.

Firmware updates are economically speaking a loss business for Fujifilm. They cost lots of money and extend life span of old products, which consequentially means people will keep their old gear longer and do not upgrade to the “latest and greatest“.

It happened to me, with the Fujifilm X-T1, that Fujifilm kept up improving so many times, that I simply sitcked with it, despite the X-T2, X-Pro2, X100F, X-T20 and all the other “better” cameras that followed… at least until the Fujifilm X-E3 came along… a temptation too big for me to resist.

So kudos to Fujifilm for consistently making the wrong thing and delivering us customers firmware updates. Many other companies simply force people to buy the newest camera to get the latest features (and make more money doing so).

In a world, where Apple released firmware updates that slowed down terribly my iPhone SE in order to force me to buy their latest model, it’s good to know that there is a company out there, Fujifilm, that actually thinks at customer support… and happiness… by improving their products over the years via free firmware updates.

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TIPA Awards 2018: Fujifilm Left (Almost) Empty-Handed. Only Instax SQ10 Gets Awarded

In the last years, Fujifilm often won quite some of awards at the TIPA awards.

  • 2017: Fujifilm wins 5 awards
  • 2016: Fujifilm wins 3 awards
  • 2015: Fujifilm wins 3 awards
  • 2014: Fujifilm wins 2 awards
  • 2013: Fujfiilm wins 3 awards

Well, this year is the worst for Fujifilm, since the “X-series era“. They won 1 award only, and it goes to the Instax Square SQ10 for the “Best Design“.

So the Fujfiilm X-H1 and Fujifilm X-E3 were not good enought to make it into the TIPA ranking. Let’s hope the upcoming Fujifilm X-T3 and Fujifilm GFX 50R will change it next year.

I am surprised, though, that not even one of the astonishing Fujinon lenses has made it into the list. For example, while the winner of the best mirrorless prime lens, the Samyang AF 35mm F2.8 FE, is surely a fine lens, I can’t see it being superior to the equivalent Fujinon GF 45mm F2.8.

So despite TIPA creating overall 40 categories, there is not much love for Fujifilm this year.

Here are all the winners:

CAMERAS

LENSES

CAMERA ACCESSORIES (Bags, Tripods, Flash etc.)

& More

See the full list with awards descriptions at tipa.com here

via dc.watch

Fujinon GF 250mm F4 Available for Pre-order at AmazonUS

 

Finally also AmazonUS is taking pre-orders on the Fujinon GF 250mm F4.

The GF 250mmF4 has been announced along with the 18mm and 45mm Macro extension tubes and the 1.4x Teleconverter.

Make sure to check out Rico’s First Look Review about all these new Fujinon goodness and to check back our Fujinon GF 250mm Live Blog

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NEW FUJI GEAR
Fujinon GF 250mm F4: BHphoto, Adorama, AmazonUS
Fujinon GF 1.4x Teleconverter: BHphoto, Adorama, AmazonUS
18mm Macro Extension Tube: BHphoto, Adorama, AmazonUS
45mm Macro Extension Tube: BHphoto, Adorama, AmazonUS

Polaroid Says: “Fujifilm Controls 99% of Instax Film Market, But We Are Growing and Have Very Interesting Products Coming”

Polaroid Vs. Fujifilm

Fujifilm and Polaroid are right now battling hard.

As we reported here, Polaroid wants Fujifilm to pay millions of dollars in annual royalty, because they claim Fuji’s Instant Square Film borders are copied from the iconic Polaroid film.

We will keep you updated with the evolution of this battle, but in the meantime, Polaroid Originals (that’s how Polaroid is called after it has been bought by the Impossible Project) gave an interview to the French site focus-numerique, where they talk, amongst the others, about Fujifilm.

Polaroid says (google translated from French):

“We are growing, but in terms of the analog instant film market as a whole, Fujifilm is the dominant player. It controls 99% of the market.”

They do seem confident though, that they will take some of the market share away from Fujiflm:

“Q: What strategy do you adopt to face Fujifilm’s competition? Are you planning to produce smaller films?”

A: We have very interesting projects on the side of our equipment, but nothing we can reveal for the moment.”

I must say, I do like (and was considering to buy) the Polaroid Zip. And IMHO it is never good, if a company has a monopoly. So I do hope that Polaroid will release some awesome products in near future, that will finally put some pressure on Fujifilm… maybe to motivate Fujifilm to make the long awaited Instax SP-Wide printer!!!!!

Also Leica tried to enter the Instax market, with the Leica Sofort back in 2016. It uses uses Fujifilm’s Instax film, so it contributes to the 99% market share of Fujifilm.

Overall, Instax is an absolut winner for Fujifilm. It’s half a decade now that Instax products dominate the OVERALL camera sales ranking at AmazonUS, and at times, where the X-series was massively losing money, the earnings made with Instax products where used to fuel the R&D for the X-series.

In case you missed it… in the documentary “How Fujifilm survived the digital age” that we shared here, a Fujifilm Instax employee says they simply can’t keep production up with the high demand.

Profoto Air Remote TTL-F Compatible with Fujifilm X-T20 and in Late April with X-E3 (Firmware Ver. 1.2.0)

Profoto Air Remote TTL-F compatible with X-T20, and soon with X-E3

Official Profoto Statement

FUJIFILM has just released a new firmware for its camera X-T20 (Ver.2.0.0), which makes it compatible with Profoto Air Remote TTL-F.

From late April 2018, Air Remote TTL-F will also be compatible with Fujifilm X-E3 through a X-E3 FW upgrade from FUJIFILM (Ver.1.2.0).

Note

Your camera’s Shutter Type setting should not be “Electronic Shutter”.
Make sure to use the latest firmware on your Air Remote TTL-F and Profoto flashes.

Fujifilm X-E3 Review

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Introduction

The Fujifilm X-E3 is Fuji’s fourth iteration of the X-E series camera. It was the X-E1, X-E2, X-E2S and now the X-E3 (although I stand corrected if I missed one). I’d love to say my journey started with the X-E1, but back in those days, I was in Nikonland oblivious to the world of mirrorless. Some hardened Fujifilm users would say I haven’t paid my dues. My journey in the X-E series started with the X-E2s and despite it being a great camera, it’s been a little frustrating for me, in part because I also had an X-T2. I liked the image quality but I wasn’t using it much for a couple of reasons:

  1. The AF was not great coming from DSLR’s, it’s only really with the arrival of the X-Pro/X-T2 that we saw DSLR like AF performance.
  2. The button layout was poor compared to the X-T2 – It was probably good at the time it was released, I think I was spoilt by the X-T2 and that made the X-E2s experience seem substandard. It was simply too hard to do what I wanted coming from the X-T2.
  3. I miss Acros whenever I use it – Acros is one of my favourite film simulations so having access on the X-T2 and no Acros on the X-E2S meant more often than not I’d be reaching for the X-T2 over the X-E2S despite it’s smaller size.
  4. I miss the joystick from my X-T2 – For AF, the joystick is a pleasure to work with and having worked with the X-T2, I find it hard to shift back to my X-E2S or X100T.

When I started looking at a replacement for my X-E2S, I looked at the X-T20, but the joystick was missing from the camera.

For a period of time, I was stuck on the choice between the X-T20, another X-T2 and perhaps even an X-Pro2 as a second body. I’d given up on the X-E3 as the X-T20 didn’t have a joystick so why would the X-E3 have one?

Fortunately it turns out I was wrong but the choice still wasn’t a foregone conclusion: It came with the joystick, but minus the tilt screen and minus the D-Pad. The lack of tilt screen I could live with as I could use my X-T2 for that, the lack of D Pad I wasn’t so sure about. As I started looking at the videos of the X-E3, I realised it may not be that big an issue if Fujifilm was right about their implementation of the touch screen so I decided to give it a try.

Fujifilm X-E3 - XF35mmF2 - 1/1000s - f7.1 - ISO200
Fujifilm X-E3 – XF35mmF2 – 1/1000s – f7.1 – ISO200

Pricing

The US retailer price is US$899 or about AUD$1300 in Australia (where I live). I picked mine up at CameraPro who seemed to be one of the first with stock of black X-E3’s. It’s fairly reasonable pricing given the specs and performance. The X-E3 also comes with two kit lens options, a XF23mmF2 or XF18-55mmF2.8-4 option, both of which are very good lenses and not “kit” lenses in the conventional sense of the word. I’d highly recommend considering one of these options if you don’t have either lens.

Packaging and Contents

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The Complete Fujifilm GFX System Catalogue Updated with GF 250mm F4, 1.4x Teleconverter and 18/45mm Extension Tubes

*** MUST READ – First Look Review: Fujinon GF250mmF4 R LM OIS WR  ***

Fujifilm update their Fujifilm GFX system catalogue, and added the new GF 250mmF4, the 18mm and 45mm Macro extension tubes and the 1.4x Teleconverter.

You can check out the updated catalogue here (PDF).

Make sure to check out also our Fujinon GF 250mm Live Blog.

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Fujinon GF 250mm F4: BHphoto, Adorama, AmazonUS
Fujinon GF 1.4x Teleconverter: BHphoto, Adorama, AmazonUS
18mm Macro Extension Tube: BHphoto, Adorama, AmazonUS
45mm Macro Extension Tube: BHphoto, Adorama, AmazonUS

First Look Review: Fujinon GF250mmF4 R LM OIS WR

Reaching Out: GF250mmF4 R LM OIS WR

The new GF250mmF4 R LM OIS WR and the optional GF1.4x TC WR teleconverter lens bring genuine telephoto capability to the evolving Fujifilm GFX medium format system. Featuring impressive detail resolution and three-dimensional subject rendering, the rather moderately priced GF250mm equals a 198 mm lens in 35 mm “full-frame” terms, and its reach can be stretched to 350 mm by attaching the new 1.4x teleconverter. Fujifilm’s GF product introductions are completed by two macro expansion tubes that work with almost all existing GF lenses and can turn the GF120mmF4 into a true 1:1 macro lens.

So is it all worth it? You should be able to decide for yourself after reading this first-look review based on pre-production samples of the GF250mmF4 R LM OIS WR, GF1.4x TC WR, MCEX-18G WR and MCEX-45G WR.

_ _ _

Fujinon GF 250mm F4: BHphoto, Adorama, AmazonUS
Fujinon GF 1.4x Teleconverter: BHphoto, Adorama, AmazonUS
18mm Macro Extension Tube: BHphoto, Adorama, AmazonUS
45mm Macro Extension Tube: BHphoto, Adorama, AmazonUS

_ _ _

by Rico Pfirstinger

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