Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

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Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama

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7Artisans 12mm f/2.8 MKII Announced

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7Artisans has just announced the 7Artisans 12mm f/2.8 MKII

key Feature:

  • The 7artisans 12mm F2.8 II features a 100-degree wide angle of view, which is an all-manual lens well-suited for landscape, interior, and architectural subjects requiring a broad field of view.
  • Bright Aperture: Bright f/2.8 maximum aperture suits working in a variety of lighting conditions and also contributes to the sleek form factor.
  • The 5-blade diaphragm contributes to a smooth and pleasing bokeh quality.

For all the details, charts and sample images check out the dedicated page at 7Artisans here.

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Viltrox 75mm f/1.2 Announcement December 25/26 – Promo Video Online

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FujiRumors already told you a couple of days ago that the Viltrox 75mm f/1.2 Pro AF X Mount lens will be announced around Christmas (includes sample images).

Now we have a more precise date for the announcement: it will be announced on December 26 according to posts Viltrox made on Weibo.

December 26 is of course for China. Depending on the time of announcement, there is also the possibility that it could be December 25 in Europe and USA.

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Fujifilm to Build an Advanced Semiconductor Materials Manufacturing Facility in South Korea

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There was a time, when Fujifilm made its own sensors. Mainly the 2/3 size sensor. But then they sold their business to Toshiba and Toshiba sold it to… Sony of course!

A Fujifilm manager said back in 2016 here, that the control over the sensor market is indeed a strategic advantage for Sony.

But Fujifilm has not given up everything.

In fact, they are still manufacturing semiconductor materials (including color filters) for example in Japan and in Taiwan as announced in 2016 here.

And apparently Fujifilm is doing that with great success, as currently Fujifilm boasts “over 80% global share in color filter materials for image sensors”.

Now the announcement that Fujifilm will expand this business further by building a new semiconductor materials manufacturing facility in South Korea.

I wish and hope that Fujifilm will continue to expand and eventually go back to make the entire sensor themselves.

Press Release

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