Fujifilm Managers Interviews: About Competition and Alliances, Dreams of Modular and Fixed Lens GFX and More

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image courtesy - phototrend
image courtesy – phototrend

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.

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AstrHori 40mm F5.6 for Fujifilm GFX Released

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The new AstrHori 40mm f/5.6 for Fujifilm GFX has just been released.

  • Medium format lens: 40mm F5.6 Medium format lens for Fuji GFX-mount Cameras, perfect for portrait, architecture, night view and Landscape photography.
  • Charming and unique pentagonal starburst: the AstrHori 40mm F5.6 will present a pentagonal starburst effect at the aperture of F8, especially when shooting night scenes or portraits at night, it can create an amazing ambience.
  • Compact and lightweight: Weight only 333g, a good-looking compact size mounted on the camera, does not increase the burden on your journey.
  • Precise focus ring operation: the focus ring is evenly damaged for more precise and smooth operation, and there there is a special stepped design between the focus ring and the aperture ring to avoid accidentally touching other parts during operation.
  • Compatibility: Medium format 40mm F5.6 for Fuji GFX, GFX 50S, GFX 50SII, GFX 50R, GFX 100, GFX 100S, GFX 100 IR Ver.

Sample images and more details can be found at the dedicated Amazon product page here.

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Fujifilm GFX100S vs Hasselblad X2D Dynamic Range Test

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The web is full of professional reviewers suddenly discovering how amazing the Hasselblad X2D is, how gorgeous its dynamic range, the flexibility of those files. It’s all so amazing. Forget full frame, medium format is the future!

Sadly many of those reviewers have since now totally ignored that the Fujifilm GFX100S exists. And by the way, they also ignore the Fujifilm X-H2 and X-H2S. Fujifilm simply does not exist.

Luckily for us, Bill at Photon to Photos did not forget that Fujifilm makes digital cameras and has them all in his database.

And he also added the Hasselblad X2D now.

How you can see, the Fujifilm GFX100S matches the Hasselblad dynamic range at base ISO, but starting from ISO 400 and beyond there is not competition and the GFX100S beats the X2D in terms of dynamic range.

So Fujifilm is able to take out more of the sensor than Hasselblad.

You can access the data here at Photon to Photos.

UPDATE: Jim Kasson, a very respectable and competent fellow GFX shooter, has a different view on the chart. He writes:

Bill’s PDR tests don’t take sensitivity into account. My tests show that, at base ISO (64 for X2D, 100 for GFX 100S), the two cameras are within 0.2 stops of having the same sensitivity. Once you correct for that, Bill’s curves for the two cameras are nearly on top of each other. So the Fuji Rumors claim is at best misleading, and at worst just plain wrong. C’mon folks, these cameras have the same sensors, albeit operated slightly differently. How far apart can the DR be?

You can read more at blog.kasson here.

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So What, Did FujiRumors Fall in Love with Fully Articulating Screens? Would a Fujifilm X-T5 with Selfie Screen be a Dealbreaker for You? POLL

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3 Times I Loved the Selfie Screen

I lately shared a couple of posts on my Instagram page, showing images of myself making good use of the Selfie Screen on my Fujifilm X-T4.

So what, did I join the “dark side” and fell in love with fully articulating screens as some have suggested?

Well, not really.

The whole point of these posts was just to show that, in rare cases, a fully articulating screen really simplifies the composition of an image.

So here are 3 times I loved the fully articulating screen on my X-T4 as it allowed me to take a picture that would have been much more complicated and cumbersome to take with any other screen.

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