Canon Sponsors “Next Top Model” TV Show and Fujifilm GFX 50S Shoots It :)

Canon Sponsors, Fuji GFX Shoots

Just a little weekend curiosity :)

You might remember how Canon recently used part of a Fujifilm image to promote their own cameras.

Today we have another example of marketing gone probably not exactly the way Canon hoped… and it’s spotted by Ulf from ukphotography (thanks).

Canon is this years sponsor of the big German TV show “Germany’s next Top Model“.

The sponsorship’s officially declared goal is to promote the Canon EOS M100, a camera that can be considered a competitor to the Fujifilm X-A series, which is extremely successful amongst young women (especially in Asia).

Since this is a “Top Model TV show“, there are some celebrity photographers taking pictures of the aspiring models. Ulf told me that you basically see only Canon cameras in the show, and rarely a Hasselblad (no surprise, given the money Canon pumps into the show). [UPDATE: German FR-readers say that also Nikon appeared in the show, but logo gets blurred]

But well, there is one photographer, Marcus Schäfer (website – exhibitions), who entered the show with the best camera for this kind of job, the medium format Fujifilm GFX 50S :).

The “FUJIFILM” logo is taped (probably in order not to annoy Canon?), but we know it’s that beast.

One more curiosity: the show is moderated by former Top Model Heidi Klum, who is the ex-wife of superstar Seal Samuel, who is a GFX shooter and member of our Fujifilm GFX facebook group :) .

And remember, a HUGE LIVE BLOGGING will be here on FujiRumors for the GF250mmF4 announcement on April 12.

Ulf provided screenshots for us below.

Fujifilm GFX 50S : BHphoto, Adorama, AmazonUS

Must Follow for GFX Lovers:

BREAKING: Fujifilm X-T3 and GFX 100S will Have Interchangeable FULL FRAME, APS-C and Monochrome Sensor Similar to Ricoh GXR/S10

Fujifilm X-T3

Do you like Full Frame? Do you prefer APS-C? Is X-Trans your thing or do you want a Bayer sensor? Or maybe you always dreamed of a monochrome sensor?

Don’t worry, to get all of this, you will need just one camera, the Fujifilm X-T3.

Our top trusted Japanese source just told us that the Fujifilm X-T3 will have an interchangeable lens/processor/sensor.

The concept is similar to the one used by the Ricoh GXR/S10, where basically lens, sensor and processor will be integrated into 1 single unit, that you can switch how you prefer.

Our trusted source told us, that at the Fujifilm X-T3 launch in September 2018, the Fujifilm X-T3 will be offered with:

  • 24MP APS-C X-Trans sensor
  • New X-Trans sensor with less than 30MP
  • 24MP BSI Bayer Full Frame sensor of Sony A7III
  • Monochrome 24MP Full Frame Sensor of Leica M Monochrom
  • organic APS-C sensor with global shutter

Along with the Fujifilm X-T3, Fujifilm will also launch the first two Full Frame lenses:

  • XFF 35mm F1.8
  • XFF 70-200mm F2.8

I asked our Japanese source if it will have also the option of a Medium Format sensor, but the source said MF sensor would make the Fujifilm X-T3 chassis too big, and Fujifilm wants to keep it smaller than the X-H1.

Fuji’s idea is to offer a Fujifilm X-T3, where you guys can still perfectly use all your current APS-C lenses, but if you want, you can slowly transition to full frame and finally spend more money on bigger FF glass.

The source also told us, that the new system is the real reason, why the Fujifilm X-T3 will not have IBIS: it is just technically too complicated at the moment to make an interchangeable sensor system with IBIS incorporated.

The price of the Fujifilm X-T3 will be “extremely agressive” said the source and “lower than current X-T2 price“.

You can check out the Ricoh GXR/S10 to get more details on how it works.

Fujifilm GFX 100S

The source also told us that the Fujifilm GFX 100S will also have a completely interchangeable sensor/processor unit, and in this case Fujifilm will offer a monochrome medium format sensor as well as an APS-C X-Trans sensor, so that people, upgrading from APS-C to Medium Format, will be able to use all their Fujinon XF glass on the GFX 100S without needing any adapter

No Full Frame sensor will be offered for the Fujifilm GFX 100S.

On the other hand, the Fujifilm GFX 50R will remain with a fixed MF sensor. The goal of this camera is to make it as cheap as possible.

Stay tuned on FR, not only on April 1st ;) … via Facebook, RSS-feed, Instagram, Youtube and Twitter

all the best,

Sony A7rIII Vs. Fujifilm GFX 50s: “GFX Best IQ of Any Mirrorless. Speaking from the Heart, there is Something Special About the GFX”

Sony A7r III vs Fujifilm GFX 50s

Mirrorlessons shared their Sony A7rIII Vs. Fujifilm GFX 50S image quality comparison.

As usual, it is a very comprehenisve and well done test, so make sure to check it out here. From the conclusions:

“Certainly the Fujifilm GFX 50s delivers the best image quality I’ve seen from a mirrorless camera to date. Landscape, portrait, architecture or still life photographers who seek the ultimate sharpness, dynamic range and colours can find in the GFX the perfect companion.

However it is also true that the A7r mark III’s performance comes close and retains a few advantages such as the better high ISO output. So if you add in the additional versatility (fast AF, 4K video, etc.) as well as the lens choice and price, it is hard not to see the A7r III as the best option on the table.

But speaking purely from the heart, I admit that there is something rather special about the GFX. The distinctive look produced by the sensor, lenses and colour profiles working together is second to none in the mirrorless category. Yes, it is niche product and I would probably never buy one, but I can understand why some photographers wouldn’t hesitate to do so.”

Again, don’t miss the whole thing, and jump over to mirrorlesscomparisons.

And if the price point of the GFX 50S scares you, just wait a bit, and get the Fujifilm GFX 50R, which will be annonced very likely within 2018, but might hit the market only in 2019.

On the other hand, if what you need an overall snappier camera, wait for the GFX 100S in 2019, but that one will cost you quite a bit.

And make sure to join our terrific GFX facebook group as well follow our GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders… and the Road to No.1 in Premium Mirrorless Camera Market

Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

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Fujifilm GFX 50S Vs. Blizzard? No Problem :: Sony A7RIII Vs. Fuji GFX Dynamic Range :: Sports with GFX :: Nikon User Shoots GFX

Fujifilm GFX 50S Faces the Elements

Check out the Josselin Cornou video blog at untitledshot Youtube and some images at Instagram here and here.

TLDR :

  • Fujifilm GFX50s – Kipon EF-GFX – Tamron 15-30mm survived -15C (5 Fahrenheit) with 110km/h (70 mph) wind. It stayed out in the cold for 40min+ when the setup was literally frosting (2 times 15mn exposure, few 30s exposures).
  • Tamron 15-30mm is behaving really well with the Fujifilm GFX. From 18mm-30mm it’s really sharp and still really usable in the corner. I found it sharper in the center than with the Fuji 32-64mm@32mm.
  • So yes I definitely recommend using High definition lenses full frame for the GFX. Most of them are upscaled design to get the extras sharpness – which means that they fit Medium format.
  • And the GFX just behaved really well at those conditions, impressively well actually! (no bug, no crash, no shutdown, etc.). Having up to 60mn exposure is definitely a plus.

GFX Reviews

The Witches – Photoshoot Trailer – Fujifilm GFX 50S at Jorge De Silva youtube

Sony A7R3 Vs Fujiflm GFX Dynamic Range Test at PhotonsToPhotos

The Fujifilm GFX still beats the Sony A7RIII, but as reported by SonyAlphaRumors here, things change when using pixel shift, which makes the A7rIII gain extra dynamic range.

The data:

While Fujifilm will release an IBIS camera soon, it won’t have (at least for its start) sensor shift technology.

But it’s Fuji’s first generation of IBIS… give it time, and I’m confident we will get also pixel shift, on both, APS-C and MF cameras.

Images – NSFW INCLUDED

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Fujifilm Managers: “We are Aware of the Many Requests for Fujifilm X-E3. Rangefinder GFX is an Option. GF Lenses Design Challanges & Future”

Dpreview Interviews Fujifilm Managers

Dpreview interviewed Fuji Guy Billy (Manager for the Technical Marketing and Product Specialist Group) and two more Fuji Managers, Makoto Oishi, manager of Fujifilm’s Sales and Marketing Group and Yuji Igarashi, general manager of Fujifilm’s Electronic Imaging Division.

They talk about the latest big Fuji announcements. If you are in a hurry, here some of the highlights:

  • GFX TARGET: Fashion, commercial and landscape photographers. And especially when it comes to landscape, it’s not just professional photographers, but also amateur photographers. The tonality and dynamic range also mean it’ll appeal to wedding and architecture photographers.
  • NEW GF LENSES (besides the 6 already announced): We have some ideas but haven’t decided yet. For example maybe a wide-angle zoom for landscape photographers or maybe something like a 200 or 250mm and so on. We want more feedback from users about what to make next.
  • AUTOFOCUS: Some of the first [GF] lenses have linear motors, whereas the 63mm has a different motor, more like the one used in the 23mm F2. The autofocus speed is already very good: we haven’t had any complaints. Instead we’ve had some users surprised by how fast the contrast-detection system is. From a technical point of view, maybe in the future we might incorporate phase-detection pixels. On the other hand, we’re already developed advanced CDAF algorithms.’ There’s no image quality cost to using phase detection.
  • GF LENS DESING CHALLANGES: As the sensor becomes bigger, that means chromatic aberration becomes bigger: it’s proportional to the size. In GFX we’ve minimized aberrations optically and the used digital compensation only to refine then final result, and it depends on lens
  • GFX 50R RANGERFINDER?: The GFX 50S is one style: the ‘S’ means ‘SLR-style.’ Another way to do it would be a rangefinder style camera. Maybe an ‘R’ could be a rangefinder: we’re always considering other options and possibilities.
  • X100F: The X100 series presents a great opportunity: the body size means it works as a second camera for anyone: not just Fujifilm users. If they fall in love with your system then maybe they’ll consider your cameras in future.’ […] X100 is about design. Even making it a couple of millimeters thicker to incorporate a touchscreen or tilt screen would make a big difference. It could change the design completely
  • X-E3: ‘XE is an important series for us,’ Oishi says: ‘There are so many XE1, 2 and 2S users in the world. We are always thinking about the next model, whether that’s XT, XE or X-Pro. Obviously we can’t confirm anything at this point but we are aware there are many requests for this type of camera [see these FujiRumors Polls]

So there is hope for the X-E3… and I like it to believe we, the Fujirumors community, were able to make enough pressure on Fujifilm in all these months… as we already did with other products in the past apparently.

You can read the whole interview at dpreview here.

Viltrox 33mm f/1.4 Quick First Impressions and Comparison

Mattias Burling started its coverage about the Viltrox 33mm f/1.4.

He just shared his very first impression about the lens. Here they are:

  • all metal lens hood
  • pretty small but long. Would feel a bit long on something like an X-E camera
  • it can’t cover full frame, which is why size is contained (compared to the Viltrox 85mm f/1.8, which also fits on full frame cameras, hence the lens is bigger than it would be, if designed only for APS-C)
  • autofocus: it’s good. Single AF is quick and snappy. It’s much more quiet than the XF35mm f/1.4.
  • continuous AF seems to work well too. At least in bright conditions, which is where he tested it
  • aperture ring is step-less. He’d have preferred 1/3 stop clicks on aperture ring. It does not feel very smooth, unlike the focus ring, which is smooth like butter.
  • nice image quality. Fringing is under control but present. Vignetting behaves very well. Decently sharp at f/1.4 and of course much sharper when stopped down
  • it can easily catch haze when shooting strongly backlit subjects (also Viltrox 85mm f/1.8 behaves like that)

He then compares it to the Fujinon GF63mm f/2.8 mounted on the Fujifilm GFX 50R as well as to the cheap Canon 50mm. The Viltrox 33mm f/1.4 was the fastest focusing lens in the test.

The Viltrox 33mm f/1.4 AF is the second AF lens for Fujifilm X by Viltrox. Other two lenses, the Viltrox 23mm f/1.4 and Viltrox 56mm f/1.4 will follow later on.

We remind you that Tokina will also launch a 23mm/1.4, 33mm f/1.4 and 56mm f/1.4 lens in 2020, as we reported here. They look like re-branded Viltrox lenses. It will be interesting to see, though, if also the Tokina lenses will have a clickless aperture ring, too.

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Fujinon XF 16-80mm f/4: Lots of Distortion, Exposure Inconsistency and Yet a Recommended Lens

Fujinon XF 16-80mm f/4

As a free and independent space, here on FujiRumors we report just everything, the good and the not so good, not matter if Fujifilm likes it or not, as my only boss are FR-readers, and I owe you the best service I can deliver.

Hence, today, in this Fujinon XF 16-80mm f/4 roundup I chose to highlight some aspects of the lens, that are not really that good.

And yet, despite not being a perfect lens, those who review the Fujinon XF 16-80mm f/4 still end up recommending it, as a great all rounder lens.

At the end, it’s all about finding the right balance, keeping in mind what’s the target group of a certain lens. And I guess in order ot keep size, weight and price down, Fujifilm had to rely more on digital correction in the case of this lens.

Previous Roundups

  • fujirumors – Fujinon XF 16-80mmF4 Compared to XF14mmF2.8, XF35mmF1.4, XF56mmF1.2 and XF90mmF2
  • fujirumors – Fujinon XF 16-80mm f/4: Pros and Cons, First Looks and Thoughts

New Roundup

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LEAKED: Full Fujinon GF50mm f/3.5 Press Release: Price $999 and Shipping September 26

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujifilm GF50mm f/3.5.

It’s all copied down below, so do not panic even if they remove it :).

The official annoucnement is tomorrow, July 18, at 1AM New York time

GF50mm f/3.5 Press Release

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How to Save and Restore Your Camera Settings

How to Save & Restore Camera Settings

Every now and then I get emails from fellow Fujifilm X Shooters, complaining that their camera settings get completely deteleted. There are several reasons this can happen:

  • after firmware update (it should not happen, but it can)
  • discharging of the small build-in internal battery: happens if you leave your camera too long without battery. In case of new cameras, give it a long first charge, or settings will delete shortly after battery has been removed

So the first thing you can do, is to avoid the errors we mentioned above.

And yet, sometimes it’s not a user error (see firmware update), so you better have a Plan B in case all your settings get lost, and in our case, our Plan B is called Fuji X Acquire.

And since just right after the Fujifilm X-T3 firmware update, some FR-readers couldn’t find the back-up feature, I thought I share a quick guide on how to save & restore your Fujifilm camera settings using Fujifilm X Acquire.

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