Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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Fujifilm GFX100S Cameralabs Review (vs Sony A1): A Tremendous, Inspirational and Satisfying Camera to Use

Gordon from Cameralabs reviewed the Fujifilm GFX100S.

Here is a summary of his 20 minutes long review and you’ll find also the video down below.

In short: it’s amazing!

A more in depth comparison with the Sony A1 will follow, but some tidbits he already delivered in this review.

Summary

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Engadget 2021 Camera Buying Guide: Fujifilm X-T4, X-T3, Fujifilm GFX100S and Fujifilm X-T200 Get Promoted

Engadget has published its 2021 camera buying guide. Here are their top picks:

Under $750

  1. Sony A6100
  2. Fujifilm X-T200
  3. Canon EOS M200

Under $1,500

  1. Fujifilm X-T3: good detail, pleasing skin tons, great handling, great video. No IBIS and only tilt display
  2. Nikon Z5
  3. Panasonic GH5
  4. Canon EOS RP
  5. Olympus OMD EM5 III
  6. Sony A6600

Under $2,500

  1. Canon EOS R6
  2. Panasonic S5
  3. Fujifilm X-T4: costs considerably less than the other options. Best APS-C camera you can buy. IBIS and flip out screen. Fast shooting speed. Class leading 4K features. Autofocus not on par with Sony and Canon
  4. Nikon Z6II
  5. Sony A7C
  6. Sony A7III

The Sky is the Limit

  1. Sony A1
  2. Canon EOS R5
  3. Sony A7sIII and Sony A7rIV
  4. Panasonic S1H
  5. Fujifilm GFX100S: top pick if image quality is paramount

The Gear

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DPReview TV Fujifilm GFX100S Review

DPRTV published its Fujifilm GFX100S review.

  • compact nature for street and travel photography to use without tripod thanks to IBIS
  • handling is excellent, great grip
  • lightweight and compact camera
  • lenses can get bulky
  • he prefers it over the GFX100 body
  • he likes that GFX100S has no integrated grip. Should be as compact and small as possible
  • he likes the customizability
  • he loves the AF-ON position, but does not feel like a solid press
  • EVF is not bad, but not on GFX100 level
  • 85fps EVF refresh rate in boost mode is good for stills. For sports and action better reduce the EVF refresh rate
  • 3 way tilt screen is nice on a tripod
  • top LCD is very customizable too
  • nostalgic negative has nice subtle warm tones
  • the 100 mepapixel justifies the higher cost over full frame, crazy resolution and tons of dynamic range
  • 14bit RAW and 16bit RAW difference is negligable. Better shoot 14bit and have a snappier camera
  • pixel shift multishot gives 400MP images. But it’s fairly slow to take all 16 images. It’s hard to take advantage fully of it. You can’t look at the final result in camera (it’s like this also on Sony)
  • IBIS: with GF110mmF2 he can get full resolution images at 1/125th shutter speed. Even at 1/80th IBIS can work great. With a 30mm lens he can get great results at 1/30th
  • best AF on any medium format camera. Tracking works pretty well, but you can compare it to APS-C or FF. Autofocus is also lens dependent. Some zooms work faster than the GF110mm.
  • face/eye detecion is quite effective
  • with lenses like the GF80mmF1.7 you get very shallow DOF, so a good eye AF matters
  • Video: works better than GFX100. Longer time before overheating and better IBIS
  • ProRes RAW: you have control over ISO and exposure adjustment, but not on white balance adjustment
  • GFX100 had bad lag when using an external recoder in RAW video. GFX100S is much better. And you can use EVF and LCD while outputting RAW on the GFX100S
  • very capable medium format camera for video
  • favorite medium format camera he ever used
  • GFX100S does what the GFX100 can do for a lower price and smaller body
  • GFX100 is hard to justify now that the GFX100S exists

In short: the GFX100S is amazing :)

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Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

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BREAKING: Fujifilm X-H2 Will Come in 2022 and be Worth the Wait

Fujifilm X-H2

Ok, my little boy sleeps. So let’s rock it :).

Recently Fujifilm registered a new camera, the FF210001.

The top guess in the comments was that this is the Fujifilm X-H2, and I know why.

In fact, popular youtubers and websites either gave it as a fact or speculated that the Fujifilm X-H2 will come in 2021.

FujiRumors preferred not to join the “X-H2 in 2021” club. What we did, though, is to contact our sources and ask them what they think about it.

Well, according to multiple trusted sources, the Fujifilm X-H2 will come in 2022.

Also, our top trusted Japanese source enthusiastically wrote me it will be “well worth the wait“. We scheduled a skype talk for next days, so I hope to be able to get more details soon and be allowed to share them here on FujiRumors with you guys next.

Looks like the big breakthrough for the Fujifilm X-H2 that Fujifilm was talking about will happen, but still needs a bit more time.

Ah, one more thing: more rumors are coming ;).

Fujifilm X-T4 Anyone

Look, I own the Fujifilm X-T4, and I genuinely think that it’s an fantastic camera with the arguably best value for money ratio of any camera also in 2021.

Also, Fujifilm hinted that autofocus improvements will come via firmware update, so also this could help to make the waiting time for the Fujifilm X-H2 easier.

Good things take time. You want the X-H2 to be amazing. Fujifilm will deliver, but needs just a bit more time for that.

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