Fujifilm has released the long awaited firmware that adds Frame.io Camera to Cloud support for the Fujifilm X-H2 and Fujifilm X-H2s (and also fixes a few bugs).
After a couple of mojito’s on a Carribian island, the guys who had the brilliant idea to make tons of money by giving away meaningless awards, came up with enough categories to assign prizes to all companies who were so generous to buy the brag-rights to their past awards.
And if you think I am kidding, of course I am. I mean, to come up with categories that differentiate between “expert” and “professional” you have to take harder stuff than just mojitos :D.
Also RedDot asked ChatGPT to make an extensive list of random products they can award to make money has tested tons of gear on their design and usability and came up with a list of winners.
Fujifilm was able to gain the humble amount of 23 RedDot Award. The photography related gear is this one:
The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.
I did go hands on with the Fujifilm GFX100, but these are the three main reasons I did not buy it:
too expensive
too big
I didn’t find it intuitive to use. I much prefer Fujifilm cameras with dedicated dials or at least dedicated PSAM dial.
Personally I’d have looked more forward to a Fujifilm GFX100S with 5th generation goodness or a GFX100R. But I know also the Fujifilm GFX100 has its loyal fellowship and I am working on all the details.
So definitely stay tuned on FujiRumors if you want to know more about it.
When I shared my video (and partially rant) about the Fujifilm X-E4 being discontinued and what that could mean for the Fujifilm X-E line going forward, I quickly mentioned in that video that I believe one line Fujifilm will never drop is the Fujifilm X-Pro line.
Why?
Because the X-Pro line is a very prestigious line for Fujifilm. It was Fujifilm’s first mirrorless interchangeable lens camera and as such it is symbolically very important for Fujifilm.
Sure, Fujifilm won’t refresh it as often as they do with other lines, but it will continue (in my opinion).
But I said something else in the video.
I said that the Fujifilm X-Pro line will become a more “experimental” line for Fujifilm, and we can see that happening already now with the hidden LCD of the Fujifilm X-Pro3.
And you know what? I am good with it.
The Fujifilm X-Pro is a niche camera and I find it OK if the they try niche stuff with it.
So assuming Fujifilm will continue to experiment around with that line, what would you like to get with the Fujifilm X-Pro4?
An X-Pan X-Pro? Or maybe a monochrome X-Pro? Or why not get rid of the LCD entirely? Or keep the LCD, but put a stacked sensor in it and get rid of the mechanical shutter instead? Any other ideas?
Feel free to drop your wish in the comments. I might collect them in future and make a survey out it.