Fujifilm Returns to BCN’s 2025 Top 10 MILC — Thanks to the X-M5

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The BCN interchangable lens camera ranking for the year 2025 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Canon EOS R50
  2. Sony ZV-E10 II
  3. Canon EOS R10
  4. Sony ZV-E10
  5. Sony A6400
  6. Nikon Z50 II
  7. Fujifilm X-M5
  8. Sony A7C II
  9. Olympus Pen E-P7 (OM Digital Solutions)
  10. Nikon Z30

The only Fujifilm camera in the ranking for 2025 is the Fujifilm X-M5. That might not sound much, but in the last three years Fujifilm was totally absent from this ranking. So it’s a good sign they are now back in the top 10.

via digicame-info – via BCN

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This Is the Fujifilm Gear That Dominated Sales in 2025

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→ click here to find out top camera, top XF lens and top third party AF lens

There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

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Last Week of Fujifilm X and GFX Deals

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The official Fujifilm X and GFX deals will end January 18. The only deal that will last until March 1 is the $200 rebate on X half.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired (no more rebate on the XF90/2), but others are still running.

It is also unclear for how long Adorama will offer a free Fujifilm X half with X-T5 kit purchase.

Unofficial XF Lens Deals – unknown ending date – some expired already

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

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This Guy Created an Fujifilm X-E5 alike Battery Case

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There is something we can all agree on: the Fujifilm X-E5 is a terribly sexy camera 😉

And a camera this sexy clearly deserves a fancy little accessories box of its own.

That’s exactly what one creative mind (who owns an X-E5) did by 3D-printing an X-E–style battery storage case that looks like a tiny camera itself.

  • 3-D printed battery storage case
  • can hold 2 NP-W126S batteries + memory card and other common accessories
  • black and silver version

Sadly, it doesn’t seem to be for sale (at least as far as I know). But let’s be honest: this feels like the perfect idea for some Chinese accessories maker to “take inspiration” from and turn into a cute, camera-shaped battery holder of their own 😄

So far, the only “FUJI” branded battery-SDcard box I could find is this one at Aliexpress.

And if that happens… I’m pretty sure it would sell very well.

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