Fujifilm X-S20 Discontinued in Japan

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First stores in Japan are marking the Fujifilm X-S20 as discontinued as reported by the Japanese website dc.life.

The Fujifilm X-S20 was announced pretty much exactly two years ago here.

I have so far no rumors about a Fujifilm X-S30, nor can the Fujifilm X-Half be considered a successor to it.

Usually gear that starts to be marked as discontinued in Japan, later on gets discontinued also elsewhere.

In my opinion, the X-S20 is one of the best and smartest cameras Fujifilm has ever launched. So if you are interested in one, it might not be a bad idea to get it now as long as stock lasts.

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Fujifilm GFX100RF Now Shipping in USA

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It might seem nothing special, but given the circumstances it is quite a good news this time.

The Fujifilm GFX100RF started shipping in USA as reported over at the massive Fujifilm GFX group.

So our previous report that a first Fujifilm GFX100RF shipment reached US soil before the tariffs hit was accurate.

But that might well be the only good news. Pre-orders have basically stopped in USA as we reported here.

It remains to see if enough GFX100RF units arrived to the US to ship out at least all pre-orders. But I doubt that.

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Fujifilm X-Half Announcement on May 22 at 1AM New York Time (7AM Berlin Time)

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Fujifilm started to officially tease the upcoming Fujifilm X-Half camera, as we reported here.

Well, we now can share time and date of the announcement.

The Fujifilm X-Half will be announced May 22 at 1AM New York time (7AM Berlin time).

Rumored Specs

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23 Fujifilm Products Win Red Dot Design Award 2025 and This is How Much it Costs Fujifilm

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23 Fujifilm products have won the Red Dot Design Award 2025.

As far as photography related gear goes, these are the winners:

This might cost Fujifilm at least 100K+ USD.

And I am not making this number up randomly.

In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).

The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.

But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.

So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.

And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.

Press Release

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