Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

** CLICK HERE to Read the Rest of the Article **

Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10 GARIZ Leather Half Case

GARIZ has released the Fujifilm X-S10 GARIZ leather half case.

It is available at AmazonUS in black here and at AmazonUS in brown here and also at eBay here.

via dc.watch

Join Our Owners Groups

Join Our Facebook Pages