RUMOR: Fujinon GF20-35mmF4 Announcement on September 8

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The Fujifilm X Summit on September 8th at 2PM New York time will have one huge protagonist: the Fujifilm X-H2.

But it won’t be an X-H2 event only, nor an exclusive X series event.

Nope, also Fujifilm GFX shooters will have something to look forward to.

In fact, according to our trusted sources, Fujifilm will announce the Fujinon GF20-35mmF4 on September 8, too.

As an owner of the incredible Fujinon GF32-64mmF4 myself, having a zoom that starts more or less where my current lens ends and goes all the way down to 20mm (15.8mm FF equiv.) making it the widest GF lens available, is something that is really tempting to add to my G mount lens arsenal.

Because even if I currently can’t go beyond 64mm with my GF32-64, thanks to the 100 megapixel on my Fujifilm GFX100S I can crop the heck out of my files and get closer while retaining sharp and crisp images. But I can’t capture things that are outside what my lens can see, so a wider option could definitely come in handy for my landscape photography.

You see… my GAS is already triggered. ;)

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Shoten UMS New Universal Medium Format Adapter

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Focus Studio Co., Ltd. released the SHOTEN UMS (Universal Mount System) adapters.

The UMS mount adapter has a two-part structure and is a new idea that you can change only the mount part of it so you can mount the adapter on different camera systems.

Down below a video on how it works.

For us GFX shooters these are the adapters of relevance:

  • M645-FG-U (Mamiya 645 Mount Lens to Fujifilm G-mount)
  • P645-FG-U (Pentax 645 mount lens to Fujifilm G-mount conversion)
  • P67-FG-U (Pentax 67 mount lens to Fujifilm G-mount conversion)
  • HV-FG-U (Hasselblad V-mount lens to Fujifilm G-mount conversion)

You can read about it more at the Shoten website here.

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Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5

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When I shared the rumor that the Fujifilm X-T5 won’t be announced during the X Summit on September 8, there was understandably quite some disappointment and some of you guys waiting for the X-T5 seem to have mostly lost any interest in the September X Summit event.

And while I can relate to that (I am also much more interested about the X-T5 rather than the X-H2), you should keep in mind that while September 8th will be mainly an event for the Fujifilm X-H2, we will learn a lot also about the Fujifilm X-T5!

Why?

Well, because according to our information, Fujifilm will not offer any stacked sensor Fujifilm X-T5S, but they will offer a 40MP Fujifilm X-T5.

And since the Fujifilm X-T5 will share the same sensor and processor of the Fujifilm X-H2, the X-T5 will perform identically to the X-H2 in many crucial areas such as:

  • same improved ISO performance (both will have the new lower base ISO)
  • same dynamic range
  • overall image quality will be identical
  • X-H2 will tell us how well current lenses will work on the high resolution 40MP sensor also of X-T5
  • Autofocus speed and accuracy of X-H2 and X-T5 will be identical

But of course, there will (or could) also be differences between X-H2 and X-T5:

Unclear at this point:

  • it is unclear as of now if the X-T5 will have the same video features of the X-H2 (for example 8K video)
  • it is unclear if the X-T5 will have the same continuous bursts speed of X-H2
  • it is unclear if the X-T5 will have a selfie screen or change the screen design over X-H2
  • and much more…

So even for people potentially interested in the Fujifilm X-T5, watching close at the performance of the Fujifilm X-H2 will be very important as it will unveil a lot about the performance of the X-T5 itself.

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Nope, No Fujifilm X-T5 Announcement during X Summit on September 8

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After Fujifilm disclosed the date of the next Fujifilm X summit and announced it September 8 at 2PM New York time, people started emailing me but also expressing their hopes on our social media channels, that we will get the Fujifilm X-T5 on September 8.

Sorry guys, but what we can tell you with 100% certainty that there won’t be any Fujifilm X-T5 announcement in September.

The main course of the meal on September 8th will be the Fujifilm X-H2. And of course there can be more, as Fujfiilm has already officially announced the following gear to come in 2022:

I am working on it and will let you know what will come (and what eventually not) on September 8th.

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These Fujifilm Products Won the EISA Awards

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Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.

The idea turned out to be extremely successful.

Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.

Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.

Anyone out there who wants to team up with to create an award?

We can discuss this idea on my all time favorite place in the Caribbeans (where I jumped from 46 feet cliff as you can see here).

* this is a satirical post (sort of)

And the Award goes to…

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