Fujifilm USA Celebrates World Photography Day with Meetups in New York, Los Angeles and Austin on August 19 – JOIN for FREE NOW!

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To celebrate World Photography Day, Fujifilm will be hosting meetups in New York City, Los Angeles and Austin on August 19 from 1 to 5PM. You’ll meet up in a bar and then go for photo walks, shootings with models, there will be snacks and more.

The event is hosted by official Fujifilm Creators* and local retailers (for example BHphoto for the New York City event).

The event is free and you can book your spot now here.

I wish to every FR-reader who joins any of the events a super-fun and nice day!

*Note: Fujifilm Creators are on “Stage 2” of the new Fujifilm USA X Photographer program. How you can become a creator and an X photographer in USA is explained in detail here.

New York
Vig Bar, 1-5PM EST
12 Spring St,
New York, NY 10012
vigbar.com

Los Angeles
All Seasons Brewing, 1-5PM PST
800 S. La Brea
Los Angeles, CA
www.allseasonbrewing.com

Austin
Lustre Pearl, 1-5PM CST
114 Linden St.
Austin, TX 78702
www.dunlapatx.com/lustre-pearl-east

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Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

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Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

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CineD and Gerald Undone About Excellent Lab Test Results of Fujifilm X-H2S and Fujifilm’s Strategic Advantage over Sony and Canon

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CineD and Gerald Undone recently published a video where they talk about how they make their lab tests.

It’s a one hour video I invite you to look in its entirety.

What I will highlight are 6 minutes towards the end of the video where they talk about the excellent test results of the Fujifilm X-H2S (starts minute 48:35).

They talk about how different and pleasing noise actually looks on the Fujifilm X-H2S (not the first to say this and actually that’s a peculiarity of X-Trans sensors, I mean the more film-like grain at high ISO and the less color noise).

So it seems that when Fujifilm advertises the X-H2S as having 14+ stops of video dynamic range, they are totally honest about it. In CineD tests, it beats even the full frame Sony A1.

But even more importantly, if you want to get rid of noise, for some “secret language” reason (as Gerald would call it), it seems that at least noise reduction applied in post is able to clean up noise with an ease he has never seen before.

Also, CineD mentions a strategic advantage Fujifilm has over Sony and Canon. Which one? You’ll find the answer in the short summary down below.

Summary

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24h Left to Save $125 on the entire Topaz Image Software Collection. And surprise…you get the BETA Photo AI for free too!

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Until August 12 you save 125 Dollar/Euro on the entire Topaz image collection. And this is a new surprising addition: If you get the software you will also be able to download the BETA version of the upcoming new app named “Photo AI”.

Photo AI will be officially released in September.

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