Fujinon GF20-35mm f/4 Constant Aperture (According to Fujifilm’s Own Mock-up)

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Back in September 2021 Fujifilm held a very interesting X summit, where they also displayed a couple of mock-ups of future lenses.

One of the mock-ups displayed was the Fujinon GF20-35mm lens (which we find also on the G mount roadmap).

Well, one detail about the GF20-35mm passed unnoticed until today.

In fact, after FR-reader Lars contacted me asking about more details about the GF20-35mm lens, I went back to the mock-ups and gave them another look.

To my surprise, I noticed a detail that during the hasty hours of the mega-launch-summit back in September I missed (and apparently nobody else noticed it either): if you look closely, blurred but still recognizable, you can see “1:4” printed next to “GF20-35mm” (see image above).

This means that, at least at the time of the X summit on September 2021, Fujifilm did plan it as a constant f/4 zoom, hence Fujifilm Fujinon GF20-35mm f/4 R WR.

So there was a change over the internal roadmap we leaked back in 2017, where it was displayed as Fujinon GF20-36mm f/3.5-4.5.

If Fujifilm sticks by that, then it would bring the Fujinon GF20-35mmF4 in line with other top tier GF zooms such as the Fujinon GF32-64mmF4 and the GF45-100mmF4.

For additional images about this lens, make sure to check out our original article here.

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KIPON Officially Released IBELUX 40mm f0.85 Mark III Lens

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Kipon has now released the Ibelux 40mm f/0.85 Mark III lens.

BHphoto has the dedicated product page up and running here.

The improvements over the MKII version are:

  • Mark Ill has solved the irregular light reflection/diffusion problem and greatly improved the purple fringe when aperture is fully opened directly to the strong light. The optical quality has been enhanced for much higher resolution to let the photographers create their perfect works
  • Version III has totally new coatings both inside and out. What this now means is the lens is much more versatile than it once was, and you can take it anywhere and shoot pretty much anything without any serious flaring or loss of details that comes from that
  • owners of the original version or the mark ii can now trade-in their lens towards the purchase of the new mark iii lens. the original lens can be traded in for a $500 value and the mark ii version can be traded in for a $800 value when ordering direct from official webshop.

Just a fun fact: Kipon once said here, that the Ibelux 40mmF0.85 performs better on Fujifilm than on Sony cameras. They don’t know why. It’s the same lens. Maybe it’s because of X-Trans? ;)

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Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

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When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
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LEAKED: Fujifilm X-H2S New Image Shows MCS Switch is Gone in Favor of FN Button

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FujiRumors was able to get its hands on another leaked image of the Fujifilm X-H2S. The image is available only here at FujiRumors.

The image is clear enough to see that the classic MCS switch in front of the camera is gone, replaced by a button that will most likely work as an FN button.

So, while I am happy that the D-Pad has survived on the X-H2S, I am less happy about the removal of the MCS switch.

If I have to see it positively, having the MCS switch replaced by a FN button (which you can assign to have the same function of the MCS switch), makes sure that you’ll never inadvertently move the lever.

But the MCS switch is one of those little tactile touches I love on my Fujifilm cameras.

But again, there is now an FN button on the same position, which you can assign to work as MCS switch.

At least that real estate on the front left of the camera won’t remain empty wasted space, but will be an FN button there.

Down below the X-H2 and X-H2S rumors recap including the links to more leaked images.

Fujifilm X-H2 and X-H2S rumored specs list:

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Is Fujifilm Losing Its Soul? IBIS is EVIL and Destroys the Pure Photographic Experience (Say Some)

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In the second episode of our mini-series about the fear of Fujifilm losing its soul, we will talk about IBIS.

Because, incredible but true, some people actually moan about Fujifilm cameras having IBIS. So let’s talk about it.

CLAIM: IBIS should be removed from Fujifilm cameras. Fujifilm should be about pure photography and testing our handheld shooting capabilities without any support of IBIS

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